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The Best Way to Say Goodbye to Clients

The Best Way to Say Goodbye to Clients

So… you’ve determined that your client relationship isn’t salvageable. The problem persists despite your efforts to explain and negotiate the issue.

However, you don’t want your reputation tarnished with a bad client, so you want to end the engagement without offending colleagues or potential clients. Is there a way to say goodbye politely and amiably?

Please see the following step-by-step method I have found to be most effective.

Be humble and swallow your pride.

You may have to accept some responsibility for the breakdown if you want this to be a pleasant break. Whenever you deal with the Client, you should always remain calm and subjective.

If the Client hasn’t fulfilled their end of the bargain, it will be simpler for you. However, if the lines are a bit blurred, you might be required to fabricate a bit and take on more responsibility.

When it became evident that my capacity for providing website support was insufficient, I let a client go. Rather than tell them I thought they were unreasonable, I apologized for not having the resources to provide them with their needed support.

You must explain (in writing) why you no longer wish to work with this Client.

Communicate verbally if you’re still trying to save the relationship. If you are letting go of a Client, make sure that you document everything. You’ll have a paper trail so you can prove the case if things get messy or lawyers are involved.

However, politeness and friendliness are still fine. It would help if you avoided legalese; ensure that your message is transparent so that the Client cannot misunderstand your statement.

You should explain to the Client why you can’t continue working with them. It’s better to maintain your reputation than to bruise your ego by becoming argumentative or debasing.

What will happen next (in writing)

It will still be necessary to design, build, host, or support the Client’s website. As a result, remove yourself from the equation while giving them information to help them accomplish their goal.

The work you did for them will be destroyed, and the work belongs to whom. (Normally, if the Client has paid for it, they’re entitled to it upon the conclusion of your business, but that will depend on your contract.) Offer suggestions as to how they might be able to complete the project or find an alternative provider. Consider recommending other agencies or freelancers who could serve this Client better.

List how much money you owe them (if any) and from when it must be paid. Dear John, emails should not include an invoice. A polite and friendly email reminding me of the previous dissolution discourse will defer it for a day or two.

If you need the Client to perform another action, such as returning equipment or materials to you, specify this.

Best wishes for a successful future for our Client’s business or project. Embrace kindness.

Whenever They React, Be Polite, But Firm

There are three options available to the Client:

  • Insisting that things will change, they might plead with you to continue doing business with them. Attempting to salvage the relationship after you’ve already failed to do so will be fruitless.
  • Perhaps they’re angry and want to let you know how unreasonable you are in their eyes. That’s not the worst thing (if they pay you) since it means the relationship is ending. Allow them to vent, then move on.
  • Your honesty with them may make them feel relieved. You might be surprised to learn that this happens more frequently than you think. There may be tension between you and the Client if you’re not satisfied.

If someone insults you or your team, don’t react negatively. Stay firm if they try to change your mind. Restate what you’ve already said, and express your regret for any inconvenience, but not your decision.

Negative energy from the Client must be released.

A formal breakup with a problem client is a legal act. Purging any negative headspace from experience is also important. It is crucial that you avoid any bad juju that could affect the good fortune you have attained in your current position.

It would help if you didn’t take it personally or give it more weight than it deserves. Remember that your book of business and reputation is built mainly by your clientele and that every experience, whether good or bad, is a learning experience. You will be much better prepared if there are more instances of undesirable client experiences in the future.

Badmouthing a client afterwards is not okay.

In the past, I have warned other developers away from clients XYZ who skip out on payments due, posting a warning on social media. It may be appealing to broadcast how unreasonable the Client was once it’s behind you and you are no longer working with this Client. It is always better to hold your tongue (or click the keyboard button, whichever it may be) instead of responding.

Even if the Client publicly criticizes you, hurling mud back at them reflects far more poorly on you than it does on them. It makes you look unprofessional and petty. Keep the high road in mind at all times.

It is acceptable to speak up in one circumstance. The impulse to shield your colleague from discontent is natural if a troublesome client approaches them. As long as you share your experience in a private setting, it’s okay to share your experience.

We want to avoid getting caught in the same tangled web as my red flag clients. The WordPress developers I work with know who those clients are. I’ve warned them.

It’s Not Easy Letting Clients Go.

You may feel like you have failed when you have to let a client go. As a freelancer or agency owner, you don’t have to put up with unpleasant people.

Your focus and creative output will suffer if you spend your time protesting against a client who doesn’t remit payment on time for your work.

You will be incredibly relieved not to have any poor client relationships behind you when you look back through the rearview mirror. It will help you attract new clients and forge stronger relationships with them if you follow these tips.

The Best Way to Say Goodbye to Clients

When and How to Let a Difficult Client Go Guilt-free

The Best Way to Say Goodbye to Clients

Want to know more? Give us a call HERE

Need to say GOODBYE?

When and How to Let a Difficult Client Go Guilt free #7 The Client Adds Work Without Expecting Modifications to Time and Cost

The Client Adds Work Without Expecting Modifications to Time and Cost

Scope creep can be an actual trial on lots of web design and development projects.

There are times when you are to blame for this. The client cannot be blamed for thinking they are allowed to add more work to the project if you don’t agree to a clearly written project brief upfront. Therefore, your project briefs need to be amended to prevent this problem in the future. The relationship with the client may still be able to be maintained.

The creative process is human nature, so we can always expect revisions and additions from clients once the project is in operation. Often, the team will have ongoing discussions about their website redevelopment and will think of ways to incorporate these ideas.

You might be able to incorporate it based on the nature of the addition. However, if it requires a substantial amount of additional work or time, you must either:

  • I would be charging extra fees for it and delaying delivery.
  • You should include the costs for services such as these in your contract. For items outside the scope of the project, I charge an hourly rate in addition to a flat rate.
  • Add it to the list of post-launch enhancements.
  • When the project is complete and the site has been launched, revisit this list with the client and agree on what will be done, when, and for what price. A lot of the things you’ve listed won’t be urgent anymore, or may not even be wanted.

It may be time to end the project if the client refuses to cooperate with either of these suggestions and insists on pushing the boundaries of what was originally agreed upon.

On one of my projects, I spent a great deal of time customizing a third-party theme for a client. I and my team were given a clear project brief stating everything we would do during the project. A contract stipulated the total cost, as well as a rate per hour for any extra work. Nearly every day, new work was added to the project by the client. A member of my team was asked to do extra work without my permission, so I added those items to the post-launch list.

There was no way I could continue the project after informing the client that our contract was broken. My team and I were experiencing extreme stress. Despite not being compensated, it was incredibly beneficial to be able to move on from it.

From the perspective I now have, this project may have started with warning signs that I did not recognize at the beginning. Haggling was particularly important to the client 

The Client Adds Work Without Expecting Modifications to Time and Cost

When and How to Let a Difficult Client Go Guilt-free

The Client Adds Work Without Expecting Modifications to Time and Cost

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Need to say GOODBYE?

Business IT support leicester, the power of networking

Business IT support Leicester.

Here at Caged Fish, we believe the power of a business network is invaluable.

So in a series of blogs, I’d like to write about some of the companies that we work alongside and recommend

First up is Chris Cain at Kazzoo IT; I’ve worked with Chris for over 15 years now, and every client I recommended him to always thanks me for the introduction.

Below is a bit of text from Chris’s site explaining his services, and also check out his fabulous new site built by the team here at Caged Fish

Business IT support leicester

Business IT support leicester

Want to know more? Give us a call HERE

Business IT Support Leicester

kazzoo IT. Our company has been providing outstanding IT services and solutions to businesses in Leicester for many years. Our ability to support any existing IT solution in your company has made us highly sought after firms in the Leicester area and beyond.
Every firm and every client has its requirements and needs, and every firm has a different set of requirements and needs. For this reason, we have created our specialised IT support packages specifically for them. We don’t offer a universal approach to IT solutions, and we don’t believe such a thing exists; you can utilise our pay-as-you-go plan if you need less frequent support or guidance, or you can pay a continuing monthly fee and use our local expertise as much as you like, or even go for our full Premium Plus package for our most complete service.
It can be not easy to choose an IT company, and a great relationship can sometimes decide. We have an experienced, friendly customer service team in the Leicester area ready to help you. kazzoo IT’s goal is to be a trusted business partner for you for years to come by providing you with the highest quality service.

When and How to Let a Difficult Client Go Guilt free #6 The Client Won’t Take to Your Professional Advice

When and How to Let a Difficult Client Go

In this series of blogs, I’ll give tips on how to deal with a difficult client, or “Sack then”

The Client Won’t Take to Your Professional Advice.

Your clients know their own business and their customers inside out. You shouldn’t try to tell them about their own bread and butter, even if you don’t agree with all of their methods. However, when it comes to web design, online marketing, social media, development ― or whatever it is they’ve hired you for― this is your area of expertise. Which means you’re entitled to expect them to heed your advice on these topics.

You can’t expect clients to take every single suggestion you offer; sometimes, they will be attached to their own ideas or heavily influenced by outside sources. Or what you’ve proposed might not quite fit their brand or customer base.

If they consistently discount your advice on issues that are fundamental to your chosen profession, it can get very frustrating. Examples might include:

  • Clients who refuse to incorporate accessibility into their site despite your objections.
  • Clients who reject your site designs in favour of one they’ve knocked up themselves or had their kids do.
  • Clients who disregard your determination to make their site responsive, claiming that their visitors will all be on a desktop.
  • Clients who ignore your recommendations on usability because they have an ‘instinct’ for these things or ‘know better.
  • Clients who override your input on what platform to use for their site, based on research they’ve done in their spare time.

Remember that you can’t expect clients to align with your ideas all the time ― it’s their website, after all. However, if you find that a majority of clients are sidestepping your advice, you may need to reevaluate your own communication skills and improve your persuasive abilities.

Clients consistently refusing to accept your recommendations can be demoralizing and eat away at your confidence and vocational understanding. It can also lead to a finished product that you’re ashamed to have worked on.

Unfortunately, this has happened to me. In the early days of my agency, I had an unbending client with such stringent ideas (which I caved to) that the resultant website was something I wanted no association with. I removed my credit line in the footer.

The Client Won't Take to Your Professional Advice

When and How to Let a Difficult Client Go Guilt-free

The Client Won’t Take to Your Professional Advice.

Want to know more? Give us a call HERE

Need to say GOODBYE?

When and How to Let a Difficult Client Go Guilt free #5 The Client Treats Your Team Badly

When and How to Let a Difficult Client Go

In this series of blogs, I’ll give tips on how to deal with a difficult client, or “Sack then”

The Client Treats Your Team Badly

Sometimes you’ll get a client who treats you just fine but has little respect for your team. The Client issues unreasonable demands and edicts, putting undue stress and pressure on your team.

Your team is more critical to the long-term health of your business than any client, so it’s essential to nip this unacceptable behaviour in the bud. You don’t have to let the Client go immediately. Instead, try having a conversation stating your concerns and mention what you’d like the Client to do differently in the future. Note, it’s essential that you personally do this; do not delegate the task to any of your team members.

If the Client isn’t willing to adopt your suggestions, perhaps assigning different team members to the project will improve the dynamic (it could be a personality issue, after all). If these attempts don’t remove the strain, politely let the Client go.

The Client Treats Your Team Badly

When and How to Let a Difficult Client Go Guilt-free

The Client Treats Your Team Badly

Want to know more? Give us a call HERE

Need to say GOODBYE?

When and How to Let a Difficult Client Go Guilt free #4 The Client Refuses to Pay a Deposit at the Onset of a Project

When and How to Let a Difficult Client Go

In this series of blogs, I’ll give tips on how to deal with a difficult client, or “Sack then”

The Client Refuses to Pay a Deposit at the Onset of a Project

In an earlier post, I explained why deposits are essential to protect agencies and freelancers from clients whose businesses fold or who change their minds through a project. There were some contradictory views in the comments to that post, with some clients saying they would refuse to pay deposits. That’s certainly their prerogative.

But it’s also your prerogative to decide which clients to take on. If a client refuses to pay a deposit for the initial project you do with them, I recommend that you don’t take them on. It will be much easier than chasing payment later, not getting paid at all (if they bail on the project after you’ve started), or ending the relationship on a sour note (because your dedicated time and efforts went uncompensated).

The Client Refuses to Pay a Deposit at the Onset of a Project

When and How to Let a Difficult Client Go Guilt-free

The Client Refuses to Pay a Deposit at the Onset of a Project

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Need to say GOODBYE?

When and How to Let a Difficult Client Go Guilt free #3 The Client Repeatedly Tries to Haggle

When and How to Let a Difficult Client Go

In this series of blogs, I’ll give tips on how to deal with a difficult client, or “Sack then”

The Client Repeatedly Tries to Haggle

It’s normal for clients to want to negotiate rates when the relationship begins (although I tend to be wary of clients who engage in this tactic). If an established client tries to barter for lower rates on subsequent projects and it happens repeatedly, this sets off alarm bells.
Clients that do this are often strapped for cash and may struggle when payment is due. If you’re really unlucky, they go out of business during the course of the project, which puts you in a very difficult position.
Even if neither of these is the case, dickering erodes the trust between the Client and web designer/developer and isn’t healthy for a long term relationship. If this Client isn’t a very profitable one, I would politely let them go.

The Client Repeatedly Tries to Haggle

When and How to Let a Difficult Client Go Guilt-free

The Client Repeatedly Tries to Haggle

Want to know more? Give us a call HERE

Need to say GOODBYE?

When and How to Let a Difficult Client Go Guilt free #1

When and How to Let a Difficult Client Go

In this series of blogs, I’ll give tips on how to deal with a difficult client, or “Sack then”

The best feature of being a boss is the liberty to work with customers of your choice on projects that especially interest you.

No boss directs what you have to work on, and if you’re lucky enough, you don’t need to pursue work or take every project that comes your way.

Even if you’re a less well-established company owner and want every opportunity you can get, you’re destined at some point to meet a client who is a burden. They consume way too much of your time, rob you of your enthusiasm, irritate your team, and are slow or dismissive in sending remittances.
If this occurs, even if it implies you’ll take a monetary hit, getting out is usually the best choice. In the long run, managing clients who generate chaos is barely profitable, even if they pay you enough cash to make up for it (which is rather unusual).
So how do you understand when to let a client go? How do you go about it without blackening your name? In these posts, I’ll talk about the notable signs that it’s time to call time with a client and offer some ideas and methods you can use to end the relationship amicably. We’ll also share some lessons discovered that will hopefully help you evade making related blunders.
When Should You End the Relationship?
There are a few situations in which a client relationship grows too difficult to sustain, at which time your best chance is to part ways. Some of these are glaringly clear, while others are more indirect. Either way, it’s crucial to pick up on the signs early and then act quickly to your best benefit.
Let’s take a look at these.

The Customer Doesn’t Pay Unless You Pursue Them.

The most noticeable one. Most agencies aren’t running welfare – you need to be paid. It’s not unusual for clients to pay late on occasion due to a blunder in accounting, but if it’s occurring more often than not, and you or your team are losing valuable time pursuing payment, consider it time to renegotiate or end the association.

What you decide to do depends on the size of the Customer and the volume of work you’re doing for them. If you’re making a generous sum without having to do much (i.e., it’s mainly passive revenue), then enduring the relationship may be advantageous. If the Customer is valuable to you in other ways, it’s worth figuring out a system for guaranteeing they pay in a well-timed manner.

If you decide to stick with the Customer but want to get them to pay more punctually, amend your agreement to include penalties for late remittance. And then make sure they pay them! I’ve had many customers try to get away with paying the initial invoice amount after two or more reminder statements were issued, each with an interest charge attached.

Distinguish what the pressure intent is to get that Customer to pay what is owed. For instance: try reducing the time in their accounting period that you issue invoices or adding a stricter penalty for non-payment.

I have one Customer I built a microsite for some time ago, which I now host for them. They are invoiced for this cycle but never pay before the due time. In the first year, it took several months to get anything from them, and that was after my contact in the organization visited the accounting office. (Not an option since that contact left.) Now when we invoice, I respectfully but succinctly declare that if payment isn’t received, I’ll believe they no longer require their site to be hosted, and it will be shut down after the invoice due date. Sure enough, the money always arrives in our account overnight. 🙂

When and How to Let a Difficult Client Go

When and How to Let a Difficult Client Go Guilt free

Want to know more? Give us a call HERE

Need to say GOODBYE?

Day 30 SEO Conclusion

How to Increase Your Traffic With SEO in 30 Days

Day 30 Conclusion

Over the past 30 days, I’ve covered technical, on-page, content, and performance optimization tips to help you lay the foundation for more traffic. Now, you’re now on your way to becoming an SEO pro! But remember: SEO is a continuous process and not a one-time thing. Keep up the good work and continue maintaining and optimizing your page. You’ll see – the effort will pay off!

SEO Conclusion

Day 30 SEO Conclusion

Want to know more? Give us a call HERE

Day 29 Internationalize your website

How to Increase Your Traffic With SEO in 30 Days

Day 29 Internationalize your website

Is your website available in different languages or country versions?

Don’t forget to notify search engines. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs.

It would be best to use the hreflang-tag to mark the different language and country versions of multilingual websites. Implement this tag in the website’s <head> section and make sure you add a new tag for every language version.

International SEO tips:

Add a hreflang tag on every page if it has a copy in a different language.

Link each page on your website to all available language versions.

• Add the hreflang in your XML sitemap.

• Add a hreflang-tag in the <head> section of HTML documents to also refer to other PDFs in other languages

Googles take on localised pages

Internationalize your website

Day 29 Internationalize your website

Want to know more? Give us a call HERE

Day 28 Optimize your website for local search

How to Increase Your Traffic With SEO in 30 Days

Day 28 Optimize your website for local search

According to Forrester, mobile devices will affect more than $1.4 trillion in local sales by 2021, meaning it’s advantageous to optimize your website for the local search. The online visit is a basis for more customers and more sales.

Local search tips:

Make sure you optimize your website for mobile since users often search for local stores, restaurants, or service providers using smartphones.

• Always use the same business name, address, and telephone number (NAP) on your website. Use the same information for entries in business directories.

• Register your website on Google My Business. Make sure you also add images of both you and your business besides the NAP data.

• Make sure your content relates to your locality. Use the city or region in h1 headlines, titles, and meta descriptions.

• Use your service or business field as the main keyword and sensibly combine it with your region or city.

• Set the keyword focus (alt attributes or URL names) to the combination of city/region + your offer/service.

• Use markups to mark the NAP data in the source code.

• Add your business in business directories like Yelp.

• Encourage your users to review you online.

Optimize your website for local search

Day 28 Optimize your website for local search

Want to know more? Give us a call HERE

Day 27 Optimize your breadcrumb navigation

How to Increase Your Traffic With SEO in 30 Days

Day 27 Optimize your breadcrumb navigation

Users can learn a lot from your website’s “breadcrumbs” (or “breadcrumb trail”). Most of all their exact current

location is in your site’s hierarchy. For instance, upon reading an article, the breadcrumbs show your domain name, followed by the ‘Articles’ category, then the specific article headline

If that’s not the case, users also learn that you need to clean up your breadcrumbs…

Why it matters: Google shows breadcrumbs in both mobile and desktop search results, so the ‘bones’ of your site hierarchy is visible to everyone. They also help Google crawlers categorize and navigate your site, so they are vital elements of SEO.

But there’s a catch. Google draws breadcrumbs from different sources, including (but not limited to) your website URLs. It’s best to take control by actively displaying breadcrumbs on your site and keeping them consistent with your URL structure. And do like the pros do and format breadcrumbs in Schema Markup.

Optimize your breadcrumb navigation

Day 27 Optimize your breadcrumb navigation

Want to know more? Give us a call HERE

Day 26 Add an appealing favicon Memorable

How to Increase Your Traffic With SEO in 30 Days

Day 26 Add an appealing favicon

Favicons are more than website cosmetics but branding opportunities and web traffic amplifiers. Why? Because in mobile search results, Google displays favicons on the SERPs. That’s why having an attractive

logo or icon goes a long way in affecting your clickthrough rates, just because users gravitate towards it.

Behind the scenes, Google also measures whether your favicon is high contrast, quality resolution, and easily visible. Getting it right will add a few percentage points to your search success, and not

optimizing accordingly means leaving money on the table.

Tips for adding winning favicons:

• Ensure that the favicon file and your website are crawlable.

• Maintain consistent favicons across your entire site for a ‘branded’ look.

• Format favicons at multiples of 48px square size (e.g., 96x96px, 144x144px).

• Test visual impact at 16x16px (display size on mobile Google SERPs).

• Don’t change your favicon URL.

• Study favicons from popular domains to see what works.

 

How to make a favicon, Use this free favicon generator

Add an appealing favicon

Day 26 Add an appealing favicon

Want to know more? Give us a call HERE

Lets see your office sound systems!

Lets see your office sound systems

Here at Caged Fish, we are serious about our music,

Our director Steve has been playing in bands professionally since 1977

Mark our Graphic designer has been playing the guitar for many years

And Nikki our developer ha a fine collection of guitars.

So music is part of our daily lives so a serious office stereo was in order.

Challenge for ya, let’s see yours?

Lets see your office sound systems

Find a Website Designer: 9 Packed tips for Finding the Best Website Designer

Find a Website Designer: You don’t have any time to build your own website

Web design is a thief of time. It takes time to create a website to drive impactful results for your company. You need to spend in creating your customised design that makes your company stand out from the competition.

Suppose you don’t have the time to invest in your website’s design. In that case, you’re missing a precious chance to draw leads to your company. People will be directed away from your website if it doesn’t have a visual impact.

You don’t want to miss out on ways to drive traffic to your site. If you don’t have any time to build your website, you can rely on a website designer to help you make your ideal website.

If you find a website designer, they will have the time to commit to building your ideal website. You won’t have to be concerned about obtaining time in your busy calendar to make your website right.

You don’t have experience in website building.

Your website is a vital part of your business. You must put in the time to create a fantastic website for your business. Suppose you don’t have any experience building a custom website. In that case, it can be challenging to develop an effective website that drives enquiries.

It isn’t enough to just build a site and pray it drives traffic for your business. You must put lots of thought into constructing your website and how each area impacts the viewer and their experience. If you don’t have experience building a site, you may not know how to create the best version of your site that brings results.

If you find local web companies, they will have experience building sites that create impactful results. They will understand how to build different elements on your website and how those elements impact your audience.

1: You don’t know how to drive traffic with your website.

It isn’t unusual for companies to have a starting point for their website. You may have an idea of what you need your site to look like, but you may not know everything you require for your site to drive the most significant results.

Different sections on your site can add a totally diverse experience for your viewers. Something as easy as attaching a video or a particular call-to-action (CTA) button can influence how your viewers experience your website. If you don’t know all you need for your site, you need to find a website developer to help you work out what is necessary for your website.

By finding a local website designer, you’ll team up with an expert to help you work out what you need for your site. They can take your simple idea and execute them for you, providing guidance as the project progresses. This makes sure that you get the best website that drives impressive results for your business.

2: You want a site that stands above the competition.

When you’re creating your dream website, you want it to stand out from the competition. You must have a unique website to create a memorable experience for your audience.

If you build your website yourself, you may rely on a template website builder to create your site. While these template builders make it easy to create your site, they don’t help your site stand above your competition. You will blend in with thousands of other websites that have the exact same templates as you.

You want your site to stand out from the competition. When you find a website designer, they can help you create a fully customised website unique to your company. You will have a website that stands out from the competition and brings a totally unique experience for your viewers.

How do I find a website designer?

Now that you know why you need to engage a website designer, your next step is to find the best companies for your business.

Nine ways below to help you find the right web design company for your company.

3: Set a realistic budget for your site build

If you haven’t thought about spending on web design, this should be your first port of call when searching for a website designer. There’s no such thing as usual pricing for how much a website should be, so you want to have a good sense of your top limit. The extent of your budget defines both what level of web design you need and where you’ll get it from. Once you’ve set a provisional budget, you’ll have a more significant idea of what results to anticipate and where you might go for your design work.

4:Choose which kind of designer you want to pick

Web design is a very saturated industry. This is good for you as a company owner or marketer because you have many opportunities to find the ideal fit for your scheme.

Here are the most prevalent providers of web design services:

The freelancer

Web design is filled to the top with freelancers of differing capabilities. Freelancers will typically be the cheapest option, excluding particular top-end designers that are constantly sought after.

Operating with a freelancer usually is more of a simple process, which is both good and bad. Suitable freelancers will be forthcoming, accommodating, and stick to typical turnaround times on design work.

On the other hand, there are a plethora of unprofessional freelancers that will do just the contrary.

The design agency

Agencies specialising in web design are made up of small-medium-sized design teams working together on client projects.

Design agencies will usually be more costly than freelancers because you’re paying for combined expertise. Professional design agencies offer constant communication, advanced customisation, and fast turnaround times.

The full-service agency

As the name suggests, a full-service digital marketing company does web design besides things like SEO, PPC promotion, and more. Full-service agencies are more costly than freelancers and may not be more expensive than specialised design agencies.

Full-service agencies are an excellent bet if you think you’ll be engaged in digital marketing services exceeding just web design. The specific teams within these agencies work jointly to make communication manageable and the final result cohesive.

5:Look at their portfolio.

The first step to discovering the best web design companies is studying their portfolio. You want to see if they have involvement with your industry. Viewing their portfolio provides you with great insight into a website development business.

You can see if a site developer has expertise in your trade. If they do, you can look at samples of websites they’ve produced for businesses like yours. It’s a fantastic way to get an idea into a company to see how they create designs for your trade and if you like their designs.

If they don’t know your industry, you can still look at their portfolio to see their design method. It’s a big way to learn a company’s design method and see if it matches what suits you.

Taking a look at a web designer’s portfolio will assist you to see what they can conceivably design for you.

Check out these vital web design trends for 2021

6:Client testimonials

The next step is to look at customer testimonials. Customer testimonials give you insight into a business and the kind of work they do for their customers. When you aren’t familiar with a site designer, client recommendations and reviews advise you to see if a design company will provide excellent services.

Companies that have dozens of customer testimonials provide excellent service for their customers. People are happy to talk about the actual experience they have with a business. When dozens of people share that same real experience, it’s a good sign that a web design company is suitable.

7: Check out the pricing

Your budget is a vital part of your company. You want to find a web design business that you can afford. By checking out the pricing for website designers, you can understand who will operate with your funds.

This can be difficult because it’s laborious to pinpoint an accurate price for creating a website. The price depends upon what you require on your site. Someone who needs an uncomplicated site will pay less than someone who requires an in-depth website.

Many businesses don’t advertise their rates online, either. Companies want you to communicate with them to get their pricing. This makes it challenging to price compare and see which company fits your needs and budget best.

When you’re looking to obtain a website designer, look for any evidence of the online pricing. Some organisations may offer a website design cost calculator, enabling you to insert what you need for your site. You enter the data and see the estimated charge for your website.

8: See if they offer added services.

When trying to find a website developer, you want to see if they give extra services.

As you create your customised site, you may see that you’re going to need different services. You may require search engine optimisation (SEO) to improve your website or Copywrite to create content.

You will need to find a website designer that offers more than just web creation. Look for a full-service business that gives other services. It’s an ideal way to keep your campaign together and all in one place.

By seeking a full-service digital marketing agency, you’ll get everything you need in one place.

9: Ask many questions about the web companies process.

Many areas of web design can be challenging to understand if you’re not au fait with the industry.

The very best agencies will have no issue sitting down and describe what, how and why it’s beneficial to your business.

Ask them to explain in detail if they’re using vocabulary you’re unfamiliar with and spouting wild promises. Failure to do so is a significant indicator that you should be careful moving ahead with that particular web design option.

Vagueness, in general, is a red flag and can be indicative of hurried work, “one size fits all” solutions, and shady sales tactics.

Request recommendations

Ideally, you need to ask for references within the same business as you. They can connect directly to the type of business you want to be done. They will provide you with the inside line on whatever company or freelancer you’re currently checking out.

Be immediately wary of any web designer that can’t provide you with any references upon request.

Shop around and find multiple web designers

Don’t let a possible agency or freelancer force you into signing a contract immediately away. After all, this is your business and your website, and there’s no reason to feel awkward about fully exploring all of your possible design options. Spend time scanning for a web designer, and you will find a good web designer and developer for your company.

Most web designers will gladly give you a free quote or complimentary consultation. You should take advantage of every offer. This will provide a complete idea of what work is necessary to meet your concept and how much it will cost you when all is said and done.

Pressure sales tactics, constant upselling, and pushy behaviour are never promising signs for high-quality web design.

Where to find a web designer

If you’re in the market for a web designer, you’re apparently questioning where to locate a web designer.

You have a few choices of areas to look at, including:

  • Search engines: Use search engines like Google to find freelance and web design agencies.

Don’t forget to look around you when requiring to choose a web designer, though. Associates, colleagues, and other people in your professional network can give advice. Their recommendations can make your life easier, saving you the experience and nuisance of getting and reviewing dozens of choices.

Find your perfect website designer now.

Your website’s plan is a vital part of your company. If you want to draw leads to your page and keep them interested, you must invest in your website’s layout. To get an impactful website that will direct traffic for your company, you must locate your ideal website designer.

Caged Fish Web Design

At Caged Fish, we have over 20 years of experience creating customised websites that our clients adore. Our team at Caged Fish can assist you in creating a fully customised website that works for your company. If you’re looking to create a website quickly, we can create one in as little as 30 days.

If you’re ready to begin creating your customised website, reach us online to discuss how to help you build a beautiful custom website.

Day 25 Win Featured Snippets

How to Increase Your Traffic With SEO in 30 Days

Day 25 Win Featured Snippets

Featured Snippets appear right at the top of the Google Search Results Page. They’re also nicknamed “Position 0,” and in this case, zero is the hero:

Prominent positioning boosts your CTR and traffic bigtime and acts as a trust signal to the average user. And if Google chooses your site as the best answer to a question, you will be seen as a reputable, high-quality source, positively impacting your conversions in the future.

Mobile devices are the key stage for Featured Snippets, as they take up more room in the search results, meaning more attention for your content.

They are displayed in the size of a Google Knowledge Card but have the added benefit of containing your website’s URL.

It’s also worth noting that Featured Snippets account for 40.7% of all voice search answers on Google Home and other non-keyboard devices. So don’t delay, join the conversation.

Win Featured Snippets

Day 25 Win Featured Snippets

Want to know more? Give us a call HERE

Day 24 Add Structured Data to your pages

How to Increase Your Traffic With SEO in 30 Days

Day 24 Add Structured Data to your pages

Now that you’ve mastered rich snippets, let’s dive deeper. Rich snippets run on so-called Structured Data on your website. These HTML or JavaScript markups tell search engines which category your information belongs to or how it should be classified. For example “house number,” “picture,” or “author.”

The standardized markup format makes it easy for search engines to display your site in Rich Results that stand out in SERPs and drive quality clicks. With the right Structured Data, your website content appears as video snippets, specific product information, or short company profiles with reviews – right on the results page.

Under the hood, websites deliver Structured Data via RDFa, Microdata, or JSON-LD. It may sound like a handful,

Tips for implementing Structured Data:

Test for syntax errors and implementation mistakes.

• Mark headlines with h-tags.

• Create bullet-point lists for a summary of a product or article highlights.

• Make sure that crawling is not hindered by the robots.txt or a “noindex” tag.

Add Structured Data to your pages

Day 24 Add Structured Data to your pages

Want to know more? Give us a call HERE

Day 23 Enable rich snippets

How to Increase Your Traffic With SEO in 30 Days

Day 23 Enable rich snippets

Rich snippets (also known as rich results) are a special type of snippet that goes “beyond the standard blue link.” They display additional information such as carousels, pictures, or star ratings. Users are more eye-catching and provide more information about what to expect on your site, potentially increasing your CTR.

How are rich snippets created? Oftentimes, search engines, such as Google, use the meta description of the landing page and the meta title for the snippet. However, Google can build the snippet from any text on the page.

Check whether your page supports rich snippets with the Google Rich Results Test as the first order of business; if the answer is yes, great news! You can add all kinds of structured data markups that will enhance your site’s appearance on SERPs and draw in more visitors.

Enable rich snippets

Day 23 Enable rich snippets

Want to know more? Give us a call HERE

Day 22 Optimize your pictures for image search

How to Increase Your Traffic With SEO in 30 Days

Day 22 Optimize your pictures for image search

In addition to alt tags, there are a number of different tactics you can employ to boost your content’s visibility in Google Images, from lean-and-mean image file formats to specific sitemaps and compression tools.

The payoff is huge: Done right, website image SEO not only boosts Google image search ranking but also increases your site’s entire web traffic. With the advent of Google’s CoreWeb Vitals, ensuring quick load times of key visuals directly impacts overall search ranking.

Also, remember that large images are the biggest culprits behind long (mobile) load times, and every extra millisecond means losing customers!

Tips for website image SEO:

• Add alt text in sentence context, avoid ‘keyword stuffing

• Upload images in mobile-friendly formats like JPEG 2000, JPEG XR, and WebP

• Create a separate sitemap for all visual content with Yoast or Google’s Webmaster Tools

• Add Schema Markup to display images on SERPs

• Use compression tools or resize images no bigger than 800px wide

Optimize your pictures for image search

Day 22 Optimize your pictures for image search

Want to know more? Give us a call HERE

Day 21 Use alt attributes to optimize images

How to Increase Your Traffic With SEO in 30 Days

Day 21 Use alt attributes to optimize images

Search engines aren’t able to fully interpret the content of images without textual support. That’s why using alt text to describe your images is so important: it allows search engines to understand the image content. And, if for some reason an image can’t be loaded, the alt attribute (alternative description) displays the specified alternative text.

Alt text also allows visually impaired users who use text-to-speech software to access web content. You have to optimize for all audience members, after all!

The alt attribute is integrated within the image link in the HTML source code:

<img src=”myimage.jpg” alt=“a beautiful image with an Alt attribute”>

Tips for using alt attributes:

• Go through your website and check if you added all alt attributes to images already live.

• Add an alt attribute for every image on your website.

• Use important keywords for the alt texts.

• Use the alt text to describe what the corresponding images illustrate.

Use alt attributes to optimize images

Day 21 Use alt attributes to optimize images

Want to know more? Give us a call HERE

Example of the image ALT tag in this post

Day 21 Use alt attributes to optimize images

Day 20 Improve your almost page 1 pages

How to Increase Your Traffic With SEO in 30 Days

Day 20 Improve your almost page 1 pages

At this point, you probably know which of your pages are the top performers and rank on Page 1 of Google’s SERPs. But how about looking at pages that rank just below those top positions, in rank 11- 20? They’re already finished, no need to reinvent the wheel. Plus, they’re already pretty relevant (otherwise, they would rank lower), so why not give them a small boost to the front page?

Start by identifying these pages in Google Search Console: Go into the report “Performance” and set filters for keywords in the last 12 months between positions 10 and 20. Filter in descending order.

Voila!

Now, look at these pages with user intent in mind:

What keywords lead to these pages, and are these keywords contained in the URL? Then proceed to optimize the page content (and URL, if needed) to provide the optimal answer to user intent for that specific topic.

Improve your almost page 1 pages

Day 20 Improve your almost page 1 pages

Want to know more? Give us a call HERE

Hands-on tips for boosting pages to Page 1 of the SERPs:

• Check for pages with URLs that are similar in theme and user intent.

• Merge page content and delete low-traffic pages.

• Optimize title and meta description.

• Create relevant headlines.

• Connect to similar pages via internal links.

• Check for oversized images, optimize load times.

Day 19 Recycle your content

How to Increase Your Traffic With SEO in 30 Days

Day 19 Recycle your content

Content republishing offers webmasters and SEOs an opportunity to restructure and update content that already performs well for their audience. At Caged Fish, we call this process historical optimization.

When you republish content, you can’t just publish the same thing and make it look new.

You need to update the content with fresh statistics, examples, up-to-date facts, or even fresh formats to make it more relevant for your audience.

Why is this so great for you? The content is already there, so it’s much less effort for you than creating brand new content.

Search engines often reward you for updating old content. But remember, you only get the reward for actually making the content more relevant.

Tips for recycling

• Regularly check your website’s KPIs e.g., dwell time, traffic, and scroll behaviour.

• Look for your highest-ranking content and check to see if it’s up-to-date.

• Make sure you also modify your meta elements e.g., title and description when modifying your content.

• Examples of ways you can republish your content:

• Creating video tutorials from existing content.

• Updating old blog posts or turning them into gated offers.

• Creating listicles based on information on a blog post.

• Rephrase a press release with a blog post.

Recycle your content

Day 19 Recycle your content

Want to know more? Give us a call HERE

Web design for a Property developer

Fantastic project to work on and a great client to work with!
We were approached by Cadeby Homes to create a new website to showcase their up and coming property development business.
The site was built in the popular CMS WordPress, and the style was immaculate and minimal, allowing the fantastic images to shine through.

Here’s what they say about their philosophy. We totally agree!

https://www.cadebyhomes.co.uk/

A Family business building local homes

Cadeby Homes is a family business that has grown by creating family homes of the highest quality and being committed to its customers. The Directors are not miles away in a corporate headquarters; they are probably on-site checking on your new home. We think you’ll like the way we do business.

Web design for Property developer

Can we help your business? contact us HERE

Web design for Property developer

Day 18 Eliminate duplicate content

How to Increase Your Traffic With SEO in 30 Days

Day 18 Eliminate duplicate content

Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is keyword cannibalization.

The website cannot appear in the top rankings since Google is unable to choose the best version.

You should therefore identify sources of duplicate content on your website and rectify the errors as fast as possible.

Tips for identifying duplicate content:

• Check if your website is accessible with or without www., HTTP, or HTTPS. If multiple versions are accessible, use 301 redirects to redirect them to the desired version.

• Check if the same content is indexed in different formats e.g., in print version or as PDF.

• Test if your website automatically creates lists or documents that generate duplicate content.

• Check if your website displays similar content with and without a “/” at the end of the URL.

Eliminate duplicate content

Day 18 Eliminate duplicate content

Want to know more? Give us a call HERE

Tips for eliminating duplicate content:

• Go to each page on your website and add a canonical tag.

• In case of duplicate content, the canonical tag should point to the original webpage.

• Also, add a canonical tag on the original webpage that points to itself.

• When adding canonical tags, make sure you write the URLs correctly.

• Do not use relative URLs for canonical tags.

Day 17 Identify duplicate content

How to Increase Your Traffic With SEO in 30 Days

Day 17

Identify duplicate content

Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is keyword cannibalization.

The website cannot appear in the top rankings since Google is unable to choose the best version.

You should therefore identify sources of duplicate content on your website and rectify the errors as fast as possible.

Tips for identifying duplicate content:

• Check if your website is accessible with or without www., HTTP, or HTTPS. If multiple versions are accessible, use 301 redirects to redirect them to the desired version.

• Check if the same content is indexed in different formats e.g., in print version or as PDF.

• Test if your website automatically creates lists or documents that generate duplicate content.

• Check if your website displays similar content with and without a “/” at the end of the URL.

Identify duplicate content

Day 17 Identify duplicate content

Want to know more? Give us a call HERE

Day 16 Create unique headlines

How to Increase Your Traffic With SEO in 30 Days

Day 16

Create unique headlines

Headlines on your website usually have two functions. One is to give the content an organized structure, and the other is to encourage users to read on. Headlines are marked with h-tags in the HTML source code.

Tips for creating unique headlines:

• Only use one h1 headline per page.

• Use the main keyword of the respective page in the h1 headline.

• Arrange subheadings in chronological order (h1, h2, h3, etc.).

• Do not use h-tags to format the font size. Instead, use CSS.

• When possible, use thematically complementary keywords in subheadings (h2, h3, etc.).

• Keep headlines as short as possible and delete all unnecessary words.

• Use elements like numbers, bullets, and images to attract attention and make your content easily skimmable.

 

What is a Heading tag and how to use them

Create unique headlines

Day 16 Create unique headlines

Want to know more? Give us a call HERE

title and meta description

Day 15 Optimize your title and meta description

How to Increase Your Traffic With SEO in 30 Days

Day 15

Optimize your title and meta description

The first thing a user sees when they search for a keyword is the snippet on the Google search results page. The snippet includes the page title, URL, and meta description.

The title should be short and concise. It impacts your ranking for keywords. Your meta description should accurately describe the content your page offers. While it doesn’t directly impact your search ranking, it will impact your clickthrough rate.

Hands-on tips for title optimization

• Keep the title short. Google truncates anything past 70 characters.

• Use keywords you want to rank for in the page title.

• Add page titles to any pages currently missing one.

Tips for optimizing the meta description:

• Limit your description to 175 characters. Otherwise, Google will cut off the rest.

• Try and integrate a call-to-action in your description that encourages users to click on your page.

• What added value does the user get from visiting your website? Make it clear in the description.

• Use important keywords.

Day 15 Optimize your title and meta description

Day 15 Optimize your title and meta description

Want to know more? Give us a call HERE

How to check a title TAG

Title tag checker tool

title and meta description

Day 14 Do your keyword research

How to Increase Your Traffic With SEO in 30 Days

Day 14

Do your keyword research

Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content.

When you use keyword research tools, it helps you identify what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research.

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information.

 

Below are some tools that can help with keyword research:

Google Keyword Planner: The Keyword Planner is part of the AdWords advertising program. You need a valid AdWords account to use this free tool.

You can start searching for keywords and suitable ideas as soon as you register.

You can also enter websites and view suitable keywords based on their content.

The tool also shows you information about the monthly search volume. To the Keyword Planner.

Google Trends: This free tool shows you how often frequent search terms are used. The tool also shows you a preview of possible peak demands. Google Trends is well-suited for seasonal and event-related keywords.

Google Search: When you begin to type your search query into the Google Search bar, Google provides suggestions as you type based on the most heavily searched keywords that your current search is matching. This includes long-tailed keyword suggestions based on your short-tailed entry. On a tight budget or pressed for time? Take advantage of this easy solution for quick keyword inspiration.

Do your keyword research

Day 14 Do your keyword research

Want to know more? Give us a call HERE

Day 13 Improve your sites accessibility

How to Increase Your Traffic With SEO in 30 Days

Day 13

Improve your sites accessibility

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time.

You can use a sitemap.xml file to inform search engines about all URLs on your website. This sitemap can be read by search engines and contains a list of all important URLs and metadata on the website. The Googlebot uses this list as a basis to analyze the website and review the corresponding

URLs. The sitemap.xml le always has the same structure:

Both the XML version and coding are special ed in the file. The URLs can be supplemented with additional metadata [e.g. the frequency with which the URL is changed (<changefreq>) or the last modification (<lastmod>).]

<?xml version=“1.0” encoding=“UTF-8”?> <urlset xmlns=“http://www.sitemaps.org/schemas/sitemap/0.9”>

<URL> <loc>http://www.mywebsite.com/ rstpage.html</loc>

<priority>1.0</priority> <changefreq>weekly</changefreq>

<lastmod>2016-12-24</lastmod>

</url>

</urlset>

The sitemap.xml can be created using different content management systems There are also special sitemap generators available for the creation of the file.

After creating the file, you should upload it to the Google Search Console.

Google then checks the sitemap-XML for accuracy. However, there is no guarantee that all web pages given in the sitemap will be crawled and

indexed. This is up to the search engine.

Tips for improving your site’s accessibility:

• Regularly update your sitemap. XML and adjust your sitemap.xml whenever you change URLs or edit content.

• Check the status codes of the pages using the sitemap and fix any accessibility errors.

Improve your sites accessibility.

Day 13 Improve your sites accessibility

Want to know more? Give us a call HERE

Day 12 Link your pages internally

How to Increase Your Traffic With SEO in 30 Days

Day 12 Link your pages internally

Your homepage is the most important and likely your strongest page. The link power (aka link juice) is distributed from the homepage to all other subpages.

Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus.

The uniform internal linking also enables you to control the search engine bot. A logical link structure makes it possible for the bot to systematically crawl and index your website. Controlling link power also tells the bot which pages are most important.

Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link.

Link your pages internally

Tips for internal linking:

• Remove links that point to faulty pages(status code 404) or pages that are no longer accessible (status code 500).

• Identify orphaned pages and link them to other thematically relevant subpages

 

Great tool for checking internal links

Link your pages internally

Day 12 Link your pages internally

Want to know more? Give us a call HERE

Day 11 Keep click paths short

How to Increase Your Traffic With SEO in 30 Days

DAY 11

Keep click paths short

Website users want to get to their desired page as fast as possible. That means you should keep your click paths as short as possible.

The click path is the route a user takes to reach their desired page. Think of an online shopping experience. The user might start on the homepage and end at the shopping cart. Their click path is the ease and number of pages the users have to go through to reach their desired product and buy it. The length of the click path plays a key role in the navigation on your website.

Search engines also benefit from short click paths when crawling. If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages.

Optimizing the click path pays off for both usability and search engine crawling.

Tips for keeping click paths short:

• As a rule of thumb, every sub-page should be accessible with no more than three clicks.

• Add breadcrumb navigation to enable your users to orient themselves within the click path.

• Use a smart filter and search function on your website to avoid long click paths.

Keep click paths short

Day 11 Keep click paths short

Want to know more? Give us a call HERE

Great article on click paths

 

A change from my SEO tips for a sunny Friday, QR Codes

Seven uses of QR codes for a measurable marketing campaign

First up, why not scan the code on the right

How to utilize QR codes for a better marketing strategy that reaches, engages and converts your audience
With more solid and quicker technology, people are now using their devices more than ever. It’s all about obtaining everything at ease and getting the message across from one person to another or from a business to a customer. One of the trending ways in the marketing industry is the QR code.

QR (Quick Response) Codes can be read and interpreted by mobile devices. Marketers have used this in advertisements, publications, web pages, and any other marketing material. QR codes can contribute more information about the goods or service without sweat, and the data quickly goes to the user’s device.
QR codes promote communication and engagement through mobile phones. This type of marketing approach enables businesses to transfer information to the user. Now, users are done with anything slow and time-consuming. It’s all about being instantaneous and fast, especially in the realm of marketing.

Here are some ways you can maximize QR codes to observe the performance of your marketing campaign accurately:

1: Direct buyers to a landing page/website

Scanning a QR code can lead to a signup page or any landing page/website. This eliminates the trouble of going through the means of accessing the website and navigating your way around the page.
Make sure that you use an individual URL matched with your QR code to measure it accurately.

A change from my SEO tips for a sunny Friday, QR Codes

Seven uses of QR codes for a measurable marketing campaign

Want to know more? Give us a call HERE

2: Dial your business number

In business conversations, you’ll indeed engage and communicate with a crowd. If you use QR codes for your counter or site, engaged business partners can scan the code and receive your company details, such as your company contact number. Sometimes, you can even adjust the QR code to dial the number on the receiver’s phone.

3: Send a message

This is interesting because the user will only receive the information once the QR code has been scanned. Sending information through QR codes helps SMS marketing the most. You can use it for sales, user support, on-request product upgrades, and opt-in SMS registration.

4: Send an email

Much like posting messages, QR codes for transmitting emails will help you read and watch data for newsletters, email marketing, and your email’s attainment rates (e.g. open and bounce rates).
The user can also continue browsing the email on his mobile phone by scanning the QR code. In this way, your email will be available on any platform.

5: Download apps

Once you’ve scanned the QR code, it will lead you to the app’s download page and begin the download. Companies have used their creativity to make their QR codes eye-catching. Successful apps such as Angry Birds have used QR codes for their marketing operations.
Moreover, apps themselves sometimes use QR codes to promote engagement inside their community. Social media apps like Snapchat have designed unique QR codes for their users to add people efficiently.
In order with that, Spotify has lately published QR codes for their songs. Users can now distribute or promote their music by simply scanning the QR code, and it’ll automatically arrive on the other person’s device.

6: View business area

If your website customer wants to drop by your building, they can access their phone and scan the QR code on your website. Rather than manually searching for the location on online maps, the QR code can give precise directions to your business location.
Direct customers to social media pages
For instance, if a user liked your goods or service, they can follow your social media pages to stay in touch. Sometimes, they can even obtain a discount or promo if they followed your social media through that identical QR code.

7: Shopping and E-commerce

Probably the most common way to use QR codes, companies usually use them for reductions and promos. The customer can also receive the receipt or menu through his phone by giving a unique QR code.
With all these in mind, you can accurately set up QR codes for your marketing strategy as long as you give a clear call-to-action (CTA). The user shouldn’t have to presume how to use your QR code.
You can run many tests on different devices and applications to check if the QR code gives accurate customer data. If the trial fails, then using QR codes will be for nothing.
There are also some limitations when using QR codes, such as internet connectivity. When utilizing QR codes, check whether such a situation allows QR codes to be useful.
QR codes benefit a lot of businesses. Aside from avoiding time and energy, it also enables you to accurately measure your marketing campaign, as QR codes present data that you want. They go through your operation and can be further explored through your analytics. Typically, you must set up precise metrics such as position, time, and recurrence to guarantee the success of your promotional operations.

 

Fantastic QR code generator 

Day 10 Use anchor texts

How to Increase Your Traffic With SEO in 30 Days

DAY 10

Use anchor texts

Anchor texts describe a link in detail and inform the user about what to expect from the link.

Ideally, the corresponding keyword of the landing page should always be used in the anchor text of internal links.

The more pages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will rank better for this and other similar keywords.

Tips for better anchor text:

• Try to use the same anchor text when you link to a landing page.

• Make sure the anchor text matches the content of the landing page.

• Avoid using non-descriptive anchor texts (e.g., “here”, “more”, etc.) in your internal links and focus more on keywords.

 

Some best practices for anchor text

Useranchor texts

Day 10 Use anchor texts

Want to know more? Give us a call HERE

Day 9 Shorten your URLs

How to Increase Your Traffic With SEO in 30 Days

DAY 9

Shorten your URLs

Google has no problem processing URLs that are up to 2,000 characters long. This means your URL length does not have a direct impact on your page’s ranking.

However, URL length does have an impact on user experience (which ultimately still affects your SEO). Shorter URLs are much easier to remember, easier to share on social media, and easier for advertising purposes.

Another positive effect: A short URL with no more than 74. characters can also be displayed completely in the Google SERP snippets.

Tips for shortening your URL length:

• Avoid redundant stop words (the, a, an, etc.) or conjunctions (and, or) in the URL.

• Keep your URLs as close as possible to the root domain.

 

There are URL shortening services out there, personally, I’d get into the habit of doing it correctly

Day 9 Shorten your URLs

Shorten your URLs

Want to know more? Give us a call HERE

Day 8 Standardize your URL structure

How to Increase Your Traffic With SEO in 30 Days

DAY 8

Standardize your URL structure

The URLs on your website are like signposts to the content your users want to access. The more uniform the website structure is, the faster users can get to their destination. Creating a positive user experience helps reduce bounce rates, and increases dwell time.

A uniform URL structure also helps search engines crawl your website faster. The faster bots can access all URLs, the more pages they can go through and index on its limited budget for crawling each website.

A uniform directory structure also means using descriptive URLs. These help users orient themselves within your website. Descriptive URLs are also suited for marketing actions or sharing content on social networks since the URLs already provide clues

Tips for standardizing

your URL structure:

• Check if you are using descriptive URLs.

• Check the click paths and reduce the URL structure to a maximum of four directory levels.

• Make sure that a directory logically points to all its parent folders, e.g., www.mywebsite.com/mainfolder/ subfolder/product.html

• Use 301 redirects to redirect old URLs to the new URLs whenever you make changes.

 

Nice article explaining more HERE

Standardize your URL structure

Standardize your URL structure

Want to know more? Give us a call HERE

Day 7 Review your redirects

How to Increase Your Traffic With SEO in 30 Days

DAY 7

Review your redirects

When users visit a URL that can’t be found on a server, their browser shows them error code 404 (file not found).

When this happens, it not only creates a negative user experience but also interrupts search engine crawling. If search engines find too many 404 errors on your website, they take it as a sign that your website is not properly maintained. But more often than not, 404 errors occur because of broken links.

In other words, you’ve inserted a link somewhere on your site that sends users to a page that no longer exists.

This often occurs when the destination URLs have been changed or written incorrectly. Make sure to periodically check for any broken links on your website (especially after a relaunch or small URL changes).

 Tips for fixing broken links:

• Check your website for 404 errors with a crawling solution

• Redirect the faulty URLs to the correct URLs using 301 redirects.

• Ask other webmasters to fix any incorrect links that point to your website.

• Check links in the navigation menu.

 

You can use this tool to analyse your links

https://ahrefs.com/broken-link-checker

Review your redirects

Review your redirects

Want to know more? Give us a call HERE

Day 6 Identify and rectify broken links

How to Increase Your Traffic With SEO in 30 Days

DAY 6

Identify and rectify broken links

When users visit a URL that can’t be found on a server, their browser shows them error code 404 (file not found).

When this happens, it not only creates a negative user experience but also interrupts search engine crawling. If search engines find too many 404 errors on your website, they take it as a sign that your website is not properly maintained. But more often than not, 404 errors occur because of broken links.

In other words, you’ve inserted a link somewhere on your site that sends users to a page that no longer exists.

This often occurs when the destination URLs have been changed or written incorrectly. Make sure to periodically check for any broken links on your website (especially after a relaunch or small URL changes).

 Tips for fixing broken links:

• Check your website for 404 errors with a crawling solution

• Redirect the faulty URLs to the correct URLs using 301 redirects.

• Ask other webmasters to fix any incorrect links that point to your website.

• Check links in the navigation menu.

 

You can use this tool to analyse your links

https://ahrefs.com/broken-link-checker

Identify and rectify broken links

Identify and rectify broken links

Want to know more? Give us a call HERE

Day 5 Check your Web Vitals

How to Increase Your Traffic With SEO in 30 Days

DAY 5

Check your Web Vitals

Google is doubling down on mobile user experience by introducing Core Web Vitals to measure the quality of mobile site performance. Introduced in May 2021, the following three metrics directly affect search performance as ranking signals:

1. Loading: Largest Contentful Paint (LCP)

Tracks how long it takes to fully load the first frame of the page that the user sees. Also known as above-the-fold content, these page elements are considered the most important to the user and should load within 2.5 seconds or faster.

2. Interactivity: First Input Delay (FID)

Quantifies a potential lag between a user trying to interact with a page, for instance by hitting a link or button, and the browser responds. Since long delays give the frustrating appearance of a ‘frozen’ site, Google wants to keep this metric super low, less than 100 milliseconds if possible.

3. Visual Stability: Cumulative Layout Shift (CLS)

Measures a websites’ visual stability, lowered by the random appearance of buttons, videos, images, and pop-ins that break up paragraph flow. Overall visual stability needs to remain high with less than 0.1-point shift.

Because of these metrics, mobile page experience impacts search rank more than ever. So optimizing your website with these metrics will help you gain more traffic, happier users, and higher conversion rates.

Is your site ready? Get started by running a Web Vitals report to measure six essential metrics (including three Core Web Vitals) based on performance scores from Lighthouse.

Tips to optimize Core Web Vitals:

• Avoid large image files and use lazy loading, image compression, and proper resizing.

• Limit JavaScript and third-party code impact.

• Clampdown on transform animations

Mobile Usability report from Google HERE

Check your Web Vitals

Check your Web Vitals

Want to know more? Give us a call HERE

Day 4 Audit your mobile user experience

How to Increase Your Traffic With SEO in 30 Days

DAY 4

Audit your mobile user experience

Take a mobile-centric approach when it comes to test-driving the user experience of your website. Are errors “beneath the surface” of your mobile website jeopardizing your mobile user experience and search performance?

Tips after auditing your mobile user experience:

• Make sure the robots.txt file allows crawling of JavaScript, CSS, and image files.

• Avoid unplayable content (license-constrained, Flash only).

• Use HTML5 standard tags for video and animations.

• Test mobile redirects and avoid dead links/404 error pages.

• Deactivate interstitials/pop-ins.

• Ensure fast mobile load times.

Mobile Usability report from Google HERE

Audit your mobile user experience

Audit your mobile user experience

Want to know more? Give us a call HERE

Day 3 Check if your website is mobile-friendly

How to Increase Your Traffic With SEO in 30 Days

DAY 3

Check if your website is mobile-friendly

Mobile optimization is more critical than ever.
More than half of web traffic worldwide comes from mobile, so search engines actively factor mobile site performance into search ranking.
The best way to start mobile optimization is a short analysis of your website using the Google Mobile-Friendly Test on your Search Console. It’s a quick and basic check on how easily a visitor can use your website on a mobile device.
Run a Google Mobile-Friendly Test to run the test, enter the relevant URL or source code of your page and click “Test.” It should only take a few seconds to get your results. The results are straightforward, clearly spelling out whether your page is mobile-friendly or not, replete with a screenshot of your site’s mobile display.
If your website does not pass the mobile-friendly test, don’t fret. Google also suggests the following steps on how to resolve the errors it’s found on your website.

Check if your website is mobile-friendly
Tips for passing the Mobile-Friendly Test:
• Deactivate incompatible plugins.
• Set viewport for “device-width.”
• Avoid content running wider than the screen.
• Set text large enough to read on mobile.
• Allow for space between clickable elements.

Check if your website is mobile-friendly

Check if your website is mobile-friendly

Want to know more? Give us a call HERE

Day 2 Tell search engines what to crawl

How to Increase Your Traffic With SEO in 30 Days

DAY 2

Tell search engines what to crawl

The robots.txt is a text file that tells search engine crawlers which directories to crawl (allow) and which not to crawl (disallow).

Every bot must first access the robots.txt file before crawling the website.

Using the robots.txt file helps you ensure that search engines identify all the important content on your website. If an important website or JavaScript elements are excluded from the crawling, search engines will not be able to correctly index your website.

Below is the simplest form of robots.txt:

User-agent: *

In this case, the instructions apply to all bots (*). There are no crawling restrictions. After creating the robots. txt file, you should save it in the root directory of your website.

If you do not want a specific area of the website to be crawled, you should specify this using a “disallow” in the file.

User-agent: *

Disallow: /thisdirectory

Crawling tips:

• Use a robots.txt file to give instructions to search engines.

• Make sure that important areas of your website are not excluded from crawling.

• Regularly check the robots.txt file and its accessibility.

A great tool to assist, Google search console

Tell search engines what to crawl

Tell search engines what to crawl

Want to know more? Give us a call HERE

Day 1 Check your website indexability

How to Increase Your Traffic With SEO in 30 Days

DAY 1

Check your website indexability

Your website must be indexable by Google to appear to users on Search Engine Results Pages (SERPs). Otherwise, you risk losing organic search traffic and lowering your conversion rates.

It’s important to keep in mind that a crawlable site is not the same site: Indexability means a website needs to allow (not accidentally prevent) adding a page to a search engine’s index. There can be many reasons why your website or individual URLs are not being indexed, so make sure you’re visible sooner than later.

Tips for checking your website’s indexability:

• Great tool for indexing HERE

• Check your pages for Noindex Tags, like the meta tag “noindex, follow” on subpages.

• Make sure your XML sitemap is complete, and without orphaned pages.

• Get rid of internal links with the rel=”nofollow” attribute.

Check your website indexability

Check your website indexability

Want to know more? Give us a call HERE

How to Increase Your Traffic With SEO in 30 Days

How to Increase Your Traffic With SEO in 30 Days

Introduction

Everyone wants better SEO performance for their website, but it can seem like a daunting task.

Optimizing for search engines is a lot to keep on your radar, especially with the constant changes in search engine algorithms for ranking web pages. Not to mention game-changers like 2021’s emergence of

Google’s Core Web Vitals as ranking signals.

With that said, SEO is not a one-off fix that will boost site performance indefinitely. It’s a constant process of learning, adjusting, and evaluating to keep up with the evolution of search engines.

But maintaining a high-ranking website doesn’t have to be overwhelming.

That’s why we have decided to bring you this perfect planner for boosting your SEO game – one day at a time. With a single tip for every day of the month, you will learn how to increase your organic traffic in just 30 days.

Refreshed with brand-new content based on the latest best practices, this SEO guide is not just up to date but fully optimized (see what we did there?). Start optimizing and climbing those search rankings by taking the first step right now.

How to Increase Your Traffic With SEO in 30 Days

How to Increase Your Traffic With SEO in 30 Days

Want to know more? Give us a call HERE

Wiki article  HERE

Steve’s SEO tips Myth Conclusion

SEO tips Myth Conclusion

Now that you know what the common SEO myths are, what are you doing that isn’t moving the needle? Understanding these SEO truths will help you become more effective and more efficient with your organic search strategy.

If you can take one thing away from this guide, it’s this: More than anything else, SEO is about the overall experience for a searcher, and that experience starts the moment they enter a search query. The better their experience with you – from your SERP listing to the quality and relevancy of the content on your site, to the ease with which they can move through your site – the better your SEO will be, too.

SEO tips Myth Conclusion

SEO tips Myth Conclusion

Want to get found, Give us a call HERE

read more about our SEO services HERE

Steve’s SEO tips Myth #20

Low-volume keywords are not worth pursuing.

While it’s easy to get distracted by shiny, high-volume keywords, there’s more to an effective organic content strategy than the numbers. And chasing keywords based on volume alone can actually have a negative impact on other business-critical metrics, like conversion rate.

Sure, low-volume keywords won’t bring in as much traffic, but they can offer more intent — which ultimately results in more qualified traffic and conversions.

So next time you’re doing keyword research, aim for a balance. Focus on broad, high volume keywords that help you reach a larger audience, as well as specific, low-volume keywords that align well with your product or service.

Low-volume keywords are not worth pursuing

Google tips #20

“Low-volume keywords are not worth pursuing.”

Great tool for keyphrase research HERE

Want to get found, Give us a call HERE

read more about our SEO services HERE

Steve’s SEO tips Myth #19

I only need traffic from Google to be successful

Traffic from places other than Google is crucial to your search rankings. Why? Think of search results like a competition where the winners get the most votes. Each webpage that links back to you is considered a “vote” for your website, which makes your content more trustworthy in the eyes of Google. In turn, this will make you rise farther up on search results.

So, it’s good to write posts that other websites or publications will want to hyperlink within their own posts. You can also write posts on other business’ websites that link back to your website in some way. To make your website’s blog post more linkable, include valuable assets or information, such as your own data, original thoughts, infographics, definitions, or other facts that people might not find anywhere else.

Here’s an example of how this mindset could help you. If you write a post titled, “How to Make a Video Tutorial,” or “13 Stats about Video Tutorials,” bigger sites that are writing about something similar might hyperlink words like “video tutorials” or “research from [Your Company Name]” to your post so they can give their reader more context without repeating your work.

Once you’ve written the post, you might want to start sending it to other publications or websites that might want to discuss it or link it to their other posts. This outreach lets other publications know of the post and might also help you grow link building alliances with them in the future.

You can also consider doing promotion, such as interviews or guest posts that link to your website’s blog post to further encourage link building. These strategies can be key to your SEO success, but they can be time-consuming. Luckily, there’s software for that.

I only need traffic from Google to be successful

Google tips #19

“ I only need traffic from Google to be successful.”

Want to get found, Give us a call HERE

read more about our SEO services HERE

Steve’s SEO tips Myth #18

video does not have any SEO benefits

Since YouTube is the second largest search engine, we think it’s safe to say that this one is most certainly a myth. So what’s there to know about video as it pertains to

SEO? Well, YouTube’s robust search and discovery system has two main goals:

1) make it easy for viewers to find relevant video content based on their queries

2) promote long-term engagement with the platform. And with over 400 hours of video being uploaded to the platform a minute, YouTube’s engines are working around the clock to analyze, sort, and rank these videos based on a number of factors — that are constantly subject to change.

If you know a thing or two about traditional SEO best practices for ranking content in Google, this level of constant change and ambiguity around ranking signals

should come as no surprise. Like on-page SEO, there are a number of elements you can optimize on YouTube to help the search engine better understand and

index your videos.

In its own words, YouTube explains: “Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer’s query. Beyond that, we look at which videos have driven the most engagement for a query, and make sure it’s easy for viewers to find those. Search

results are not a list of the most-viewed videos for a given query.”

Here’s a shortlist of elements to consider optimizing when getting started:

– Video titles & descriptions

– Categories & Tags

– SRT Files

– Video Thumbnails

video does not have any SEO benefits

Google tips #18

“video does not have any SEO benefits.”

Want to get found, Give us a call HERE

read more about our SEO services HERE

Steve’s SEO tips Myth #17

Google holds grudges

So you got slapped with a Google penalty — or a “manual action,” as Googlers refer to it.

As long as you fix the problem as soon as possible, Google isn’t going to disown you. In fact, resolving a manual action is actually quite simple. If you notice a manual action has been placed on your website in Search Console, you have the ability to resolve the action,

and then submit a reconsideration request. If Google can confirm that you’ve fixed the issue, the action will be lifted.

Does that mean you’ll return right back to your previous position in SERPs? Maybe — or maybe not. The key thing to remember here is that your search visibility is constantly changing, regardless of manual actions. So if you don’t end up in the exact spot you were before the penalty, it’s totally natural.

Google holds grudges

Google tips #17

“Google holds grudges.”

Want to get found, Give us a call HERE

read more about our SEO services HERE

Steve’s SEO tips Myth #16

The age of my domain will help me rank

Many people believe that older domains perform better in search results or are given praise by Google simply because of their age. However, according to Matt Cutts, domain age is a pretty insignificant factor, especially after a site has been around for two or three months.

For new sites, domain age matters a little bit more, as most new sites contain little content and it takes time for them to build up a valuable resource base to be indexed.

If you’re worried about a lag, Cutts encourages you to buy the domain you’re after and launch it as a “coming soon” page while you develop it out. In most cases, this will take a couple of months, and provide you with that initial foundation you need to start showing up in Google’s index.

The age of my domain will help me rank

Google tips #16

“The age of my domain will help me rank.”

Want to get found, Give us a call HERE

read more about our SEO services HERE

Web design for companies in Market Harborough

Web design for companies in Market Harborough

We are Caged Fish Web Design, graphic, web design and branding experts based in Market Harborough, right in the middle of Leicestershire and on the border of Northamptonshire. 
 
Our Leicestershire based business has been creating websites for over twenty years. Led by Steve Hawkins and Garry Aston, and backed up with a team of in-house web Ninjas.  We are proud to be local and have helped many local businesses to achieve their branding and web presence.
We have created graphics for some high profile businesses and created websites from something as simple as a local tradesman to a booking system for river travel at the 2012 Olympics.
We are a friendly approachable team, we pride ourselves on still having as a client the first project we ever completed in 1999. So pop in and visit us, we have the best coffee always on tap.
Web design for companies in Market Harborough

Web design for companies in Market Harborough

Give us a call HERE

Want to know about our amazing town?

This is what Wikipedia says

Market Harborough is a market town in the Harborough district of Leicestershire, England, in the far southeast of the county, forming part of the border with Northamptonshire.

Market Harborough’s population was 24,818 in 2019. It is the administrative headquarters of the larger Harborough District. The town was formerly at a crossroads for both road and rail; however, the A6 now bypasses the town to the east and the A14 which carries east-west traffic is 6 miles (9.7 km) to the south. Market Harborough railway station is served by East Midlands Railway services on the Midland Main Line with direct services north to LeicesterNottinghamDerby and Sheffield and south to London St Pancras. Rail services to Rugby and Peterborough ended in 1966.

Market Harborough was formerly part of Rockingham Forest, a royal hunting forest used by the medieval monarchs starting with William I, whose original boundaries stretched from Market Harborough through to Stamford and included CorbyKetteringDesboroughRothwellThrapston and Oundle.

The steeple of St Dionysius’ Church rises directly from the street, as there is no churchyard. It was constructed in grey stone in 1300 with the church itself a later building of about 1470. Next to the church stands the Old Grammar School, a small timber building dating from 1614. The ground floor is open, creating a covered market area and there is a single room on the first floor. It has become a symbol of the town. The nearby square is largely pedestrianised and surrounded by buildings of varying styles. The upper end of the High Street is wide and contains mostly unspoiled Georgian buildings.

Market Harborough has two villages within its confines: Great Bowden lies over a hill about a mile from the town centre; Little Bowden is less than half a mile from the town centre. The three centres have largely coalesced through ribbon development and infill, although Great Bowden continues to retain a strong village identity.

Economy

There are 4,750 VAT or PAYE registered businesses in the Harborough district.  Compared to the United Kingdom the Harborough district has a greater proportion of smaller organisations with fewer than 10 employees; 87.16% vs. 82.8% in the UK overall.

CDS Global have their UK office at Tower House on Sovereign Park, off the A508 – Northampton Road towards the leisure centre. They are a data management company, mostly dealing with magazine subscriptions. The company is owned by the Hearst Corporation who publish magazines such as Cosmopolitan and Esquire. Hearst Magazines UK has its UK address at the Market Harborough office. The worldwide head office is in Des Moines, Iowa, US.

Golden Wonder was based at Edinburgh House from 1970 until 2006 when it went into administration under Kroll. The former headquarters has become a Travelodge.

Rubitek Solutions Limited is based in Market Harborough. They are a SaaS company, delivering solutions for employers and training providers which improve qualification achievement rates for apprentices and other work-based learners.

The Leicestershire, Northamptonshire and Rutland branch of the NFU was in the town from 1975.