SEO Leicester

When it comes to Search Engine Optimisation (SEO), let’s face it, everyone with a website would love to be found on page 1 of Google.

Align Your Content with Search Intent

Search intent is the purpose of every search query. getting to grips with search intent is Google’s ultimate aim. Pages that rank highly on the first page of Google have all passed tests on search intent. Some tips on optimising images below

Title Tags

Title tags are headlines that appear in search results and are critical from an SEO perspective.

According to Google

“Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages.”

Search engines like Google typically display the first 50-60 characters of a title. Google will display the full title to your page as long as you keep your title tag under 60 characters.

Here are some other best practices to keep in mind 

  • Include your target keywords.
  • Write a title that matches search intent.
  • Avoid making duplicate title tags.
  • Avoid keyword stuffing.
  • Keep it descriptive but concise.

Meta Descriptions

The second most crucial meta tag on a page is the meta description.

 A description is a summary of a page in SERPs displayed below the title

Meta descriptions do not directly impact , but they can influence click-through .

Google explains it: 

“A meta description tag should generally inform and interest users with a short, relevant summary of what a particular page is about. They are like a pitch that convince the user that the page is exactly what they’re looking for.”

Google typically truncates meta descriptions to 155–160 characters, so make sure you provide an accurate summary of your content while keeping it under 160 characters.

 

Optimize Your Images

Images play a crucial role in the user experience of visitors to your site. Chances are you spend much time selecting the right ideas to enhance your blog posts, product pages, and other pages on your site.

Do you spend an equal amount of time optimizing the images on your site? 

When used the correct way, images can contribute to your site’s overall SEO. 

Below are things you can do to optimize your images.

Choose the optimum File Format

Site speed is a ranking signal, and images are often the highest contributor to overall page size. 

The first step to optimising images is picking the best file format, 

Compress Your Files

The larger your files, the longer it takes the page to load, which is why it is important that you compress your images

There are several free tools out there that can help.

  • TinyPNG: TinyPNG uses smart lossy compression techniques to reduce the file size of your PNG and JPEG files.
  • ImageOptim: If you’re a Mac user, you can download and use this free tool for all your image compression needs. ImageOption is a tool recommended by Google as well. It’s by far the best tool for compressing JPEGs, but not for PNGs. For compressing PNGs, you’re better off using TinyPNG.
  • ShortPixel: If you run your site on WordPress, you can install it to compress your images. ShortPixel’s free plan allows you to compress 100 images per month.

Provide Alt Text 

Despite advances in Google’s being able to understand images, adding alt text to images is still a necessity.

 Adding alt text to images improves accessibility

Here is what Google says about writing alt text:

“When choosing alt text, focus on creating useful, information-rich content that uses keywords appropriately and is in the context of the content of the page.

Avoid filling alt attributes with keywords (keyword stuffing) as it results in a negative user experience and may cause your site to be seen as spam.”

When writing alt text for images, be concise in your description, and avoid stuffing your target keywords.

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SEO Leicester

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