Steve’s SEO tips Myth #15
I do not need a mobile optimization strategy
In the spring of 2015, Google had an algorithm update called “Mobilegeddon,” which expanded Google’s use of mobile-friendliness as a ranking signal. The update rewards mobile-friendly websites and penalizes those that aren’t fully optimized for mobile in mobile search results.
These days, Google is taking mobile even more seriously. Starting July 1, 2019, Google began rolling out mobile-first indexing by default for new websites. This means that Google defaults to indexing and ranking the mobile version of your website over desktop. And the decision for mobile-first indexing can be tied directly back to user behaviour: over 60% of Google searches are done via mobile devices.
Responsive web design, dynamic serving, and separate URLs serve as three implementation methods for creating a mobile-friendly website. If you’re not sure what the status of your mobile experience is, you can also use Google’s Mobile-friendly test to determine the status of your site and uncover resources for improving mobile usability.