Day 27 Optimize your breadcrumb navigation

How to Increase Your Traffic With SEO in 30 Days

Day 27 Optimize your breadcrumb navigation

Users can learn a lot from your website’s “breadcrumbs” (or “breadcrumb trail”). Most of all their exact current

location is in your site’s hierarchy. For instance, upon reading an article, the breadcrumbs show your domain name, followed by the ‘Articles’ category, then the specific article headline

If that’s not the case, users also learn that you need to clean up your breadcrumbs…

Why it matters: Google shows breadcrumbs in both mobile and desktop search results, so the ‘bones’ of your site hierarchy is visible to everyone. They also help Google crawlers categorize and navigate your site, so they are vital elements of SEO.

But there’s a catch. Google draws breadcrumbs from different sources, including (but not limited to) your website URLs. It’s best to take control by actively displaying breadcrumbs on your site and keeping them consistent with your URL structure. And do like the pros do and format breadcrumbs in Schema Markup.

Day 27 Optimize your breadcrumb navigation

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