#1 Logo Design Leicester

Creative, innovative and original branding services, identity/style and brand logo design Leicester! Get ready to crush your competition!

#1 Logo Design Leicester

Branding for startups & new ventures | Rebranding for existing companies

logo design that

works for you

Logo Design Leicester

A logo design is just the start of building a solid and recognisable brand. We will ensure our designs reflect the company’s values and intentions while working closely with you to produce a logo that will help you stand out.

As an SME, your business needs to compete as strongly as it can, grabbing customers’ attention and getting them to come back to you time and time again and recommend you to others. Just like large brands, having a logo for your business can make you more easily identified. By providing customers with a visual they can connect with your business, you strengthen their name representation. When questioned if they know anyone in your field, you’ll be much more inclined to come to mind.

#1 Logo Design Leicester
#1 Logo Design Leicester

We’ve designed logo/branding for…


Let’s talk…

Here at caged fish, we get approached by many clients who wish to create a new brand or reinvent their existing brand. We have a team of experienced designers and illustrators to help you fulfil your vision.

#1 Logo Design Leicester
#1 Logo Design Leicester

more than just a cool font!

Before embarking on your
brand identity project...

There’s a lot to consider when designing a visual identity/brand. Your logo should be a true representation of your brand. It’s not just about designing your logo; it’s about investing in your brand. Get it designed right and crush your competition!

#1 Logo Design Leicester

before we design...

It’s essential to understand the thinking behind the rebranding. Is it solely to refresh the look and feel of your logo or brand, or have you changed in some fundamental way so that a brand redesign is necessary? Knowing why you’re beginning this project now is an essential first step in a successful brand redesign because it will help you concentrate your efforts on the ultimate objective of the new web design and logo.

1. Why are we doing this design/redesign now?
It’s essential to understand the thinking behind rebranding. Is it solely to refresh the look and feel of your logo or brand, or have you changed in some fundamental way so that a brand redesign is necessary? Knowing why you’re beginning this project now is an essential first step in a successful brand redesign because it will help you concentrate your efforts on the ultimate objective of the new web design and logo.

2. Who are our current clients?
The most influential person in the entire brand redesign project isn’t the CEO, the marketing director or the designer. It’s the client. Your logo and website redesign must engage your target customers. You’ve got to know who you’re talking to with your design, or else your communication will fall flat. Define your clients’ viewpoint, age, interests and more. Create a fictional client who can factor all of your clients to help your team envision who their design must appeal to help them focus. The client must always come first, notably in a logo or website design. Clients must see what you see in your brand-new logo, or it can backfire. Airbnb, as an example, launched a new logo to the great commotion, only to have clients make fun of it for resembling a body part. Which body part? We’ll leave it up to your creativity, but the result is that Airbnb didn’t ask clients what they thought of the logo. As a result, their current clients are reading into the logo all sorts of things they didn’t expect, and sharing it with a small sample group before launch may have saved the company a great deal of anguish.

3. What are their wants and needs?
Your products and services must talk directly to the wants and needs of your target clients. Your brand redesign needs to match this. Understanding their wants, conditions, and desires is an essential step to creating a brand redesign. For example, when Uber launched their new logo, clients reacted negatively to the symbol because they saw nothing that resonated with their mindset. It was all about Uber, and not considering the clients, the new logo was just dumped on the clients without notice, and clients responded negatively. So take note, all those designing or redesigning. Keep your clients in mind at all times.

4. Have our clients needs changing historically?
Even if you think you are sure who your clients are, liaise with your company’s sales, marketing and service divisions to better understand your current client demographics. Clients can change over time. Your company may attract older or younger clients; for example, each group may respond differently to a logo or brand redesign. Make sure your client profile is complete and current.

5. Do we have analysis to back up our ideas?
Sure, there are people in your team who know a lot about your clients. But sometimes, what they know is moulded by their own experiences, purposes, and duties. So talk to the marketing, sales and other areas to find out if any market research exists. If so, gather all the analysis you can and read it to get the bigger picture view.

6. What are our core values?
Core values are what motivates your company to action. They’re your company’s stick in the earth, the conditions by which you exist. These must be shown through the look and feel that you confer to you the world. So, for example, during a brand redesign, knowing and explaining your company’s core values will help you choose the proper expression of them in the colours, fonts, images, and text that cover your brand.

7. Who is the competition?
Next is to understand your company’s place in the big picture. First, list your company’s direct competitors, those companies who your customers can choose for nearly the same reasons. Then make sure you incorporate secondary competitors, the companies or people who offer related but not identical replacements for what you do or sell.

8. How do we stack up against the competition?
It’s not enough to know who your competition is; you’ve also got to know how your company stacks up against them. What’s your business share, and theirs? What are your strengths and vulnerabilities, and theirs? Sit down with your team and brainstorm concepts.

9. What is our company story?
Companies, like people, have a family history. Find out why your company was founded and by whom. What unique niche did it serve? Why was it started? Write down the company story. Within it, you may find gems to add to your redesign ideas.

10. What five words describe our company?
Like a company story, brand attributes or descriptive words can help you refresh your logo or brand design. Ask people on the design team to come up with five words that describe the company, but ask others within your company in other departments to complete this exercise too. If you can ask customers, so much the better since they reflect your ultimate audience for your brand redesign.

11. Do we need to complete this project for a specific event?
Some logo and website redesign projects are completed on their timeline, while others are set in motion by a specific future event. For example, your company may be celebrating a special landmark anniversary, or you may be launching a new product. These events may set a fixed deadline by which all deliverables are due. Know ahead of time your timelines and then plan around them.

12. What are we expected to deliver?
As with any project, it helps narrow down precisely what you’re expected to produce as the result. For example, a logo and website redesign may ask for a full brand guideline to be created and completed, along with refreshing other elements. Collect as many details as you can ahead of time about the required project elements so you know what you’re expected to fulfil.

13. Are there “must-haves” as part of the brand redesign?
Some organisations list particular items or factors they want as part of their logo or website redesign. An established, recognised organisation may wish to include components of a current logo into their new logo. Specific colours may be expected if they’re tightly associated with the brand, like Tiffany & Co.’s blue or Coca-Cola red. Discover out if there are any requirements before starting on a brand redesign.


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let’s talk

about your web project!

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