Steve’s SEO tips Myth #19
I only need traffic from Google to be successful
Traffic from places other than Google is crucial to your search rankings. Why? Think of search results like a competition where the winners get the most votes. Each webpage that links back to you is considered a “vote” for your website, which makes your content more trustworthy in the eyes of Google. In turn, this will make you rise farther up on search results.
So, it’s good to write posts that other websites or publications will want to hyperlink within their own posts. You can also write posts on other business’ websites that link back to your website in some way. To make your website’s blog post more linkable, include valuable assets or information, such as your own data, original thoughts, infographics, definitions, or other facts that people might not find anywhere else.
Here’s an example of how this mindset could help you. If you write a post titled, “How to Make a Video Tutorial,” or “13 Stats about Video Tutorials,” bigger sites that are writing about something similar might hyperlink words like “video tutorials” or “research from [Your Company Name]” to your post so they can give their reader more context without repeating your work.
Once you’ve written the post, you might want to start sending it to other publications or websites that might want to discuss it or link it to their other posts. This outreach lets other publications know of the post and might also help you grow link building alliances with them in the future.
You can also consider doing promotion, such as interviews or guest posts that link to your website’s blog post to further encourage link building. These strategies can be key to your SEO success, but they can be time-consuming. Luckily, there’s software for that.