Day 6 Identify and rectify broken links
How to Increase Your Traffic With SEO in 30 Days
Identify and rectify broken links
When users visit a URL that can’t be found on a server, their browser shows them error code 404 (file not found).
When this happens, it not only creates a negative user experience but also interrupts search engine crawling. If search engines find too many 404 errors on your website, they take it as a sign that your website is not properly maintained. But more often than not, 404 errors occur because of broken links.
In other words, you’ve inserted a link somewhere on your site that sends users to a page that no longer exists.
This often occurs when the destination URLs have been changed or written incorrectly. Make sure to periodically check for any broken links on your website (especially after a relaunch or small URL changes).
Tips for fixing broken links:
• Check your website for 404 errors with a crawling solution
• Redirect the faulty URLs to the correct URLs using 301 redirects.
• Ask other webmasters to fix any incorrect links that point to your website.
• Check links in the navigation menu.
You can use this tool to analyse your links