Steve’s SEO tips Myth #20
Low-volume keywords are not worth pursuing.
While it’s easy to get distracted by shiny, high-volume keywords, there’s more to an effective organic content strategy than the numbers. And chasing keywords based on volume alone can actually have a negative impact on other business-critical metrics, like conversion rate.
Sure, low-volume keywords won’t bring in as much traffic, but they can offer more intent — which ultimately results in more qualified traffic and conversions.
So next time you’re doing keyword research, aim for a balance. Focus on broad, high volume keywords that help you reach a larger audience, as well as specific, low-volume keywords that align well with your product or service.