Steve’s SEO tips Myth #6 “Meta descriptions have a huge impact on search rankings.”
Steve’s SEO tips Myth #6
“Meta descriptions have a huge impact on search rankings.”
Meta descriptions — the short page descriptions that appear under the title in search results – don’t serve as an official ranking factor for search engines. However, these descriptions can influence whether or not your page is clicked on — therefore, it’s just as important when doing on-page SEO.
Meta descriptions can also be copied over to social media when your content is shared, so it can encourage clickthroughs from there, too.
Here’s what makes for a good meta description:
• Keep it under 160 characters, although Google has been known to allow longer meta descriptions — up to 220 characters. (Note: Mobile devices cut off meta descriptions at 120 characters.)
• Include your entire keyword or keyword phrase.
Meta descriptions — the short page descriptions that appear under the title in search results – don’t serve as an official ranking factor for search engines. However, these descriptions can influence whether or not your page is clicked on — therefore, it’s just as important when doing on-page SEO.
Meta descriptions can also be copied over to social media when your content is shared, so it can encourage clickthroughs from there, too.
Here’s what makes for a good meta description:
• Keep it under 160 characters, although Google has been known to allow longer meta descriptions — up to 220 characters. (Note: Mobile devices cut off meta descriptions at 120 characters.)
• Include your entire keyword or keyword phrase.
Here’s what Google has to say HERE
