Steve’s SEO tips Myth #18

Steve’s SEO tips Myth #18

video does not have any SEO benefits

Since YouTube is the second largest search engine, we think it’s safe to say that this one is most certainly a myth. So what’s there to know about video as it pertains to

SEO? Well, YouTube’s robust search and discovery system has two main goals:

1) make it easy for viewers to find relevant video content based on their queries

2) promote long-term engagement with the platform. And with over 400 hours of video being uploaded to the platform a minute, YouTube’s engines are working around the clock to analyze, sort, and rank these videos based on a number of factors — that are constantly subject to change.

If you know a thing or two about traditional SEO best practices for ranking content in Google, this level of constant change and ambiguity around ranking signals

should come as no surprise. Like on-page SEO, there are a number of elements you can optimize on YouTube to help the search engine better understand and

index your videos.

In its own words, YouTube explains: “Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query. Beyond that, we look at which videos have driven the most engagement for a query, and make sure it’s easy for viewers to find those. Search

results are not a list of the most-viewed videos for a given query.”

Here’s a shortlist of elements to consider optimizing when getting started:

– Video titles & descriptions

– Categories & Tags

– SRT Files

– Video Thumbnails

video does not have any SEO benefits

Google tips #18

“video does not have any SEO benefits.”

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