Steve’s SEO tips Myth #10

My homepage needs a lot of content

Have you ever come across a homepage littered with copy? Or, on the opposite spectrum, a homepage with barely any content at all?

Think of your homepage as the gateway to your business. Visualize it. This is your chance to make a first impression and convey what you’re all about. Maybe your value proposition is simple – in that case, just a single login makes sense.

For most marketers, however, there is a need for a bit more content and context than that.

Your homepage content should be long enough to clarify who you are, what you do, where you’re located (if you’re local), your value proposition, and what visitors should do next. These visitors should leave satisfied, not overwhelmed or underwhelmed – and certainly not confused.