Why Should You Use Mobile Marketing?
Why Should You Use Mobile Marketing?
A fundamental question needs to be answered before we can proceed. How does mobile marketing work?
Marketing using mobile devices, including smartphones and tablets, promotes a brand via handheld or otherwise untethered devices. A brand or company can reach its target audience directly with mobile marketing. Additionally, it’s usually just one channel in a multi-channel campaign.
The term “mobile marketing” may seem simple on the surface. However, marketing on the go can be challenging for several reasons. Let’s explore some of them.
Before developing your strategy, you should familiarize yourself with a few concepts that can help you make the most of your mobile marketing efforts.
Speed is perhaps the most important concept. On a mobile phone, everything happens quickly. When on a bathroom run, a quick check of social media, a last-minute discount search at a retail store…you get the picture.
In their mobile marketing strategies, mobile marketers must keep the speed at the forefront. You’ll have less time to deliver your marketing message, which brings us to our next idea.
The key to effective mobile marketing is simplicity. Knowing what your marketing is trying to say takes precious little time. Be direct and send your need-to-know message to your mobile audience instead of trying to be clever or creative.
This post may seem to portray mobile users as lazy, but that couldn’t be further from the truth. Mobile users have so many other things to do, so speed, simplicity, and convenience are critical components to a successful mobile marketing strategy.
While at work, they may only use their phones during short periods of downtime, or they may check their iPads between commercials while watching TV with their special someone. A simple request is more likely to be fulfilled than one that isn’t.
In the case of Facebook’s Lead Ads, this concept is perfectly illustrated. Advertisers can run opt-in ads that are prepopulated with Facebook user information. Thus, if a user is interested in the offer in the ad, they can opt-in in 2 clicks rather than spending valuable time inputting their information.
Mobile marketing types that are common
Different people have different images of mobile marketing, mainly because so many other marketing tactics fall under this broad category. It’s important to remember that mobile marketing often resembles traditional digital marketing but is modified to reach mobile users.
SMS (Short Message Service)
SMS is a mobile marketing tactic that is increasingly popular today. As the ads appear directly on the user’s phone screen, the user can opt in or out of the company’s marketing campaign.
The message may include a link that directs the user to a page with more information or a direct link to make a purchase.
Using Social Media for Messaging
Even though several social media platforms have built-in messaging services, Facebook is where you should be spending most of your time. China’s WeChat is trying to gain access to Facebook’s global users, but we still think you should concentrate your mobile marketing efforts on the largest social network in the world.
As of this writing, ads aren’t fully integrated into Messenger, but Facebook has created ways for you to connect with customers via the messaging app. With them, you can send out special offers and coupons to your customers and prospects to help you close more deals by offering that personal touch that makes all the difference when communicating with today’s buyers.
Content and ads on video
In addition to Facebook ads, videos are another essential strategy in mobile marketing since more handheld devices are used to watch videos than anything else Facebook offers. As part of the automatic playback of Facebook videos, Facebook recently added ads.
We have advertised via videos for a long time, but this functionality now plays with sound after a user clicks on a video. Intermittent ads play until the video is closed. While the kinks are still being worked out, this mobile marketing trend is one to keep an eye on and take advantage of early on.
YouTube is growing at an astounding rate, and more people are watching on mobile devices than ever before. Innovative brands are already creating content around quick tutorials, product reviews, and last-minute decision-making touchpoints to reach their buyers whenever they need guidance.
Video advertisements are also being shown on different platforms, such as when users play games (apps) on their devices or click links to read articles online. These ads may be cheaper for advertisers, but platforms like Facebook, which have highly targeted audiences, are more effective in most mobile marketing situations.
Monitoring Mobile Marketing Trends
We tend to associate “mobile marketing” with smartphones and tablets when we hear the word. Mobile devices, however, are becoming an increasingly significant part of our lives with each passing year.
Today, virtual reality devices are a popular household item for tech enthusiasts, where they were only discussed in science fiction circles. In addition, one in six consumers owns wearable technology.
Indeed, advertisers will see new opportunities to reach consumers with the evolution of the smart home.
A smart mobile marketer is always on the lookout for upcoming mobile marketing trends. Technology offers new ways to communicate with an audience on the move, and home devices are multiplying at an astounding rate.
While you craft your mobile marketing strategy, ask yourself this as you focus on smartphones and tablets.
Two years from now, what will mobile marketing look like?
New products are being introduced every day to the mobile market, one of the most rapidly evolving markets. In addition to forming a mobile marketing strategy that works right now, it’s essential to keep your eyes open for new trends in mobile marketing in the future. Since these trends present opportunities for differentiation, you can use them to set your brand apart from the competition.
Marketing Trends for Mobile Devices – Here and Now
Although mobile marketing is mainly done through the channels listed in previous sections, recent technological advancements have opened up several new and exciting ways for marketers to take advantage of the features available on most mobile devices.
Messaging over GPS
Mobile devices, which have GPS devices built into them, allow advertisers to send highly targeted messages to audiences when they enter a specific geographic area. In REI’s case, they could reach out to their contacts with special outdoors-themed promotions whenever they come within one mile of their store with this messaging.
Service based on location
Similarly to GPS Messaging, LBS or location-based services allow advertisers to determine where a person is located. As a result, they would see or hear relevant local ads as the advertising platform uses their location.
Most coupon apps, for example, use LBS to determine user location and provide coupons for the best deals near them. As this technology becomes more widespread, local advertisers will see many more applications.
Barcodes with 2D data
Mobile marketing tactics are now available to brick-and-mortar businesses more than ever. 2D barcodes scan horizontally and vertically to provide shoppers with a wealth of data.
Using two-dimensional barcodes, a boutique fashion retailer might link shoppers to product reviews, information about the designer, and information about how the retailer supports community development projects in their area.
The success of games like Pokemon Go cannot be overlooked while augmented reality or AR applications vary. AR offers advertisers a new way of engaging their audiences and reaching them more creatively.
There will be a blurring between marketing platforms and customer technologies as advertisers engage their audiences in new ways.