Steve’s SEO tips Myth #2 “More links are better than more content.”
SEO Market Harborough Google Tips #2
“More links are better than more content.”
In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked. By doing this, your website was sure to rank higher.
Today, building links is still an essential part of ranking factors. That’s because a link to another website is more than just a link — it’s a vote of confidence, a recommendation, a way for publishers to say to their readers: “Here’s a source I trust. Go check it out yourself.”
That being said, it’s essential to focus on the quality of links you are obtaining rather than just the quantity. Sometimes less can be more if you know how exactly to build links the proper way.
If you’re deciding between investment in link building vs content creation, remember: one of the number one ways to generate quality backlinks is to start by creating quality content.