Eliminate duplicate content

Day 18 Eliminate duplicate content

How to Increase Your Traffic With SEO in 30 Days

Day 18 Eliminate duplicate content

Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is keyword cannibalization.

The website cannot appear in the top rankings since Google is unable to choose the best version.

You should therefore identify sources of duplicate content on your website and rectify the errors as fast as possible.

Tips for identifying duplicate content:

• Check if your website is accessible with or without www., HTTP, or HTTPS. If multiple versions are accessible, use 301 redirects to redirect them to the desired version.

• Check if the same content is indexed in different formats e.g., in print version or as PDF.

• Test if your website automatically creates lists or documents that generate duplicate content.

• Check if your website displays similar content with and without a “/” at the end of the URL.

Eliminate duplicate content

Day 18 Eliminate duplicate content

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Tips for eliminating duplicate content:

• Go to each page on your website and add a canonical tag.

• In case of duplicate content, the canonical tag should point to the original webpage.

• Also, add a canonical tag on the original webpage that points to itself.

• When adding canonical tags, make sure you write the URLs correctly.

• Do not use relative URLs for canonical tags.