Steve’s SEO tips Myth #12
Steve’s SEO tips Myth 12
“Good user experience is an added bonus.”
As Google began to provide better results to its users, they were able to invest more in their search algorithm. They were able to qualitatively assess the effectiveness of their algorithm, then make quantitative adjustments to the weights of ranking signals for particular query intents. As a result, a good user experience is more important than ever.
It makes sense. If Google sends you to a webpage, they want to make sure you have a good experience on that page. They need to ensure that users have a good experience on that page to keep people coming back to Google.
To improve your website’s user experience, you’ll want to focus on things like page load time, bounce rate, time on page, page views per visit, and how far a person scrolls down the page.
As long as you satisfy the number one goal of creating content people can easily digest and enjoy, your content will satisfy a search engine’s ranking algorithms, helping your content to organically rise to the top.
Great article on this topic HERE