Steve’s SEO tips Myth #4 “Having a secure (HTTPS encrypted) site isn’t important for SEO.
Steve’s Google Tips #4
“Having a secure (HTTPS encrypted) site isn’t important for SEO.”
Have you ever noticed that some URLs start with “http://” while others start with “https://”? Perhaps you noticed that extra “s” when you were browsing websites that require giving over sensitive information, like when you were paying bills online.
To put it simply, the extra “s” means your connection to that website is encrypted so hackers can’t intercept any of your data. The technology that powers that little “s” is called SSL, which stands for Secure Sockets Layer.
In August of 2014, Google announced that it had started using HTTPS as a signal in its ranking algorithms. At the time, this meant that if your website still relied on standard HTTP, your rankings could suffer as a result.
Then, in October of 2017, Google released a new version of their popular Chrome browser, version 62. At this time, it warned users that if their page contained a form but did not have SSL-enabled, visitors would see a “not secure” label alongside the URL. This label began to roll out in July of 2018.
From an SEO perspective, Google has publicly stated that two websites that are otherwise equal in search results, if one has SSL enabled it may receive a slightly rank boost to outweigh the other.
Not to mention, up to 85% of people stated that they will not continue browsing if a site is not secure, according to a recent survey from HubSpot Research.
As a result, there is a clear SEO benefit to enabling SSL on your website, and across all your content.