Day 12 Keep click paths short
How to Increase Your Traffic With SEO in 30 Days
Day 12 Link your pages internally
Your homepage is the most important and likely your strongest page. The link power (aka link juice) is distributed from the homepage to all other subpages.
Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus.
The uniform internal linking also enables you to control the search engine bot. A logical link structure makes it possible for the bot to systematically crawl and index your website. Controlling link power also tells the bot which pages are most important.
Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link.
Link your pages internally
Tips for internal linking:
• Remove links that point to faulty pages(status code 404) or pages that are no longer accessible (status code 500).
• Identify orphaned pages and link them to other thematically relevant subpages
Great tool for checking internal links