Steve’s SEO tips Myth #16
The age of my domain will help me rank
Many people believe that older domains perform better in search results or are given praise by Google simply because of their age. However, according to Matt Cutts, domain age is a pretty insignificant factor, especially after a site has been around for two or three months.
For new sites, domain age matters a little bit more, as most new sites contain little content and it takes time for them to build up a valuable resource base to be indexed.
If you’re worried about a lag, Cutts encourages you to buy the domain you’re after and launch it as a “coming soon” page while you develop it out. In most cases, this will take a couple of months, and provide you with that initial foundation you need to start showing up in Google’s index.