Steve’s SEO tips Myth #18
video does not have any SEO benefits
Since YouTube is the second largest search engine, we think it’s safe to say that this one is most certainly a myth. So what’s there to know about video as it pertains to
SEO? Well, YouTube’s robust search and discovery system has two main goals:
1) make it easy for viewers to find relevant video content based on their queries
2) promote long-term engagement with the platform. And with over 400 hours of video being uploaded to the platform a minute, YouTube’s engines are working around the clock to analyze, sort, and rank these videos based on a number of factors — that are constantly subject to change.
If you know a thing or two about traditional SEO best practices for ranking content in Google, this level of constant change and ambiguity around ranking signals
should come as no surprise. Like on-page SEO, there are a number of elements you can optimize on YouTube to help the search engine better understand and
index your videos.
In its own words, YouTube explains: “Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query. Beyond that, we look at which videos have driven the most engagement for a query, and make sure it’s easy for viewers to find those. Search
results are not a list of the most-viewed videos for a given query.”
Here’s a shortlist of elements to consider optimizing when getting started:
– Video titles & descriptions
– Categories & Tags
– SRT Files
– Video Thumbnails