7 Things To Consider When Choosing Fonts

7 Things To Consider When Choosing Fonts

7 Things To Consider When Choosing Fonts

In every design project, choosing an appropriate typeface is an important step. It can take a few minutes to find the right font for a project or take days.
When searching for an appropriate typeface, consider these seven key factors:

Branding
Your brand should be reflected in the font you choose. Choose a font style that reflects the character of your brand.

Legibility
A clear and readable typeface is preferable to one that is unreadable. Your design will be ignored if people have to spend extra time to understand it.

If you have a large body of text, avoid using fancy fonts or uppercase text, as this strains the reader’s eyes. Decorative typefaces should only be used for titles and headlines.
To maintain readability in every size, you should select a typeface that works well in multiple sizes and weights (make sure the typeface you choose is legible on smaller screens!).
It is best to avoid fonts with curly scripts, such as Vivaldi- they are beautiful but challenging to read.

  • Serif vs Sans
    The first thing to decide when choosing a typeface for text is whether it is serif or sans serif?
    Several factors can influence your decision, but the length of your copy is one of the most critical factors. If you need to read the lengthy copy, serif typefaces are generally easier to read. The eye travels across a line more easily with serif fonts, especially if the lines are long.
    Taking into account your target audience is also essential. If you are learning to read, San is the best choice. People with vision impairments can also benefit from San.
    Moreover, it is a good idea to use “web-safe fonts” – fonts that are supported by all major web browsers by default. Here are some safe sans typefaces to get you started:
  • Arial
  • Tahoma
  • Verdana
  • Following are some serif typefaces that are safe to use:
  • Georgia
  • Lucida
  • Times New Roman

Font Family
‘Superfamilies’ are fonts with a choice of styles and weights that give designers greater creative freedom.
You need to know how big a font family needs to meet your project’s typographic requirements when choosing a font for your designs. For many projects, it’s sufficient to have two weights with italics, while others may require additional versions to create a visually appealing hierarchy.

Often, all you need in your designs is a single typeface. However, there are occasions when you should use more than one typeface (i.e. a body text and a title).
Here are a few tips for font pairing:

Limit the total number of fonts
In your design, don’t use more than 2–3 fonts. Play with different font sizes for each font that you think you need.

Avoid using too similar fonts.
It is the whole idea of using multiple fonts in a design that creates visual diversity. There is a strong correlation between fonts that are similar and fonts that clash. Therefore, it makes no sense to choose two identical fonts.

When selecting two fonts, use decisive contrast.
Use typefaces that have substantial differences in contrast when using multiple typefaces. However, do not confuse contrast with conflict. Use font combinations that create harmony.
It is a simple rule of thumb to find two fonts with something in common but are otherwise very different. Combining serif with sans serif is one that has stood the test of time.
When combining two very different fonts, it’s essential to establish a clear hierarchy between the two – one should be more prominent than the other. To achieve this, different typefaces are sized and weighted differently.

7 Things To Consider When Choosing Fonts

New designs often fail because of poor typography.

“Optimizing typography is optimizing readability, accessibility, usability overall graphic balance.”
(Oliver Reichenstein)

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