Day 5 Check your Web Vitals

How to Increase Your Traffic With SEO in 30 Days

DAY 5

Check your Web Vitals

Google is doubling down on mobile user experience by introducing Core Web Vitals to measure the quality of mobile site performance. Introduced in May 2021, the following three metrics directly affect search performance as ranking signals:

1. Loading: Largest Contentful Paint (LCP)

Tracks how long it takes to fully load the first frame of the page that the user sees. Also known as above-the-fold content, these page elements are considered the most important to the user and should load within 2.5 seconds or faster.

2. Interactivity: First Input Delay (FID)

Quantifies a potential lag between a user trying to interact with a page, for instance by hitting a link or button, and the browser responds. Since long delays give the frustrating appearance of a ‘frozen’ site, Google wants to keep this metric super low, less than 100 milliseconds if possible.

3. Visual Stability: Cumulative Layout Shift (CLS)

Measures a websites’ visual stability, lowered by the random appearance of buttons, videos, images, and pop-ins that break up paragraph flow. Overall visual stability needs to remain high with less than 0.1-point shift.

Because of these metrics, mobile page experience impacts search rank more than ever. So optimizing your website with these metrics will help you gain more traffic, happier users, and higher conversion rates.

Is your site ready? Get started by running a Web Vitals report to measure six essential metrics (including three Core Web Vitals) based on performance scores from Lighthouse.

Tips to optimize Core Web Vitals:

• Avoid large image files and use lazy loading, image compression, and proper resizing.

• Limit JavaScript and third-party code impact.

• Clampdown on transform animations

Mobile Usability report from Google HERE

Check your Web Vitals

Check your Web Vitals

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