You have a website, but how do you market your company online?
email marketing is more important than ever…
Why use email marketing? Here’s 4 very good reasons…
First of all, consider this …
To flyer 10,000 people/businesses, you would have to have designed and printed 10,000 flyers. Then you’ve got to get these to your prospective customer if you were to send them 2nd class (50p), that would be £5,000.
Compare these prices to e-marketing costs of around a penny per email, and it becomes a no-brainer – £5,250 vs £100.
3. No waste
If a recipient doesn’t wish to receive your e-flyers anymore, they can click a link and unsubscribe. How would your postal mailings say they didn’t require them anymore?
2. Response time
After sending out direct mails by post, it will take at least several days before you get any response. With e-flyers, the recipient can immediately click a link, contact you or take other action. The response time and rate are so immediate that sometimes, depending on your call to action, you’ll have to plan your timing so that you’re able to react as soon as the e-flyer is distributed.
4. Tracking and logistics
The added beauty of marketing by e-flyers is that you can track who opened your email when they opened it, what links were clicked and at what time. This is great for examining how effective your campaign was and who was interested in what.
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