Steve’s SEO tips Myth 8
“SEO is just something I should pass off to IT.”
While search engine optimization can get pretty technical, it isn’t something you want to hand off to your IT department and forget about.
Today, designing an effective SEO strategy means having a team of DRI in place that is prepared to handle not only the technical aspects but also the content development, link building, internal training, editorial calendar development, and more.
Delegating your SEO efforts to a dedicated individual or team may seem like a huge lift, but it’s really about finding inquisitive people that are ready to investigate and strategize. In the long run, you’ll be glad you implemented this separation of duties between SEO and IT.
Do you think you’re the right person in your organization for the job?