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The Importance of a Powerful Content Marketing Strategy

The Importance of a Powerful Content Marketing Strategy

HOW?

Are you aware of the importance of content marketing? What is the best way to explain the benefits to non-marketers?

You need to know precisely what you are offering if you hope to win content marketing buy-in. Understanding WHY you want your whole team on board is crucial.

Help your team understand the benefits of content marketing in concrete terms when you ask for their support:

Interacts with customers –

Rather than forcing a message on customers, inbound marketing enables them to find what they need on their terms. The more value consumers receive from a brand, the more likely they interact with it.

Enhances visibility –

Every month, Google receives 11 billion searches. Your company needs to invest in content marketing to make sure it gets its fair share of traffic. The right content can drive thousands of visitors to your site and create awareness of your company’s benefits for leads who would otherwise not know them.

Saves money –

According to the Search Engine Journal, inbound leads cost 61% less than outbound leads. Content marketing does not have recurring costs aside from hiring in-house content marketers or freelancers. By combining these two methods, you can bring your cost per lead down to a much lower level than just about anything else. Outbound can serve a purpose in the proper time and place, but it just can’t compete with inbound for long-term efficacy and efficiency.

Increases the number and quality of leads –

In HubSpot’s research, companies that blog generate 126% more leads than those that don’t. Just blogging generates more than twice the leads.

Aside from generating more leads, inbound marketing also produces higher quality leads. Inbound uses your content as bait to attract ideal leads that are more likely to convert than outbound, where you cast a wide net and hope you catch the fish you want (ideal customers).

Influences markets –

It’s generally considered that the top search results are the most influential ideas posted by the most authoritative brands. Your customers and your industry peers are more likely to accept these ideas. The content marketing strategy helps marketers establish themselves as industry thought leaders and showcases their expertise. Nearly 60% of marketers participate in this strategy currently.

Brand perception can be nurtured –

In addition to creating content, you make the headlines for articles related to your brand that rank in search engines. You can control the public perception of your company when someone searches for anything related to your brand online.

When you clearly explain the benefits of inbound marketing to your team, you are likely to get their buy-in much more straightforward.

Content marketing strategies impact who?

In addition, you need to know which areas are impacted by a strategy shift.

Here is a breakdown of the company’s impact areas:

List of Samples:

  1. External sales
  2. team Internal marketing team
  3. Promotions
  4. Service to customers
  5. Relationship management (CRM)
  6. Procurement and supply
  7. Purchasing and receiving
  8. Inventory management
  9. Receivables management
  10. Employees
  11. Computers
  12. Vendor/partner relations
  13. relations
  14. relations/affiliates
  15. Sales of exports
  16. Initiatives for California (in the event you took the initiative)

It’s time to start working on gaining content marketing buy-in now that you understand the big picture.

Identifying your Content Marketing Obstacles

The executive level is where content marketing buy-in begins. Once your leaders are committed, the rest of your organization will follow. Understanding the types of people you work with is essential to getting executive buy-in.

Either your executives are strategically minded or tactical minded, or a combination of both. Identifying yours is key to presenting an inbound marketing opportunity right for you.

Executives fall into three categories:

  1. Strategy Executive – .8% – Larger thinker but less focused on details. Dreamer…
  2. Those who are tactical executives focus on the details, daily activities, and tactics to ensure the operation runs smoothly, but they don’t have a clearly defined strategy.
  3. Strategist/Tactical Executive – .2% – This rare strategist implements their ideas and tactics with piercing effectiveness.

Do your executives follow a tactical or strategic approach? Check out these traits to find out.

How do you define a tactic?

  • Advertisement
  • telephone sales
  • online
  • via e-mail
  • during trade shows
  • Press Releases were written about your company
  • publications
  • related to customer service

How do you formulate a strategic plan?

  • The overall impact, the long-term goal.
  • How do you want to position yourself in the market in the long run?
  • Your ultimate goal is to make your client’s perception of your company as positive as possible.

Develop a presentation strategy that resonates with the persona you’re presenting to.

Getting the buy-in, you need

An information-rich, engaging presentation is best to ask for content marketing buy-in. Ensure that your brand’s leadership appreciates the value of a robust content marketing strategy as much as you do by explaining it in a way they’ll understand and relevant to their persona.

Your presentation should reflect the priorities and perspectives of your audience. These tips will help you enhance the power of your presentation.

  1. Do not wait until the end of the presentation to discuss what you want. Please don’t be vague about your request; instead, use the rest of your presentation to explain why it’s the best choice for your brand.
  2. Present what is currently being done – Describe precisely how your marketing is currently being done and what can be improved upon. Incorporate content marketing in areas where you feel it is most beneficial.
  3. Present the benefits of content marketing – We covered the benefits of content marketing above so that you could include them during this part of your presentation. Be careful not to repeat the benefits of content marketing. Instead, discuss how inbound marketing will uniquely benefit your brand. What specifically will your audience benefit from it?
  4. Do not just tell people what you believe; show them. For your content marketing strategy to be successful, you must use case studies and closely related reports.
  5. Outline your plan of attack – Now that you’ve got everyone’s attention, make your presentation. Develop a content marketing plan that will take your organization to the next level.
  6. Ask clearly and concisely for what you need. Do not forget to provide them with easy access to taking action right away. Make sure that the momentum of your presentation takes you as far as it can, so when you get the approval, get the ball rolling as soon as possible.

Content marketing has many benefits. You will be asked many questions. Be friendly and willing to discuss any concerns they may have.

Training/Workshop on content marketing

After you’ve gotten executive buy-in, what’s next?

We need all team members on board. Training sessions in a group setting with a workshop are most effective. When you stop everything and work on your challenges to improve your short- and long-term results, your workshops have absolute power.

The content marketing training is for anyone considered a content generator. This includes salespeople and managers. Content sourced from these teams can be beneficial for generating a wide range of excellent content that covers many levels, skillsets, tones, and viewpoints.

Making sales a part of your training is essential since there is often a considerable gap between your marketing and sales departments. It is also essential to include decision-makers (executives). As you guide them through the process step-by-step, they will be able to understand the benefits of your new strategy. The more proactive execs may even become your best thought-leading content creators.

Consider the value of having an engineer (for example), your CCO, and a salesperson contribute content to your blog during one month. In addition to attracting more readers and potential clients, the perspective of insiders on your blog can keep them engaged in the inbound marketing process.

Here are some things to consider when laying out your training:

It depends on how many departments are participating in your training, how many employees are in each department, and how long you can free up for training entire departments away from their regular schedule.

How many team members will you train?

Do training sessions need to be separated by department?

What is the length of your training session?

How many sessions (days) will you need to train?

Incorporate the following into your training:

You can get a good idea of how your training session(s) will be by answering the questions above. Let’s discuss the content.

Content marketing – what is it? –

To explain inbound marketing understandably for people who may not know what you’re talking about, you’ll have to explain the strategy in simple terms. Ensure a description of how Google works and where direct marketing is heading.

Advantages –

Once they know what it is, you’ll have to explain why it is important to them personally and to the company. Include everything I mentioned above in the benefits section, and explain how each benefit contributes to the overall goals of each department.

Don’t forget the less apparent departments you’re working with, either. Sales need to know how more high-quality leads can make their job easier.

Tell your software development company’s team of programmers that higher-quality leads mean the sales process will accept contracts more in line with their skill set, resulting in less frustration and a smoother development process.

Getting it Done –

Although content marketing is relatively straightforward, you’ll be teaching it to beginners. Discuss how to make content engaging and valuable to your target audience. I would like you to show examples of the content you would like to publish and encourage them to create with you. Them to create with you.

Creating content outlines with examples that can be distributed (digitally) to each training group member will provide them with resources for future content creation.

HubSpot has created an excellent resource for teaching inbound marketing. Please create your presentation by adapting this example or using it as a starting point. 

How to Measure Your Content Marketing’s Short-Term Success

Trying to display the immediate effects of a long-term marketing strategy can be challenging once you have received your buy-in. However, short-term metrics can provide some insight into the success of your content.

Establish a baseline –

Before implementing content marketing strategies, you should get a baseline of search engine traffic first (or for at least a few months). You’ll be glad to see the traffic numbers if there is a quick increase in traffic.

The social sphere –

Your content’s engagement with your target market can be determined by the number of likes and shares you receive on Facebook. Watch for an increase in the number of followers and mentions your brand receives on social media. When reported back to the executives, they will also show increased engagement.

Links to other websites

Although your search traffic may not increase right away, your backlinks may, and backlinks are an excellent way to prove that your content marketing was successful. When others refer to your content via links, you gain exposure to their audiences and provide evidence of your industry influence.

Conversions and leads –

As you promote your valuable content, you may also see increased leads and conversions. These metrics are probably the most useful to your executives, believe it or not. Even though you understand the long-term benefits of content marketing, your clients will still look for short-term benefits. Document any boost in traffic and sales you receive by documenting your baseline!

Final Thoughts

The content marketing buy-in you’re looking for is within your grasp. Learn from today’s class and prepare for the presentation that will transform your marketing strategy.

Prepare yourself and approach this task confidently, as you have what it takes to get your company on board. The inbound arena will be yours in no time.

The Importance of a Powerful Content Marketing Strategy

The Importance of a Powerful Content Marketing Strategy

Contact us HERE

You deserve to be ranking on the 1st page! How many times have you had an email like this?

You deserve to be ranking on the 1st page! How many times have you had an email like this?

I get clients contacting me on a regular basis after receiving emails with a subject line like the above

I received one today and it made me really laugh.

Here is an excerpt below

Hello,

I was going through your website www.cagedfish.co.uk I must say it’s neatly done and designed. However, I see that it’s not ranking well on Google as it should have been for its keywords.

I was wondering if you would like that, I mean if you like your keywords to be ranked on the 1st page so you can have- Increased searches + More Clients + More Sales/Business.

We are a completely digital company working with the right SEO practices in place and as per Google guidelines. We will promote your website on a global platform and will bring you the desired result.

Our services are much affordable than what they might be in-house. I’d be happy to send you our package and pricing if you’d like to assess our work.

Thanks & Regards,

Simon Harrison – SEO Manager

Obviously never looked at our site! LOL

For example, for my main keyphrases

Number one positions 17
Top 3 positions 25
Top 10 Positions 14

Incredible eh?

So if you want help to achieve something similar, give us a shout

SEO Leicester

SEO Leicester

SEO Leicester

Contact us HERE

Email marketing what is it

Email marketing what is it

We should begin by describing email marketing before providing our best tips for best practices.
Engaging current and potential customers with email marketing is essential.

The goal is to turn potential customers into paying customers by sending them emails. If you want, you can email your valuable content about your services or products, sales, discounts, or even schedule a one-on-one phone consultation with a prospective client.

You go from acquiring leads to converting them into customers with email marketing. Sales personnel support the entire process.
You will use email marketing much more effectively to generate leads and customers if you follow these email marketing best practices.

There’s more to email marketing than that.

It would help if you remained in touch with a lead even after becoming a customer. Continue sending emails!
In addition to building loyalty and trust, you can also use email marketing with current customers to keep the business top of mind. Your customers or clients will become evangelists if you consistently provide them with valuable information they can use.

Is email marketing really what it appears to be?
Leads can be converted into customers with email marketing, and customers can become loyal brand evangelists.
I hope now you understand what email marketing is and why it is essential. Next, we’ll discuss how to do it RIGHT!

Email marketing what is it

Email marketing what is it

Contact us HERE

Why Should You Use Mobile Marketing?

Why Should You Use Mobile Marketing?

A fundamental question needs to be answered before we can proceed. How does mobile marketing work?
Marketing using mobile devices, including smartphones and tablets, promotes a brand via handheld or otherwise untethered devices. A brand or company can reach its target audience directly with mobile marketing. Additionally, it’s usually just one channel in a multi-channel campaign.

The term “mobile marketing” may seem simple on the surface. However, marketing on the go can be challenging for several reasons. Let’s explore some of them.
Fundamental Concepts

Before developing your strategy, you should familiarize yourself with a few concepts that can help you make the most of your mobile marketing efforts.

Rapidity

Speed is perhaps the most important concept. On a mobile phone, everything happens quickly. When on a bathroom run, a quick check of social media, a last-minute discount search at a retail store…you get the picture.
In their mobile marketing strategies, mobile marketers must keep the speed at the forefront. You’ll have less time to deliver your marketing message, which brings us to our next idea.

Simplify

The key to effective mobile marketing is simplicity. Knowing what your marketing is trying to say takes precious little time. Be direct and send your need-to-know message to your mobile audience instead of trying to be clever or creative.

Benefits

This post may seem to portray mobile users as lazy, but that couldn’t be further from the truth. Mobile users have so many other things to do, so speed, simplicity, and convenience are critical components to a successful mobile marketing strategy.
While at work, they may only use their phones during short periods of downtime, or they may check their iPads between commercials while watching TV with their special someone. A simple request is more likely to be fulfilled than one that isn’t.
In the case of Facebook’s Lead Ads, this concept is perfectly illustrated. Advertisers can run opt-in ads that are prepopulated with Facebook user information. Thus, if a user is interested in the offer in the ad, they can opt-in in 2 clicks rather than spending valuable time inputting their information.

Mobile marketing types that are common

Different people have different images of mobile marketing, mainly because so many other marketing tactics fall under this broad category. It’s important to remember that mobile marketing often resembles traditional digital marketing but is modified to reach mobile users.

SMS (Short Message Service)

SMS is a mobile marketing tactic that is increasingly popular today. As the ads appear directly on the user’s phone screen, the user can opt in or out of the company’s marketing campaign.
The message may include a link that directs the user to a page with more information or a direct link to make a purchase.

Using Social Media for Messaging

Even though several social media platforms have built-in messaging services, Facebook is where you should be spending most of your time. China’s WeChat is trying to gain access to Facebook’s global users, but we still think you should concentrate your mobile marketing efforts on the largest social network in the world.
As of this writing, ads aren’t fully integrated into Messenger, but Facebook has created ways for you to connect with customers via the messaging app. With them, you can send out special offers and coupons to your customers and prospects to help you close more deals by offering that personal touch that makes all the difference when communicating with today’s buyers.

Content and ads on video

In addition to Facebook ads, videos are another essential strategy in mobile marketing since more handheld devices are used to watch videos than anything else Facebook offers. As part of the automatic playback of Facebook videos, Facebook recently added ads.
We have advertised via videos for a long time, but this functionality now plays with sound after a user clicks on a video. Intermittent ads play until the video is closed. While the kinks are still being worked out, this mobile marketing trend is one to keep an eye on and take advantage of early on.
YouTube is growing at an astounding rate, and more people are watching on mobile devices than ever before. Innovative brands are already creating content around quick tutorials, product reviews, and last-minute decision-making touchpoints to reach their buyers whenever they need guidance.
Video advertisements are also being shown on different platforms, such as when users play games (apps) on their devices or click links to read articles online. These ads may be cheaper for advertisers, but platforms like Facebook, which have highly targeted audiences, are more effective in most mobile marketing situations.

Monitoring Mobile Marketing Trends

We tend to associate “mobile marketing” with smartphones and tablets when we hear the word. Mobile devices, however, are becoming an increasingly significant part of our lives with each passing year.
Today, virtual reality devices are a popular household item for tech enthusiasts, where they were only discussed in science fiction circles. In addition, one in six consumers owns wearable technology.
Indeed, advertisers will see new opportunities to reach consumers with the evolution of the smart home.
A smart mobile marketer is always on the lookout for upcoming mobile marketing trends. Technology offers new ways to communicate with an audience on the move, and home devices are multiplying at an astounding rate.
While you craft your mobile marketing strategy, ask yourself this as you focus on smartphones and tablets.
Two years from now, what will mobile marketing look like?
New products are being introduced every day to the mobile market, one of the most rapidly evolving markets. In addition to forming a mobile marketing strategy that works right now, it’s essential to keep your eyes open for new trends in mobile marketing in the future. Since these trends present opportunities for differentiation, you can use them to set your brand apart from the competition.

Marketing Trends for Mobile Devices – Here and Now

Although mobile marketing is mainly done through the channels listed in previous sections, recent technological advancements have opened up several new and exciting ways for marketers to take advantage of the features available on most mobile devices.

Messaging over GPS

Mobile devices, which have GPS devices built into them, allow advertisers to send highly targeted messages to audiences when they enter a specific geographic area. In REI’s case, they could reach out to their contacts with special outdoors-themed promotions whenever they come within one mile of their store with this messaging.

Service based on location

Similarly to GPS Messaging, LBS or location-based services allow advertisers to determine where a person is located. As a result, they would see or hear relevant local ads as the advertising platform uses their location.
Most coupon apps, for example, use LBS to determine user location and provide coupons for the best deals near them. As this technology becomes more widespread, local advertisers will see many more applications.

Barcodes with 2D data

Mobile marketing tactics are now available to brick-and-mortar businesses more than ever. 2D barcodes scan horizontally and vertically to provide shoppers with a wealth of data.
Using two-dimensional barcodes, a boutique fashion retailer might link shoppers to product reviews, information about the designer, and information about how the retailer supports community development projects in their area.

Reality Augmented

The success of games like Pokemon Go cannot be overlooked while augmented reality or AR applications vary. AR offers advertisers a new way of engaging their audiences and reaching them more creatively.
There will be a blurring between marketing platforms and customer technologies as advertisers engage their audiences in new ways.

Why Should You Use Mobile Marketing

Why Should You Use Mobile Marketing?

Contact us HERE

Digital Marketing Strategy Tips Part 2

Digital Marketing Strategy Tips Part 2

26 Tactics are great,

But a robust strategy will help you achieve extreme success in digital marketing. Facebook is a perfect starting point for strategic planning since it is a dynamic and authoritative marketing tool.–Create an effective strategy

27 – Do not overlap audiences

It’s so common for marketers to waste money on two (or more) ad sets competing with each other for an audience’s attention. Any company should avoid audience overlap at all costs. You can avoid spending more and receiving less when you make a few simple changes to your existing ad strategy.

28 – Your reporting shouldn’t be misconstrued

We can track the results of our advertising on Facebook (and other online platforms) very accurately. Knowing how to track conversions effectively and avoiding incorrect data interpretation is the key. You will make poor marketing decisions if you misread your reporting.

29 – Make your ads more appealing with graphics

Digital advertising can be super effective… as long as you know how to create the right ad images. Ads on social media will not be as successful without compelling visuals.

30 – Create better landing pages for your ads

Despite spending countless hours and dollars promoting content or creating ads that drive traffic, many companies send visitors to tedious, confusing, or otherwise disengaging landing pages. Learn how to create engaging landing pages that buyers will love being directed to after clicking on your great ad so you don’t fall into this trap.

31 – Moving ABOVE and BEYOND Ad Manager

It is pretty easy to get used to Facebook Ads Manager’s ease of use. The best way to manage and create ads is to explore the most effective way to do it, the Power Editor, and move beyond the security blanket it provides.
Facebook’s Power Editor manages ad campaigns. It’s a powerful tool for managing and creating ads, as the name suggests.

32 -Get the Skills You Need to Scale Like a Pro

Before putting a lot of money into a campaign, you should understand its behaviour. Facebook ad scaling is an essential skill to maximize the return on your ad spend.
Making small changes incrementally is the key. Find out what questions you should ask yourself throughout the scaling process.

33 -Track Abandoned Carts

It would help if you did not look at abandoned carts as a flaw in your product but rather valuable insight that can help you understand your shopper. By filling their cart, your buyer has shown you the exact items they are interested in.
So now what? It’s time to use Facebook retargeting to reel them back in.

34 – Recognize your success threshold

Even though you may conduct a successful and widespread advertising campaign, that does not mean that you should. Fast business growth is a dream of every company, but if they aren’t prepared for an influx of new business, it can be detrimental to their long-term health.
Successful demand generation can cause massive rapid growth problems. It would help if you learned how to handle this problem and deliver what you promise.

35 – Keep your customers happy by using social media

Disappointed customers use social media platforms to air their complaints. It is not helpful for potential buyers to find hundreds of angry tweets and posts about your company when they search for it on Twitter or Facebook. Your reputation can be ruined if a customer complains of social media about your brand.
We can help you manage the business benefits of providing excellent customer service in social media and work through the operational challenges by creating or refining a digital servicing strategy or simply training your social media customer service teams.

36 – Engage Your Company

By taking advantage of inbound marketing, companies can increase their visibility (and brand perception), promote customer interaction, generate higher quality leads, and cut their marketing costs significantly. But why are you resisting inbound marketing?

37 – Create an Inbound Marketing Funnel from Start to Finish

It takes a lot more than the minimum amount of effort to be successful with inbound. To maximize your inbound marketing efforts, you need to create a multichannel, nonlinear path to conversion.
A generic buyer’s journey does not equate to a full-funnel because it represents a complete conversion path. There are numerous paths for prospects to follow, all of which lead to conversion.

38 – Plan your blogging strategy

Blogging is a valuable tool for generating leads, spreading brand awareness, and establishing relationships with customers. A website without a strategy is just a bunch of words on a screen that most people will never see- especially those you need to reach out to.
When done correctly, blogging has the potential to generate massive amounts of traffic to your website.

39 – Blog Post SEO Fundamentals Eat, Breathe, and Sleep

It is no secret that SEO can be a pain for marketers. But don’t worry! When you think you’ve figured out Google’s latest algorithm, they change it again.

40 – Be an educator at all times

Inbound marketing is most successful when you provide educational resources, especially in the awareness stage, to offer value to your buyers so they’ll eventually become customers. Your sales and marketing teams, as well as potential leads, deserve relevant content from you.

41 – Develop a clear marketing message

Many marketers underestimate the importance of developing a clearly defined marketing message. Communicating with your consumers on a personal level is the key to reaching them effectively.
Effective marketing messages are an art form that will help you reach your audience.

42 – Create more content in less time

When you don’t have a large staff of copywriters, it can feel daunting to create content. If you asked a non-writer to write 3,000 words or an entire ebook, they would probably start sweating immediately.
Would you be surprised to learn that your non-writing staff members can contribute content without typing a word? You probably would be. They are among your best resources for creating content. Despite their aversion to writing, let them impart wisdom on their role within your organization.

43 – Understand the ranking process

The search engine evaluates your content based on various ranking factors, which in turn determine where your content should appear in search results. It would help if you first grasped how Google keyword rankings work before implementing a successful SEO strategy.

44: Learn Your Content

You can also use this information to show the executives your results and get their buy-in by calculating your content marketing CAC accurately.

45 – Doing B2B content right

Every day, a good amount of content is created, but most of it does not gain traction. The reality is that 55% of B2B marketers don’t know how to implement a content marketing strategy successfully.

Sales Tips

46 – Get a consultation

Consultants offer prospects no obligation value upfront. Our approach has changed from a traditional sales pitch to a collaborative process where we consult with potential clients to determine if we are a good fit.

47 – Incorporate highly effective content/collateral into your sales process

A company’s marketing collateral has long been critical to gaining prospective customers’ trust, understanding, and knowledge about the brand. Our marketing and sales teams work together to deliver value to our audience, earn the trust of our prospective clients, and convert those who are a good match for partnership into mutually beneficial client engagements.
With a holistic approach to your marketing and sales efforts, you can achieve the same streamlined results.

48 – Know When to Use Inbound or Outbound Communications

Marketing campaigns and sales initiatives improve conversions when both inbound and outbound sales are being utilized.

49 Inbound Marketing Optimizes Your Outbound Approach

Integrating inbound and outbound sales efforts is essential to achieving optimal results, as explained in tip #48. Your company may benefit from incorporating inbound marketing techniques into your outbound sales strategy.

50 – Establish a Highly Effective Sales Process

Get rid of the traditional “sales pitch”! You should document your sales process so that your team has a common understanding of the progress and status of each opportunity.

51-Use Social Selling (EVEN for B2C)

Social selling emphasizes one-on-one interactions between salespeople and prospects (rather than broadcasting your sales message) to distinguish it from social media marketing. Despite its immense success in B2B sales, social sales offer plenty of opportunities for B2C salespeople, too.

52 – Know When to Go From MQL to SQL

Everyone involved in the buying and selling processes feels good about the relationship and the value of the transaction when they align.
You will be able to identify marketing qualified leads when they meet their qualification criteria. Get your sales and marketing teams on the same page to ensure the buyer’s journey is as seamless and seamless as possible.

 

Digital Marketing Strategy Tips Part 2

Digital Marketing Strategy Tips Part 2

Digital Marketing Strategy Tips Part 2

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Digital Marketing Strategy Tips Part 1

Digital Marketing Strategy Tips Part 1

  1. Be able to talk about what you know.

    You must know exactly what we’re talking about to fully comprehend how digital marketing optimization works.

  2. Develop an INTERESTING Digital Marketing Strategy

    You can’t achieve anything without a strategy when it comes to digital marketing. Your marketing efforts should relate to your plan and work together to create an effective marketing machine.
    Sadly, the concept of a “strategy” is just a combination of several tactics. Developing a fully functional inbound sales funnel that drives sales are the second digital marketing tip.

  3. Maintain the relevance of your digital marketing strategy

    When you develop an effective digital marketing strategy, you’re good to go. Well, not really. Your strategy should be a living document that is constantly updated as new information becomes available.
    The third tip we have for digital marketing is to make sure your strategy is always relevant to achieve optimal results.

  4. Assess business performance regularly

    You can’t measure the success of your marketing by just implementing a strategy. To determine how your marketing program is impacting your company, be sure to assess your business performance regularly and truly understand where your business is heading.

  5. Nurture your leads throughout the buyer’s journey

    You will have to reach your customers earlier in the buying cycle than most companies do if you want to develop a highly effective marketing machine. This will allow you to nurture them toward conversion rather than lose them to sales copy and too intrusive advertisements.
    The fifth and final digital marketing tip is to understand your unique buyer’s journey and approach customers throughout it.

  6. Results are the focus of your efforts.

    If you don’t generate results that meet the long-term goals of your company, then nothing you do matters, which is why we suggest focusing on results above all other metrics.

  7. Get results as soon as possible.

    To get the most bang for your marketing buck, look for quick wins. You can likely make a few tweaks to your marketing program to deliver a positive impact quickly

  8. Use data to make decisions

    It’s too familiar for marketers to follow the rules because they “know” that what they’re doing is the right thing. It’s time for a change if you don’t see positive results.

  9. Ensure your marketing program is regularly audited

    Your team crafted a marketing machine that produced impressive results with little input from you, and then it all went bust. You can fail at marketing if you do not regularly audit marketing performance and identify areas of weakness in your marketing strategy.

  10. Monitor the RIGHT KPIs

    We should discuss the KPIs you are tracking while we’re discussing tracking your performance. You’re far less likely to achieve your goals and the success of your organization if you don’t follow the KPIs that are important to your goals.

  11. Make Your Brand Speak to Your Ideal Client

    Aesthetics are essential to selling a brand to buyers. The people who visit your website, blog, or social media accounts can learn a lot about your brand without ever reading a word of copy.
    It doesn’t matter how well your site looks or how stunning the visuals are if it doesn’t appeal to the audience you’re targeting. Develop a compelling aesthetic to gain your customers’ trust and long-term support by understanding the fundamental rules of branding design.

  12. Choose the Right Marketing Automation Platform

    Your digital marketing strategy must include marketing automation. Marketers should use marketing automation software to deliver highly personalized and precisely timed content to customers as they progress through the buyer’s journey.

  13. Make mobile a priority

    Mobile devices are increasingly used for consuming content. Mobile marketing should be an essential element of your marketing strategy-treating it as an extension of your desktop content!
    To build an effective mobile strategy for your business, you must understand the core concepts of mobile marketing. Your marketing strategy will be seriously compromised if you don’t do this, allowing your competition to steal potential buyers.

  14. Create a community

    Would you like to build your email list but are having trouble generating leads? The Challenge Technique is the best method to build a community of genuinely interested individuals in communicating with your company. As a result, they can engage with your brand more personal, intimate and build lasting relationships.

  15. Get Influencers You Can Trust

    Influencers are great at showing your message to their audience, but who’s to say that audience is interested in what you have to say? The challenge is to find an influencer that promotes your brand organically and in a relevant way without numbing their audience with product placement.
    Accordingly, influencer outreach is one of the fastest-growing forms of online customer acquisition, and when done correctly, it can be a very effective marketing strategy.

  16. Design a successful website based on the fundamentals

    A company’s website aims to educate potential clients, capture new visitors, and facilitate sales. Website designs must be optimized for success to convert visitors into marketing-qualified leads and, eventually, clients or customers.

  17. Regularly test the performance of landing pages.

    Inbound marketing isn’t tested enough, so you’re missing out on leads and conversions. What can you do to ensure your landing pages convert at the highest rate? Test them out and optimize them. Improve conversion rates with AB testing on landing pages.

  18. Eat, Sleep, and Breathe the Basics

    You can convert leads into customers and customers into loyal brand evangelists with email marketing. Creating successful email marketing campaigns is critical for any business, and it is still the best way to reach people interested in your business and your products.

  19. Set the Right Frequency for Your Campaigns

    Being able to send emails at just the right frequency is difficult. You don’t want to bombard your list with so many emails that you drive away subscribers, but you want to send often enough to keep them engaged in your content and nurture a relationship with your brand.
    It’s impossible to calculate exactly when to send emails with a formula.

  20. Aim to retain customers

    Retention marketing boosts profits, ROI, and efficiency when done correctly. A successful online marketing strategy relies on keeping customers on board (which is relatively easy in today’s digital landscape).
    Though the concept is simple, it’s something that an alarmingly small percentage of businesses prioritize.

  21. Recover abandoned carts

    As an eCommerce business owner, nothing is more frustrating than when shoppers abandon their fully stocked carts. Would you believe me if I told you there’s a simple cart abandonment email system that you can set up to dramatically reduce abandoned carts and get your customers to complete their intended purchases?

  22. Choose the Right Platform

    You won’t reach the right audience if you don’t publish the right message on the right platform at the right time. Every message sent should be tailored for your target audience and posted on a platform that makes the most sense.
    Likewise, PPC advertising should be targeted. The most popular ad networks are Google AdWords and Facebook Ads-but which one is best? Find out what makes the two different and how you can use them to your advantage.

  23. Optimize engagement with an engagement tracker

    Achieving optimal results requires you to keep track of the engagement on your Facebook ads. Engaging your audience with a simple tool can streamline the management process, save you time, and keep your audience happy.

  24. Continually look for new ways to increase conversions

    We marketers need to be willing to learn and adapt to the constant changes in the digital landscape. We recommend evaluating your conversion rates on different platforms every few months.

  25. With advanced tactics, push beyond your comfort zone.

    Most marketers have a basic understanding of the platforms they should be using and the generic skills they need to succeed. You need to learn advanced tactics that will help you compete at a higher level of advertising and achieve success.

Digital Marketing Strategy Tips Part 1

Digital Marketing Strategy Tips Part 1

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INFLUENCERS WHAT ARE THEY?

INFLUENCERS WHAT ARE THEY?

Influencers are one of the best ways to promote a product, service, or brand nowadays. Where can you find the perfect influencer? How can you be sure that they can market your product or service effectively?

A buyer influencer is someone who can influence other people’s purchasing decisions. Imagine a shopping channel that promotes products. It doesn’t matter the consequences, and the presenter will try to convince viewers to buy them.
Nonetheless, social media influencers are some of the most powerful. People with millions of followers are often considered social media influencers. Their followers feel connected to them due to the substantial relationship they have built with them. Such a relationship fosters trust, and influencer marketing is successful because of it.

Great guide from Neil Patel

Think about promoting makeup, for example. Intellifluence can connect you with a cosmetics influencer to market your makeup. Since they are beauty influencers, their followers are already interested in the product they are promoting.
Moreover, unlike a shopping channel, the influencer can show their followers how good the makeup is, how easy it is to apply it, and how long it lasts, thus encouraging their followers to buy it.

INFLUENCERS WHAT ARE THEY?

INFLUENCERS – WHAT ARE THEY?

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Here are ten reasons why you need a website for your Midlands-based business

Here are ten reasons why you need a website for your Midlands-based business

Your small business needs a website design unless you’re not interested in growing your company, expanding, and reaching new customers.
You can have an e-commerce store for your small business now, and it’s one of the best ways to advertise for free.
You shouldn’t just create a website for your small Leicestershire business to sell your products and showcase your services – you should also provide valuable information to the prospect.
Are you unsure of how having a website can help you stand out and grow your business?
The following are ten reasons why every business needs a website:

  1. Your customers expect it
    There is no question this is an essential item on the list, as everyone knows they search for businesses online when looking for a service. Approximately 9 out of 10 consumers expect to search online for businesses.
    Without a website and an online profile, a company may not be trusted by customers and may go elsewhere.
  2. It proves your authenticity.
    Most customers claim that online reviews influence their buying decisions, but you can also ease their minds about trusting you by showing them photos of the business online.
    You can impress buyers by including customer testimonials on your website since potential customers and buyers are already looking for you online.
  3. Everything is within your control.
    Though you cannot control what others say on social media, you can influence public perception by telling your own story via your business website.
    By having a company blog, business owners can bring their message, mission, and personality directly to their target audience faster than printing ads and mailing mailers.
    You can also make sharing your content easier by including social icons linking to Facebook, Twitter, Instagram, and other platforms.
  4. Make an excellent first impression, or you will lose business to your competition.
    You might not have a lot of money when you first start with your small business, but your website should not be one of those places where you cut corners and use free website building platforms.
    It is possible to convert visitors into customers with the help of a good looking website.
  5. Technical skills aren’t necessary.
    WordPress is the best platform for creating websites. 60% of all websites are built on this platform! It is because WordPress is easy to handle and easy to make a professional site that Google loves!
  6. You can find the websites of your competitors.
    Most customers begin their buying journey with an online search, whether through a recommendation from a previous customer or social media. The competition will get their attention! If they cannot find you online, what are they likely to do next?
    People do not consult phone books or call phone directories any more; helping customers find you online should be as simple as possible.
    According to a recent report, consumers start researching as soon as they have an idea of what they want and need, and 72 per cent of them turn to the Internet for educational materials, reviews, and testimonials.
    You’re giving shoppers a reason to go to another business if you’re not staying competitive with them.
  7. Remove the ‘Closed’ sign from your business.
    Some people like to shop at 3 a.m. although no one wants to work at that time. With an e-commerce store or business website, you can sell products whenever you want – you aren’t tied to 9 a.m. -5 p.m., nor are you tied to a single location; you can sell anywhere in the world!
    If you factor in additional customers who aren’t restricted by geography, an online store can boost sales significantly. In addition to supporting marketing campaigns, customer service, client relationship building, brand recognition, and nearly every other aspect of your revenue stream, your online presence is crucial.
    The combination of your website and marketing tools, such as email marketing, can help you reach new customers and build a loyal customer base.
  8. Google will list you in the search results.
    Eighty-one per cent of consumers do research online before making a purchase. In other words, they search for a company name and one or more keywords, like “Italian restaurant” or “company name Italian Restaurant Leicester”, if they know what they want.
    Your business can’t appear on the search engine results page (SERP) if you don’t have a website. You can optimize your site for search engines so that it appears higher in Google’s search results, increasing your chances of getting more visibility with potential customers.
    You can optimize your site for search engine optimization (SEO) by customizing the long-tail keywords, meta descriptions, and titles. I know some of this may seem like you don’t see this information, but it’s simple, and a quick search engine training day can help you.
  9. Provide your employees with a resource centre.
    Your business website can benefit your employees as well as your customers.
    By creating a unique login for your employees, you can provide them with a profile that allows them to access forms, book holidays, see staff rotas, and much more.
  10. Let people know what you are offering.
    Not only can you display your products with beautiful images, but you can also provide downloadable PDF instructions or short video tutorials to reassure hesitant customers.
    Are you having trouble setting up a website for your business?
    Contact us now to get started on making all of these happen for your small Leicestershire business!
Here are ten reasons why you need a website for your Midlands-based business

Here are ten reasons why you need a website for your Midlands-based business

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Setting Up UK Specific Postcode-Dependant Shipping in Woocommerce

Setting Up UK Specific Postcode-Dependant Shipping in Woocommerce

Here is a quick article on setting up shipping zones, this causes a lot of confusion and can be daunting, I hope this helps

Shipping Zones were introduced along with Woocommerce version 2.6.1. Shipping costs could now be controlled more easily. Thanks to the removal of woocommerce’s old shipping system, which was really horrible, the old system is now being retired.
Until this latest update, people had to use plugins to control shipping costs to different regions, particularly in the UK. It costs more to ship to the Highlands Islands or the Channel Islands than to the mainland.
Brick Vintage Interiors sells retro furniture, and we recently completed a project for them. This is often a vast project with varying dimensions. A significant issue with their old website was that a customer had to call up and determine how much delivery would cost. This resulted in a lot of unnecessary phone calls.
Because delivery to Birmingham is different from delivery to Southampton, implementing a delivery charge for different zones in the UK would not work, so we set about creating shipping zones for each postcode in the UK.
For those who may not understand my instructions, here’s the official Woocommerce guide:
https://docs.woothemes.com/document/setting-up-shipping-zones/
You can add shipping zones by going to WooCommerce > Settings > Shipping.
Zones – I have used the town postcode
Click on the Limit to Specified Postcodes link and type in the region, the United Kingdom, to open an additional input box.
You need to list all the postcodes from this zone or town in this case, one per line, and each one should end in *, so the first letter is always followed by *.
You can download the UK postcodes HERE in a format that can be copied and pasted, and they already have the * at the end of each line.
Steps 1-4 must be repeated for each postcode.
When I first set it up, Leicester customers were getting charged Liverpool delivery charges, which caught a lot of people out and took me a while to figure out. Because Liverpool’s postcode starts with just one letter L*, in the Woocommerce system, it gets confusing with all the postcodes that begin with L, so for every single letter postcode, you must enter the entire postcode for that area.
Download the list of postcodes for all of the UK postcode ‘zones’ by clicking here
You should have something like this if you have set up independent delivery zones for each postcode. As you can see, their postcode is set up; then, for each postcode, you can choose your shipping cost with a flat rate and also include Free Shipping and Local Pickup.
Setup of Zone-Specific Shipping Costs & Free Shipping
If my explanation doesn’t make sense, please refer to the official documents: https://docs.woothemes.com/document/flat-rate-shipping/ and https://docs.woothemes.com/document/free-shipping/
You can set different prices for different zones if there are choices (such as standard/next day), and if you’re offering free shipping, choose Free Shipping when you reach step 2.
You can add a new shipping method by clicking into each zone (Postcode Town) in WooCommerce > Settings > Shipping
. You can choose between Flat Rate Shipping, Free Shipping, and Local Pickup.
Selecting a flat rate will bring you to that page.
You can change the title (if you want) on the checkout page.
If you do not add the tax to your shipping costs, you should change the ‘Taxable’ field
to include it and save the changes.
Repeat steps 1-6 for all the Shipping Zones and Shipping Methods you wish to add

Here are some extra help resources
Please feel free to contact us if you need help setting up Woocommerce. We are website designers in Leicester. Alternatively, we can estimate the cost of setting it up for you if you’d like.

Setting Up UK Specific Postcode-Dependant Shipping in Woocommerce

Setting Up UK Specific Postcode-Dependant Shipping in Woocommerce

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How to design and create 5 types of websites

How to design and create 5 types of websites

Web design differs according to the type of website.
You can sell products or services on eCommerce sites. Companies create websites to establish their brand and showcase their talents. Portfolio sites are used by designers and artists to show off their work. Companies and individuals use blogs to communicate with their audiences. Your personal website is a great way to market yourself to potential employers.
In this article, we explore five popular types of websites and best practices for designing them and helpful templates.
Ecommerce websites
Shoppers can purchase products or services online through eCommerce websites. eCommerce sites like Amazon, Bookshop, and others sell products through an online store. Websites like these allow you to add items to your cart, pay with a credit card, pay via a payment service like PayPal, or check out through an eCommerce platform like Woocommerce.
Ecommerce website design
Website design requires different elements for different types. A shopping cart component is necessary when building an eCommerce site that enables users to add and remove products, set pricing, and offer discounts. You will need a payment gateway so your users can make purchases.
It’s important to consider how your visitors will interact with your eCommerce website when designing it. Build discounts and promotions into your site from day one since you’re likely to need them in the future.
The easiest way to find what potential customers want is by making it easy for them to click. Shoppers can filter products by categories in your eCommerce store to streamline their shopping experience. You should consider including robust search functionality.
Don’t forget to take pictures of your products. A great photo can make or break your eCommerce site, which relies on great photography for many different kinds of websites. Display your current deals as high up as possible on your homepage to ensure trust in your brand.

Personal websites
An individual may have a personal website to voice their opinion, establish a brand, or help with job prospects.
Websites for individuals tend to be pretty straightforward, with images and a lot of text. A personal website is typically shared with friends, family, and colleagues manually, so it does not need a lead generation tool or SEO. As a professional, you definitely should optimize the content of your own website to appear in search engines if you plan to use it to promote yourself.
Personal website design
Depending on the purpose of your personal website, the design elements will vary considerably. Would you like to share the site with your friends and family for fun, or is it intended to create a brand? To create a recognizable personal brand, you’ll need a recognizable look and feel.
Determine whether you plan to sell services through your site or use it as a hub for your online presence. Depending on the service package you choose, you’d have to set up landing pages. The latter can be handled by simply adding your contact information and encouraging potential clients to contact you.
Adding a personal blog to your website would be an excellent addition to either a business or a personal website. By updating your site regularly, you can share your thoughts about your area of expertise or share your life through blogging.
Portfolio websites
The purpose of this type of site is to showcase your professional work to attract potential clients, similar to the definition of a personal website.

Creative professionals like designers, writers, videographers, and artists use portfolio websites to canvas for their work. It is through these types of websites that freelancers showcase their skills and services.
Portfolio website design
A portfolio website typically has a few features that set it apart. You can use portfolio animations, slideshows, or galleries to display your work. You can also embed videos according to how you want to show your work.
Please don’t feel obligated to display every project you’ve worked on. Make it easy for your audience to find what they need by selecting the best projects and dividing them into categories. Be sure to highlight the stories behind each project. Furthermore, you can include details about the tools of your trade you’re familiar with, such as a specific website builder or software.
It’s a good idea to double-check with your past clients before displaying their projects on your website – not all clients will be comfortable with their proprietary designs being shown. As an alternative, you can also limit access to specific project web pages by password protecting them and asking serious clients to contact you for the password.
As part of your outreach effort, ask your previous customers about their experience with your services. It is a great idea to include client testimonials on your portfolio site to let your satisfied customers speak for you.

Small business websites
A small business website serves as an online presence to discover the company, its employees, products, and services. The purpose of a small business website is to provide customers with information that can be accessed directly. Accountants, service providers (plumbers, HVAC, etc. ), restaurants, and law offices are examples of local businesses.

Small business website design
You can convert visitors into customers with the help of your small business website. Both your design and your tone of voice should reflect the branding of your business. Local bars may have a site that shows photos of their establishments and uses dark colours to give off a smoky vibe. You’re probably going to have a bright, colourful design if you’re in the pet grooming business.
Whatever type of business you run, your website should include your logo, your preferred design elements, and an easy navigation system so users can easily find the pages on your website.
To drive traffic to your small business website, your site must also have SEO-friendly features. A page about your company should always be included on the site so that visitors can learn more about you. So that potential customers can contact you quickly, make sure your contact information is readily available.

Blog websites

A blog can be a platform for individuals to voice their opinions or for companies to offer their customers valuable content. It consists of articles, videos, and photos updated regularly to inform, entertain, and educate your audience. The main focus of these websites is on the blog itself – with regularly updated content at the centre of the site – or they can be integrated into a more extensive website.
Blog website design
The organization of a blog is an essential component of any blog, regardless of its size or shape. The navigation on your blog pages (like sidebars) needs to make it easy for readers to find items of interest. You should also include expert content and relevant opinions.
It is common for blogs to skip the large image slider at the top and go straight to the content. To highlight a category or new piece of content, use visual elements (icons, photos, artistic design). Create a CTA and newsletter sign-up area to grab visitors’ email addresses if you want to expand your audience. By doing so, you can keep your readers engaged with exclusive newsletter content, and you can let them know about your newly published blog posts.

How to design and create 5 types of websites

How to design and create 5 types of websites

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Tips to Make Sure Your business Does not Fail by Continually Giving 100 percent

Tips to Make Sure Your business Does not Fail by Continually Giving 100 percent

If you love what you do, you should:
It will be very tempting to throw in the towel during difficult times if you don’t have your heart in it.
Doing something you love will give you more motivation to persevere. You’ll have to work way more than 40 hours per week (keep your weekends open!) for a business startup, so be ready to do it around the clock!

Put your faith in yourself:
Being uncertain can be crippling. Your self-confidence is essential. If you know you’re putting everything into making your business a success, you’ll find that your self-confidence will naturally follow.

Take criticism as a learning opportunity:
It can be very useful to receive thoughtful criticism. There are always opportunities to improve any aspect of your business.

Continue to learn:
Be careful not to become complacent, because there is always more to learn. You can always improve your business through learning. Even mistakes can lead to improvements. Although startups will make mistakes, entrepreneurs who learn from their mistakes will be among the successful 25 per cent.

Don’t serve yourself, serve your customers:
Businesses exist to serve their customers and not themselves. Make sure you keep the customers’ needs at the forefront of all your decisions, and you’ll build a service or product they’ll love.

Networking online
Social media can help you connect with potential partners, clients, and people who can help promote your products or services.

There are offline opportunities as well:
Attend conferences and networking events to find like-minded people. Face-to-face communication has a stronger connection than communication through a computer screen. To turn your meeting into a relationship, don’t forget to bring your business card.

Tips to Make Sure Your business Does not Fail by Continually Giving 100 percent

Tips to Make Sure Your business Does not Fail by Continually Giving 100 percente

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The Google dance

Welcome to one of the most annoying (and exciting) aspects of SEO, the Google Dance.

When Google is trying to determine what position to eventually place your new asset (website, webpage, etc.) on its index, it experiences a lot of volatility.

Simple as that.

Google Dance occurs when your page is starting to be noticed by Google and is given a chance to appear in SERPs (SERP = Search Engine Results Page).

Imagine Google approaching me and saying, “Show me your moves!”

As a practical matter, this means that your newly published page will be moved up overnight from a very low position in Google (maybe 100?) so that Google can see what users think.

Google considers social signals when determining where to rank a page, including whether or not users visit, spend time on, and enjoy the content of your page.

The way Google does this is to change the ranking of your page (without affecting other ranking factors) just to see what happens.

the Google Dance

The Google dance

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7 Things To Consider When Choosing Fonts

7 Things To Consider When Choosing Fonts

In every design project, choosing an appropriate typeface is an important step. It can take a few minutes to find the right font for a project or take days.
When searching for an appropriate typeface, consider these seven key factors:

Branding
Your brand should be reflected in the font you choose. Choose a font style that reflects the character of your brand.

Legibility
A clear and readable typeface is preferable to one that is unreadable. Your design will be ignored if people have to spend extra time to understand it.

If you have a large body of text, avoid using fancy fonts or uppercase text, as this strains the reader’s eyes. Decorative typefaces should only be used for titles and headlines.
To maintain readability in every size, you should select a typeface that works well in multiple sizes and weights (make sure the typeface you choose is legible on smaller screens!).
It is best to avoid fonts with curly scripts, such as Vivaldi- they are beautiful but challenging to read.

  • Serif vs Sans
    The first thing to decide when choosing a typeface for text is whether it is serif or sans serif?
    Several factors can influence your decision, but the length of your copy is one of the most critical factors. If you need to read the lengthy copy, serif typefaces are generally easier to read. The eye travels across a line more easily with serif fonts, especially if the lines are long.
    Taking into account your target audience is also essential. If you are learning to read, San is the best choice. People with vision impairments can also benefit from San.
    Moreover, it is a good idea to use “web-safe fonts” – fonts that are supported by all major web browsers by default. Here are some safe sans typefaces to get you started:
  • Arial
  • Tahoma
  • Verdana
  • Following are some serif typefaces that are safe to use:
  • Georgia
  • Lucida
  • Times New Roman

Font Family
‘Superfamilies’ are fonts with a choice of styles and weights that give designers greater creative freedom.
You need to know how big a font family needs to meet your project’s typographic requirements when choosing a font for your designs. For many projects, it’s sufficient to have two weights with italics, while others may require additional versions to create a visually appealing hierarchy.

Often, all you need in your designs is a single typeface. However, there are occasions when you should use more than one typeface (i.e. a body text and a title).
Here are a few tips for font pairing:

Limit the total number of fonts
In your design, don’t use more than 2–3 fonts. Play with different font sizes for each font that you think you need.

Avoid using too similar fonts.
It is the whole idea of using multiple fonts in a design that creates visual diversity. There is a strong correlation between fonts that are similar and fonts that clash. Therefore, it makes no sense to choose two identical fonts.

When selecting two fonts, use decisive contrast.
Use typefaces that have substantial differences in contrast when using multiple typefaces. However, do not confuse contrast with conflict. Use font combinations that create harmony.
It is a simple rule of thumb to find two fonts with something in common but are otherwise very different. Combining serif with sans serif is one that has stood the test of time.
When combining two very different fonts, it’s essential to establish a clear hierarchy between the two – one should be more prominent than the other. To achieve this, different typefaces are sized and weighted differently.

7 Things To Consider When Choosing Fonts

New designs often fail because of poor typography.

“Optimizing typography is optimizing readability, accessibility, usability overall graphic balance.”
(Oliver Reichenstein)

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The Best Way to Say Goodbye to Clients

The Best Way to Say Goodbye to Clients

So… you’ve determined that your client relationship isn’t salvageable. The problem persists despite your efforts to explain and negotiate the issue.

However, you don’t want your reputation tarnished with a bad client, so you want to end the engagement without offending colleagues or potential clients. Is there a way to say goodbye politely and amiably?

Please see the following step-by-step method I have found to be most effective.

Be humble and swallow your pride.

You may have to accept some responsibility for the breakdown if you want this to be a pleasant break. Whenever you deal with the Client, you should always remain calm and subjective.

If the Client hasn’t fulfilled their end of the bargain, it will be simpler for you. However, if the lines are a bit blurred, you might be required to fabricate a bit and take on more responsibility.

When it became evident that my capacity for providing website support was insufficient, I let a client go. Rather than tell them I thought they were unreasonable, I apologized for not having the resources to provide them with their needed support.

You must explain (in writing) why you no longer wish to work with this Client.

Communicate verbally if you’re still trying to save the relationship. If you are letting go of a Client, make sure that you document everything. You’ll have a paper trail so you can prove the case if things get messy or lawyers are involved.

However, politeness and friendliness are still fine. It would help if you avoided legalese; ensure that your message is transparent so that the Client cannot misunderstand your statement.

You should explain to the Client why you can’t continue working with them. It’s better to maintain your reputation than to bruise your ego by becoming argumentative or debasing.

What will happen next (in writing)

It will still be necessary to design, build, host, or support the Client’s website. As a result, remove yourself from the equation while giving them information to help them accomplish their goal.

The work you did for them will be destroyed, and the work belongs to whom. (Normally, if the Client has paid for it, they’re entitled to it upon the conclusion of your business, but that will depend on your contract.) Offer suggestions as to how they might be able to complete the project or find an alternative provider. Consider recommending other agencies or freelancers who could serve this Client better.

List how much money you owe them (if any) and from when it must be paid. Dear John, emails should not include an invoice. A polite and friendly email reminding me of the previous dissolution discourse will defer it for a day or two.

If you need the Client to perform another action, such as returning equipment or materials to you, specify this.

Best wishes for a successful future for our Client’s business or project. Embrace kindness.

Whenever They React, Be Polite, But Firm

There are three options available to the Client:

  • Insisting that things will change, they might plead with you to continue doing business with them. Attempting to salvage the relationship after you’ve already failed to do so will be fruitless.
  • Perhaps they’re angry and want to let you know how unreasonable you are in their eyes. That’s not the worst thing (if they pay you) since it means the relationship is ending. Allow them to vent, then move on.
  • Your honesty with them may make them feel relieved. You might be surprised to learn that this happens more frequently than you think. There may be tension between you and the Client if you’re not satisfied.

If someone insults you or your team, don’t react negatively. Stay firm if they try to change your mind. Restate what you’ve already said, and express your regret for any inconvenience, but not your decision.

Negative energy from the Client must be released.

A formal breakup with a problem client is a legal act. Purging any negative headspace from experience is also important. It is crucial that you avoid any bad juju that could affect the good fortune you have attained in your current position.

It would help if you didn’t take it personally or give it more weight than it deserves. Remember that your book of business and reputation is built mainly by your clientele and that every experience, whether good or bad, is a learning experience. You will be much better prepared if there are more instances of undesirable client experiences in the future.

Badmouthing a client afterwards is not okay.

In the past, I have warned other developers away from clients XYZ who skip out on payments due, posting a warning on social media. It may be appealing to broadcast how unreasonable the Client was once it’s behind you and you are no longer working with this Client. It is always better to hold your tongue (or click the keyboard button, whichever it may be) instead of responding.

Even if the Client publicly criticizes you, hurling mud back at them reflects far more poorly on you than it does on them. It makes you look unprofessional and petty. Keep the high road in mind at all times.

It is acceptable to speak up in one circumstance. The impulse to shield your colleague from discontent is natural if a troublesome client approaches them. As long as you share your experience in a private setting, it’s okay to share your experience.

We want to avoid getting caught in the same tangled web as my red flag clients. The WordPress developers I work with know who those clients are. I’ve warned them.

It’s Not Easy Letting Clients Go.

You may feel like you have failed when you have to let a client go. As a freelancer or agency owner, you don’t have to put up with unpleasant people.

Your focus and creative output will suffer if you spend your time protesting against a client who doesn’t remit payment on time for your work.

You will be incredibly relieved not to have any poor client relationships behind you when you look back through the rearview mirror. It will help you attract new clients and forge stronger relationships with them if you follow these tips.

The Best Way to Say Goodbye to Clients

When and How to Let a Difficult Client Go Guilt-free

The Best Way to Say Goodbye to Clients

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Need to say GOODBYE?

When and How to Let a Difficult Client Go Guilt free #7 The Client Adds Work Without Expecting Modifications to Time and Cost

The Client Adds Work Without Expecting Modifications to Time and Cost

Scope creep can be an actual trial on lots of web design and development projects.

There are times when you are to blame for this. The client cannot be blamed for thinking they are allowed to add more work to the project if you don’t agree to a clearly written project brief upfront. Therefore, your project briefs need to be amended to prevent this problem in the future. The relationship with the client may still be able to be maintained.

The creative process is human nature, so we can always expect revisions and additions from clients once the project is in operation. Often, the team will have ongoing discussions about their website redevelopment and will think of ways to incorporate these ideas.

You might be able to incorporate it based on the nature of the addition. However, if it requires a substantial amount of additional work or time, you must either:

  • I would be charging extra fees for it and delaying delivery.
  • You should include the costs for services such as these in your contract. For items outside the scope of the project, I charge an hourly rate in addition to a flat rate.
  • Add it to the list of post-launch enhancements.
  • When the project is complete and the site has been launched, revisit this list with the client and agree on what will be done, when, and for what price. A lot of the things you’ve listed won’t be urgent anymore, or may not even be wanted.

It may be time to end the project if the client refuses to cooperate with either of these suggestions and insists on pushing the boundaries of what was originally agreed upon.

On one of my projects, I spent a great deal of time customizing a third-party theme for a client. I and my team were given a clear project brief stating everything we would do during the project. A contract stipulated the total cost, as well as a rate per hour for any extra work. Nearly every day, new work was added to the project by the client. A member of my team was asked to do extra work without my permission, so I added those items to the post-launch list.

There was no way I could continue the project after informing the client that our contract was broken. My team and I were experiencing extreme stress. Despite not being compensated, it was incredibly beneficial to be able to move on from it.

From the perspective I now have, this project may have started with warning signs that I did not recognize at the beginning. Haggling was particularly important to the client 

The Client Adds Work Without Expecting Modifications to Time and Cost

When and How to Let a Difficult Client Go Guilt-free

The Client Adds Work Without Expecting Modifications to Time and Cost

Want to know more? Give us a call HERE

Need to say GOODBYE?

Business IT support leicester, the power of networking

Business IT support Leicester.

Here at Caged Fish, we believe the power of a business network is invaluable.

So in a series of blogs, I’d like to write about some of the companies that we work alongside and recommend

First up is Chris Cain at Kazzoo IT; I’ve worked with Chris for over 15 years now, and every client I recommended him to always thanks me for the introduction.

Below is a bit of text from Chris’s site explaining his services, and also check out his fabulous new site built by the team here at Caged Fish

Business IT support leicester

Business IT support leicester

Want to know more? Give us a call HERE

Business IT Support Leicester

kazzoo IT. Our company has been providing outstanding IT services and solutions to businesses in Leicester for many years. Our ability to support any existing IT solution in your company has made us highly sought after firms in the Leicester area and beyond.
Every firm and every client has its requirements and needs, and every firm has a different set of requirements and needs. For this reason, we have created our specialised IT support packages specifically for them. We don’t offer a universal approach to IT solutions, and we don’t believe such a thing exists; you can utilise our pay-as-you-go plan if you need less frequent support or guidance, or you can pay a continuing monthly fee and use our local expertise as much as you like, or even go for our full Premium Plus package for our most complete service.
It can be not easy to choose an IT company, and a great relationship can sometimes decide. We have an experienced, friendly customer service team in the Leicester area ready to help you. kazzoo IT’s goal is to be a trusted business partner for you for years to come by providing you with the highest quality service.

When and How to Let a Difficult Client Go Guilt free #6 The Client Won’t Take to Your Professional Advice

When and How to Let a Difficult Client Go

In this series of blogs, I’ll give tips on how to deal with a difficult client, or “Sack then”

The Client Won’t Take to Your Professional Advice.

Your clients know their own business and their customers inside out. You shouldn’t try to tell them about their own bread and butter, even if you don’t agree with all of their methods. However, when it comes to web design, online marketing, social media, development ― or whatever it is they’ve hired you for― this is your area of expertise. Which means you’re entitled to expect them to heed your advice on these topics.

You can’t expect clients to take every single suggestion you offer; sometimes, they will be attached to their own ideas or heavily influenced by outside sources. Or what you’ve proposed might not quite fit their brand or customer base.

If they consistently discount your advice on issues that are fundamental to your chosen profession, it can get very frustrating. Examples might include:

  • Clients who refuse to incorporate accessibility into their site despite your objections.
  • Clients who reject your site designs in favour of one they’ve knocked up themselves or had their kids do.
  • Clients who disregard your determination to make their site responsive, claiming that their visitors will all be on a desktop.
  • Clients who ignore your recommendations on usability because they have an ‘instinct’ for these things or ‘know better.
  • Clients who override your input on what platform to use for their site, based on research they’ve done in their spare time.

Remember that you can’t expect clients to align with your ideas all the time ― it’s their website, after all. However, if you find that a majority of clients are sidestepping your advice, you may need to reevaluate your own communication skills and improve your persuasive abilities.

Clients consistently refusing to accept your recommendations can be demoralizing and eat away at your confidence and vocational understanding. It can also lead to a finished product that you’re ashamed to have worked on.

Unfortunately, this has happened to me. In the early days of my agency, I had an unbending client with such stringent ideas (which I caved to) that the resultant website was something I wanted no association with. I removed my credit line in the footer.

The Client Won't Take to Your Professional Advice

When and How to Let a Difficult Client Go Guilt-free

The Client Won’t Take to Your Professional Advice.

Want to know more? Give us a call HERE

Need to say GOODBYE?

When and How to Let a Difficult Client Go Guilt free #5 The Client Treats Your Team Badly

When and How to Let a Difficult Client Go

In this series of blogs, I’ll give tips on how to deal with a difficult client, or “Sack then”

The Client Treats Your Team Badly

Sometimes you’ll get a client who treats you just fine but has little respect for your team. The Client issues unreasonable demands and edicts, putting undue stress and pressure on your team.

Your team is more critical to the long-term health of your business than any client, so it’s essential to nip this unacceptable behaviour in the bud. You don’t have to let the Client go immediately. Instead, try having a conversation stating your concerns and mention what you’d like the Client to do differently in the future. Note, it’s essential that you personally do this; do not delegate the task to any of your team members.

If the Client isn’t willing to adopt your suggestions, perhaps assigning different team members to the project will improve the dynamic (it could be a personality issue, after all). If these attempts don’t remove the strain, politely let the Client go.

The Client Treats Your Team Badly

When and How to Let a Difficult Client Go Guilt-free

The Client Treats Your Team Badly

Want to know more? Give us a call HERE

Need to say GOODBYE?

When and How to Let a Difficult Client Go Guilt free #4 The Client Refuses to Pay a Deposit at the Onset of a Project

When and How to Let a Difficult Client Go

In this series of blogs, I’ll give tips on how to deal with a difficult client, or “Sack then”

The Client Refuses to Pay a Deposit at the Onset of a Project

In an earlier post, I explained why deposits are essential to protect agencies and freelancers from clients whose businesses fold or who change their minds through a project. There were some contradictory views in the comments to that post, with some clients saying they would refuse to pay deposits. That’s certainly their prerogative.

But it’s also your prerogative to decide which clients to take on. If a client refuses to pay a deposit for the initial project you do with them, I recommend that you don’t take them on. It will be much easier than chasing payment later, not getting paid at all (if they bail on the project after you’ve started), or ending the relationship on a sour note (because your dedicated time and efforts went uncompensated).

The Client Refuses to Pay a Deposit at the Onset of a Project

When and How to Let a Difficult Client Go Guilt-free

The Client Refuses to Pay a Deposit at the Onset of a Project

Want to know more? Give us a call HERE

Need to say GOODBYE?

When and How to Let a Difficult Client Go Guilt free #3 The Client Repeatedly Tries to Haggle

When and How to Let a Difficult Client Go

In this series of blogs, I’ll give tips on how to deal with a difficult client, or “Sack then”

The Client Repeatedly Tries to Haggle

It’s normal for clients to want to negotiate rates when the relationship begins (although I tend to be wary of clients who engage in this tactic). If an established client tries to barter for lower rates on subsequent projects and it happens repeatedly, this sets off alarm bells.
Clients that do this are often strapped for cash and may struggle when payment is due. If you’re really unlucky, they go out of business during the course of the project, which puts you in a very difficult position.
Even if neither of these is the case, dickering erodes the trust between the Client and web designer/developer and isn’t healthy for a long term relationship. If this Client isn’t a very profitable one, I would politely let them go.

The Client Repeatedly Tries to Haggle

When and How to Let a Difficult Client Go Guilt-free

The Client Repeatedly Tries to Haggle

Want to know more? Give us a call HERE

Need to say GOODBYE?

When and How to Let a Difficult Client Go Guilt free #1

When and How to Let a Difficult Client Go

In this series of blogs, I’ll give tips on how to deal with a difficult client, or “Sack then”

The best feature of being a boss is the liberty to work with customers of your choice on projects that especially interest you.

No boss directs what you have to work on, and if you’re lucky enough, you don’t need to pursue work or take every project that comes your way.

Even if you’re a less well-established company owner and want every opportunity you can get, you’re destined at some point to meet a client who is a burden. They consume way too much of your time, rob you of your enthusiasm, irritate your team, and are slow or dismissive in sending remittances.
If this occurs, even if it implies you’ll take a monetary hit, getting out is usually the best choice. In the long run, managing clients who generate chaos is barely profitable, even if they pay you enough cash to make up for it (which is rather unusual).
So how do you understand when to let a client go? How do you go about it without blackening your name? In these posts, I’ll talk about the notable signs that it’s time to call time with a client and offer some ideas and methods you can use to end the relationship amicably. We’ll also share some lessons discovered that will hopefully help you evade making related blunders.
When Should You End the Relationship?
There are a few situations in which a client relationship grows too difficult to sustain, at which time your best chance is to part ways. Some of these are glaringly clear, while others are more indirect. Either way, it’s crucial to pick up on the signs early and then act quickly to your best benefit.
Let’s take a look at these.

The Customer Doesn’t Pay Unless You Pursue Them.

The most noticeable one. Most agencies aren’t running welfare – you need to be paid. It’s not unusual for clients to pay late on occasion due to a blunder in accounting, but if it’s occurring more often than not, and you or your team are losing valuable time pursuing payment, consider it time to renegotiate or end the association.

What you decide to do depends on the size of the Customer and the volume of work you’re doing for them. If you’re making a generous sum without having to do much (i.e., it’s mainly passive revenue), then enduring the relationship may be advantageous. If the Customer is valuable to you in other ways, it’s worth figuring out a system for guaranteeing they pay in a well-timed manner.

If you decide to stick with the Customer but want to get them to pay more punctually, amend your agreement to include penalties for late remittance. And then make sure they pay them! I’ve had many customers try to get away with paying the initial invoice amount after two or more reminder statements were issued, each with an interest charge attached.

Distinguish what the pressure intent is to get that Customer to pay what is owed. For instance: try reducing the time in their accounting period that you issue invoices or adding a stricter penalty for non-payment.

I have one Customer I built a microsite for some time ago, which I now host for them. They are invoiced for this cycle but never pay before the due time. In the first year, it took several months to get anything from them, and that was after my contact in the organization visited the accounting office. (Not an option since that contact left.) Now when we invoice, I respectfully but succinctly declare that if payment isn’t received, I’ll believe they no longer require their site to be hosted, and it will be shut down after the invoice due date. Sure enough, the money always arrives in our account overnight. 🙂

When and How to Let a Difficult Client Go

When and How to Let a Difficult Client Go Guilt free

Want to know more? Give us a call HERE

Need to say GOODBYE?

Day 30 SEO Conclusion

How to Increase Your Traffic With SEO in 30 Days

Day 30 Conclusion

Over the past 30 days, I’ve covered technical, on-page, content, and performance optimization tips to help you lay the foundation for more traffic. Now, you’re now on your way to becoming an SEO pro! But remember: SEO is a continuous process and not a one-time thing. Keep up the good work and continue maintaining and optimizing your page. You’ll see – the effort will pay off!

SEO Conclusion

Day 30 SEO Conclusion

Want to know more? Give us a call HERE

Day 29 Internationalize your website

How to Increase Your Traffic With SEO in 30 Days

Day 29 Internationalize your website

Is your website available in different languages or country versions?

Don’t forget to notify search engines. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs.

It would be best to use the hreflang-tag to mark the different language and country versions of multilingual websites. Implement this tag in the website’s <head> section and make sure you add a new tag for every language version.

International SEO tips:

Add a hreflang tag on every page if it has a copy in a different language.

Link each page on your website to all available language versions.

• Add the hreflang in your XML sitemap.

• Add a hreflang-tag in the <head> section of HTML documents to also refer to other PDFs in other languages

Googles take on localised pages

Internationalize your website

Day 29 Internationalize your website

Want to know more? Give us a call HERE

Day 28 Optimize your website for local search

How to Increase Your Traffic With SEO in 30 Days

Day 28 Optimize your website for local search

According to Forrester, mobile devices will affect more than $1.4 trillion in local sales by 2021, meaning it’s advantageous to optimize your website for the local search. The online visit is a basis for more customers and more sales.

Local search tips:

Make sure you optimize your website for mobile since users often search for local stores, restaurants, or service providers using smartphones.

• Always use the same business name, address, and telephone number (NAP) on your website. Use the same information for entries in business directories.

• Register your website on Google My Business. Make sure you also add images of both you and your business besides the NAP data.

• Make sure your content relates to your locality. Use the city or region in h1 headlines, titles, and meta descriptions.

• Use your service or business field as the main keyword and sensibly combine it with your region or city.

• Set the keyword focus (alt attributes or URL names) to the combination of city/region + your offer/service.

• Use markups to mark the NAP data in the source code.

• Add your business in business directories like Yelp.

• Encourage your users to review you online.

Optimize your website for local search

Day 28 Optimize your website for local search

Want to know more? Give us a call HERE

Day 27 Optimize your breadcrumb navigation

How to Increase Your Traffic With SEO in 30 Days

Day 27 Optimize your breadcrumb navigation

Users can learn a lot from your website’s “breadcrumbs” (or “breadcrumb trail”). Most of all their exact current

location is in your site’s hierarchy. For instance, upon reading an article, the breadcrumbs show your domain name, followed by the ‘Articles’ category, then the specific article headline

If that’s not the case, users also learn that you need to clean up your breadcrumbs…

Why it matters: Google shows breadcrumbs in both mobile and desktop search results, so the ‘bones’ of your site hierarchy is visible to everyone. They also help Google crawlers categorize and navigate your site, so they are vital elements of SEO.

But there’s a catch. Google draws breadcrumbs from different sources, including (but not limited to) your website URLs. It’s best to take control by actively displaying breadcrumbs on your site and keeping them consistent with your URL structure. And do like the pros do and format breadcrumbs in Schema Markup.

Optimize your breadcrumb navigation

Day 27 Optimize your breadcrumb navigation

Want to know more? Give us a call HERE

Day 26 Add an appealing favicon Memorable

How to Increase Your Traffic With SEO in 30 Days

Day 26 Add an appealing favicon

Favicons are more than website cosmetics but branding opportunities and web traffic amplifiers. Why? Because in mobile search results, Google displays favicons on the SERPs. That’s why having an attractive

logo or icon goes a long way in affecting your clickthrough rates, just because users gravitate towards it.

Behind the scenes, Google also measures whether your favicon is high contrast, quality resolution, and easily visible. Getting it right will add a few percentage points to your search success, and not

optimizing accordingly means leaving money on the table.

Tips for adding winning favicons:

• Ensure that the favicon file and your website are crawlable.

• Maintain consistent favicons across your entire site for a ‘branded’ look.

• Format favicons at multiples of 48px square size (e.g., 96x96px, 144x144px).

• Test visual impact at 16x16px (display size on mobile Google SERPs).

• Don’t change your favicon URL.

• Study favicons from popular domains to see what works.

 

How to make a favicon, Use this free favicon generator

Add an appealing favicon

Day 26 Add an appealing favicon

Want to know more? Give us a call HERE

Lets see your office sound systems!

Lets see your office sound systems

Here at Caged Fish, we are serious about our music,

Our director Steve has been playing in bands professionally since 1977

Mark our Graphic designer has been playing the guitar for many years

And Nikki our developer ha a fine collection of guitars.

So music is part of our daily lives so a serious office stereo was in order.

Challenge for ya, let’s see yours?

Lets see your office sound systems

Find a Website Designer: 9 Packed tips for Finding the Best Website Designer

Find a Website Designer: You don’t have any time to build your own website

Web design is a thief of time. It takes time to create a website to drive impactful results for your company. You need to spend in creating your customised design that makes your company stand out from the competition.

Suppose you don’t have the time to invest in your website’s design. In that case, you’re missing a precious chance to draw leads to your company. People will be directed away from your website if it doesn’t have a visual impact.

You don’t want to miss out on ways to drive traffic to your site. If you don’t have any time to build your website, you can rely on a website designer to help you make your ideal website.

If you find a website designer, they will have the time to commit to building your ideal website. You won’t have to be concerned about obtaining time in your busy calendar to make your website right.

You don’t have experience in website building.

Your website is a vital part of your business. You must put in the time to create a fantastic website for your business. Suppose you don’t have any experience building a custom website. In that case, it can be challenging to develop an effective website that drives enquiries.

It isn’t enough to just build a site and pray it drives traffic for your business. You must put lots of thought into constructing your website and how each area impacts the viewer and their experience. If you don’t have experience building a site, you may not know how to create the best version of your site that brings results.

If you find local web companies, they will have experience building sites that create impactful results. They will understand how to build different elements on your website and how those elements impact your audience.

1: You don’t know how to drive traffic with your website.

It isn’t unusual for companies to have a starting point for their website. You may have an idea of what you need your site to look like, but you may not know everything you require for your site to drive the most significant results.

Different sections on your site can add a totally diverse experience for your viewers. Something as easy as attaching a video or a particular call-to-action (CTA) button can influence how your viewers experience your website. If you don’t know all you need for your site, you need to find a website developer to help you work out what is necessary for your website.

By finding a local website designer, you’ll team up with an expert to help you work out what you need for your site. They can take your simple idea and execute them for you, providing guidance as the project progresses. This makes sure that you get the best website that drives impressive results for your business.

2: You want a site that stands above the competition.

When you’re creating your dream website, you want it to stand out from the competition. You must have a unique website to create a memorable experience for your audience.

If you build your website yourself, you may rely on a template website builder to create your site. While these template builders make it easy to create your site, they don’t help your site stand above your competition. You will blend in with thousands of other websites that have the exact same templates as you.

You want your site to stand out from the competition. When you find a website designer, they can help you create a fully customised website unique to your company. You will have a website that stands out from the competition and brings a totally unique experience for your viewers.

How do I find a website designer?

Now that you know why you need to engage a website designer, your next step is to find the best companies for your business.

Nine ways below to help you find the right web design company for your company.

3: Set a realistic budget for your site build

If you haven’t thought about spending on web design, this should be your first port of call when searching for a website designer. There’s no such thing as usual pricing for how much a website should be, so you want to have a good sense of your top limit. The extent of your budget defines both what level of web design you need and where you’ll get it from. Once you’ve set a provisional budget, you’ll have a more significant idea of what results to anticipate and where you might go for your design work.

4:Choose which kind of designer you want to pick

Web design is a very saturated industry. This is good for you as a company owner or marketer because you have many opportunities to find the ideal fit for your scheme.

Here are the most prevalent providers of web design services:

The freelancer

Web design is filled to the top with freelancers of differing capabilities. Freelancers will typically be the cheapest option, excluding particular top-end designers that are constantly sought after.

Operating with a freelancer usually is more of a simple process, which is both good and bad. Suitable freelancers will be forthcoming, accommodating, and stick to typical turnaround times on design work.

On the other hand, there are a plethora of unprofessional freelancers that will do just the contrary.

The design agency

Agencies specialising in web design are made up of small-medium-sized design teams working together on client projects.

Design agencies will usually be more costly than freelancers because you’re paying for combined expertise. Professional design agencies offer constant communication, advanced customisation, and fast turnaround times.

The full-service agency

As the name suggests, a full-service digital marketing company does web design besides things like SEO, PPC promotion, and more. Full-service agencies are more costly than freelancers and may not be more expensive than specialised design agencies.

Full-service agencies are an excellent bet if you think you’ll be engaged in digital marketing services exceeding just web design. The specific teams within these agencies work jointly to make communication manageable and the final result cohesive.

5:Look at their portfolio.

The first step to discovering the best web design companies is studying their portfolio. You want to see if they have involvement with your industry. Viewing their portfolio provides you with great insight into a website development business.

You can see if a site developer has expertise in your trade. If they do, you can look at samples of websites they’ve produced for businesses like yours. It’s a fantastic way to get an idea into a company to see how they create designs for your trade and if you like their designs.

If they don’t know your industry, you can still look at their portfolio to see their design method. It’s a big way to learn a company’s design method and see if it matches what suits you.

Taking a look at a web designer’s portfolio will assist you to see what they can conceivably design for you.

Check out these vital web design trends for 2021

6:Client testimonials

The next step is to look at customer testimonials. Customer testimonials give you insight into a business and the kind of work they do for their customers. When you aren’t familiar with a site designer, client recommendations and reviews advise you to see if a design company will provide excellent services.

Companies that have dozens of customer testimonials provide excellent service for their customers. People are happy to talk about the actual experience they have with a business. When dozens of people share that same real experience, it’s a good sign that a web design company is suitable.

7: Check out the pricing

Your budget is a vital part of your company. You want to find a web design business that you can afford. By checking out the pricing for website designers, you can understand who will operate with your funds.

This can be difficult because it’s laborious to pinpoint an accurate price for creating a website. The price depends upon what you require on your site. Someone who needs an uncomplicated site will pay less than someone who requires an in-depth website.

Many businesses don’t advertise their rates online, either. Companies want you to communicate with them to get their pricing. This makes it challenging to price compare and see which company fits your needs and budget best.

When you’re looking to obtain a website designer, look for any evidence of the online pricing. Some organisations may offer a website design cost calculator, enabling you to insert what you need for your site. You enter the data and see the estimated charge for your website.

8: See if they offer added services.

When trying to find a website developer, you want to see if they give extra services.

As you create your customised site, you may see that you’re going to need different services. You may require search engine optimisation (SEO) to improve your website or Copywrite to create content.

You will need to find a website designer that offers more than just web creation. Look for a full-service business that gives other services. It’s an ideal way to keep your campaign together and all in one place.

By seeking a full-service digital marketing agency, you’ll get everything you need in one place.

9: Ask many questions about the web companies process.

Many areas of web design can be challenging to understand if you’re not au fait with the industry.

The very best agencies will have no issue sitting down and describe what, how and why it’s beneficial to your business.

Ask them to explain in detail if they’re using vocabulary you’re unfamiliar with and spouting wild promises. Failure to do so is a significant indicator that you should be careful moving ahead with that particular web design option.

Vagueness, in general, is a red flag and can be indicative of hurried work, “one size fits all” solutions, and shady sales tactics.

Request recommendations

Ideally, you need to ask for references within the same business as you. They can connect directly to the type of business you want to be done. They will provide you with the inside line on whatever company or freelancer you’re currently checking out.

Be immediately wary of any web designer that can’t provide you with any references upon request.

Shop around and find multiple web designers

Don’t let a possible agency or freelancer force you into signing a contract immediately away. After all, this is your business and your website, and there’s no reason to feel awkward about fully exploring all of your possible design options. Spend time scanning for a web designer, and you will find a good web designer and developer for your company.

Most web designers will gladly give you a free quote or complimentary consultation. You should take advantage of every offer. This will provide a complete idea of what work is necessary to meet your concept and how much it will cost you when all is said and done.

Pressure sales tactics, constant upselling, and pushy behaviour are never promising signs for high-quality web design.

Where to find a web designer

If you’re in the market for a web designer, you’re apparently questioning where to locate a web designer.

You have a few choices of areas to look at, including:

  • Search engines: Use search engines like Google to find freelance and web design agencies.

Don’t forget to look around you when requiring to choose a web designer, though. Associates, colleagues, and other people in your professional network can give advice. Their recommendations can make your life easier, saving you the experience and nuisance of getting and reviewing dozens of choices.

Find your perfect website designer now.

Your website’s plan is a vital part of your company. If you want to draw leads to your page and keep them interested, you must invest in your website’s layout. To get an impactful website that will direct traffic for your company, you must locate your ideal website designer.

Caged Fish Web Design

At Caged Fish, we have over 20 years of experience creating customised websites that our clients adore. Our team at Caged Fish can assist you in creating a fully customised website that works for your company. If you’re looking to create a website quickly, we can create one in as little as 30 days.

If you’re ready to begin creating your customised website, reach us online to discuss how to help you build a beautiful custom website.

Day 25 Win Featured Snippets

How to Increase Your Traffic With SEO in 30 Days

Day 25 Win Featured Snippets

Featured Snippets appear right at the top of the Google Search Results Page. They’re also nicknamed “Position 0,” and in this case, zero is the hero:

Prominent positioning boosts your CTR and traffic bigtime and acts as a trust signal to the average user. And if Google chooses your site as the best answer to a question, you will be seen as a reputable, high-quality source, positively impacting your conversions in the future.

Mobile devices are the key stage for Featured Snippets, as they take up more room in the search results, meaning more attention for your content.

They are displayed in the size of a Google Knowledge Card but have the added benefit of containing your website’s URL.

It’s also worth noting that Featured Snippets account for 40.7% of all voice search answers on Google Home and other non-keyboard devices. So don’t delay, join the conversation.

Win Featured Snippets

Day 25 Win Featured Snippets

Want to know more? Give us a call HERE

Day 24 Add Structured Data to your pages

How to Increase Your Traffic With SEO in 30 Days

Day 24 Add Structured Data to your pages

Now that you’ve mastered rich snippets, let’s dive deeper. Rich snippets run on so-called Structured Data on your website. These HTML or JavaScript markups tell search engines which category your information belongs to or how it should be classified. For example “house number,” “picture,” or “author.”

The standardized markup format makes it easy for search engines to display your site in Rich Results that stand out in SERPs and drive quality clicks. With the right Structured Data, your website content appears as video snippets, specific product information, or short company profiles with reviews – right on the results page.

Under the hood, websites deliver Structured Data via RDFa, Microdata, or JSON-LD. It may sound like a handful,

Tips for implementing Structured Data:

Test for syntax errors and implementation mistakes.

• Mark headlines with h-tags.

• Create bullet-point lists for a summary of a product or article highlights.

• Make sure that crawling is not hindered by the robots.txt or a “noindex” tag.

Add Structured Data to your pages

Day 24 Add Structured Data to your pages

Want to know more? Give us a call HERE

Day 23 Enable rich snippets

How to Increase Your Traffic With SEO in 30 Days

Day 23 Enable rich snippets

Rich snippets (also known as rich results) are a special type of snippet that goes “beyond the standard blue link.” They display additional information such as carousels, pictures, or star ratings. Users are more eye-catching and provide more information about what to expect on your site, potentially increasing your CTR.

How are rich snippets created? Oftentimes, search engines, such as Google, use the meta description of the landing page and the meta title for the snippet. However, Google can build the snippet from any text on the page.

Check whether your page supports rich snippets with the Google Rich Results Test as the first order of business; if the answer is yes, great news! You can add all kinds of structured data markups that will enhance your site’s appearance on SERPs and draw in more visitors.

Enable rich snippets

Day 23 Enable rich snippets

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Day 22 Optimize your pictures for image search

How to Increase Your Traffic With SEO in 30 Days

Day 22 Optimize your pictures for image search

In addition to alt tags, there are a number of different tactics you can employ to boost your content’s visibility in Google Images, from lean-and-mean image file formats to specific sitemaps and compression tools.

The payoff is huge: Done right, website image SEO not only boosts Google image search ranking but also increases your site’s entire web traffic. With the advent of Google’s CoreWeb Vitals, ensuring quick load times of key visuals directly impacts overall search ranking.

Also, remember that large images are the biggest culprits behind long (mobile) load times, and every extra millisecond means losing customers!

Tips for website image SEO:

• Add alt text in sentence context, avoid ‘keyword stuffing

• Upload images in mobile-friendly formats like JPEG 2000, JPEG XR, and WebP

• Create a separate sitemap for all visual content with Yoast or Google’s Webmaster Tools

• Add Schema Markup to display images on SERPs

• Use compression tools or resize images no bigger than 800px wide

Optimize your pictures for image search

Day 22 Optimize your pictures for image search

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Day 21 Use alt attributes to optimize images

How to Increase Your Traffic With SEO in 30 Days

Day 21 Use alt attributes to optimize images

Search engines aren’t able to fully interpret the content of images without textual support. That’s why using alt text to describe your images is so important: it allows search engines to understand the image content. And, if for some reason an image can’t be loaded, the alt attribute (alternative description) displays the specified alternative text.

Alt text also allows visually impaired users who use text-to-speech software to access web content. You have to optimize for all audience members, after all!

The alt attribute is integrated within the image link in the HTML source code:

<img src=”myimage.jpg” alt=“a beautiful image with an Alt attribute”>

Tips for using alt attributes:

• Go through your website and check if you added all alt attributes to images already live.

• Add an alt attribute for every image on your website.

• Use important keywords for the alt texts.

• Use the alt text to describe what the corresponding images illustrate.

Use alt attributes to optimize images

Day 21 Use alt attributes to optimize images

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Example of the image ALT tag in this post

Day 21 Use alt attributes to optimize images

Day 20 Improve your almost page 1 pages

How to Increase Your Traffic With SEO in 30 Days

Day 20 Improve your almost page 1 pages

At this point, you probably know which of your pages are the top performers and rank on Page 1 of Google’s SERPs. But how about looking at pages that rank just below those top positions, in rank 11- 20? They’re already finished, no need to reinvent the wheel. Plus, they’re already pretty relevant (otherwise, they would rank lower), so why not give them a small boost to the front page?

Start by identifying these pages in Google Search Console: Go into the report “Performance” and set filters for keywords in the last 12 months between positions 10 and 20. Filter in descending order.

Voila!

Now, look at these pages with user intent in mind:

What keywords lead to these pages, and are these keywords contained in the URL? Then proceed to optimize the page content (and URL, if needed) to provide the optimal answer to user intent for that specific topic.

Improve your almost page 1 pages

Day 20 Improve your almost page 1 pages

Want to know more? Give us a call HERE

Hands-on tips for boosting pages to Page 1 of the SERPs:

• Check for pages with URLs that are similar in theme and user intent.

• Merge page content and delete low-traffic pages.

• Optimize title and meta description.

• Create relevant headlines.

• Connect to similar pages via internal links.

• Check for oversized images, optimize load times.

Day 19 Recycle your content

How to Increase Your Traffic With SEO in 30 Days

Day 19 Recycle your content

Content republishing offers webmasters and SEOs an opportunity to restructure and update content that already performs well for their audience. At Caged Fish, we call this process historical optimization.

When you republish content, you can’t just publish the same thing and make it look new.

You need to update the content with fresh statistics, examples, up-to-date facts, or even fresh formats to make it more relevant for your audience.

Why is this so great for you? The content is already there, so it’s much less effort for you than creating brand new content.

Search engines often reward you for updating old content. But remember, you only get the reward for actually making the content more relevant.

Tips for recycling

• Regularly check your website’s KPIs e.g., dwell time, traffic, and scroll behaviour.

• Look for your highest-ranking content and check to see if it’s up-to-date.

• Make sure you also modify your meta elements e.g., title and description when modifying your content.

• Examples of ways you can republish your content:

• Creating video tutorials from existing content.

• Updating old blog posts or turning them into gated offers.

• Creating listicles based on information on a blog post.

• Rephrase a press release with a blog post.

Recycle your content

Day 19 Recycle your content

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Web design for a Property developer

Fantastic project to work on and a great client to work with!
We were approached by Cadeby Homes to create a new website to showcase their up and coming property development business.
The site was built in the popular CMS WordPress, and the style was immaculate and minimal, allowing the fantastic images to shine through.

Here’s what they say about their philosophy. We totally agree!

https://www.cadebyhomes.co.uk/

A Family business building local homes

Cadeby Homes is a family business that has grown by creating family homes of the highest quality and being committed to its customers. The Directors are not miles away in a corporate headquarters; they are probably on-site checking on your new home. We think you’ll like the way we do business.

Web design for Property developer

Can we help your business? contact us HERE

Web design for Property developer

Day 18 Eliminate duplicate content

How to Increase Your Traffic With SEO in 30 Days

Day 18 Eliminate duplicate content

Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is keyword cannibalization.

The website cannot appear in the top rankings since Google is unable to choose the best version.

You should therefore identify sources of duplicate content on your website and rectify the errors as fast as possible.

Tips for identifying duplicate content:

• Check if your website is accessible with or without www., HTTP, or HTTPS. If multiple versions are accessible, use 301 redirects to redirect them to the desired version.

• Check if the same content is indexed in different formats e.g., in print version or as PDF.

• Test if your website automatically creates lists or documents that generate duplicate content.

• Check if your website displays similar content with and without a “/” at the end of the URL.

Eliminate duplicate content

Day 18 Eliminate duplicate content

Want to know more? Give us a call HERE

Tips for eliminating duplicate content:

• Go to each page on your website and add a canonical tag.

• In case of duplicate content, the canonical tag should point to the original webpage.

• Also, add a canonical tag on the original webpage that points to itself.

• When adding canonical tags, make sure you write the URLs correctly.

• Do not use relative URLs for canonical tags.

Day 17 Identify duplicate content

How to Increase Your Traffic With SEO in 30 Days

Day 17

Identify duplicate content

Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is keyword cannibalization.

The website cannot appear in the top rankings since Google is unable to choose the best version.

You should therefore identify sources of duplicate content on your website and rectify the errors as fast as possible.

Tips for identifying duplicate content:

• Check if your website is accessible with or without www., HTTP, or HTTPS. If multiple versions are accessible, use 301 redirects to redirect them to the desired version.

• Check if the same content is indexed in different formats e.g., in print version or as PDF.

• Test if your website automatically creates lists or documents that generate duplicate content.

• Check if your website displays similar content with and without a “/” at the end of the URL.

Identify duplicate content

Day 17 Identify duplicate content

Want to know more? Give us a call HERE

Day 16 Create unique headlines

How to Increase Your Traffic With SEO in 30 Days

Day 16

Create unique headlines

Headlines on your website usually have two functions. One is to give the content an organized structure, and the other is to encourage users to read on. Headlines are marked with h-tags in the HTML source code.

Tips for creating unique headlines:

• Only use one h1 headline per page.

• Use the main keyword of the respective page in the h1 headline.

• Arrange subheadings in chronological order (h1, h2, h3, etc.).

• Do not use h-tags to format the font size. Instead, use CSS.

• When possible, use thematically complementary keywords in subheadings (h2, h3, etc.).

• Keep headlines as short as possible and delete all unnecessary words.

• Use elements like numbers, bullets, and images to attract attention and make your content easily skimmable.

 

What is a Heading tag and how to use them

Create unique headlines

Day 16 Create unique headlines

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title and meta description

Day 15 Optimize your title and meta description

How to Increase Your Traffic With SEO in 30 Days

Day 15

Optimize your title and meta description

The first thing a user sees when they search for a keyword is the snippet on the Google search results page. The snippet includes the page title, URL, and meta description.

The title should be short and concise. It impacts your ranking for keywords. Your meta description should accurately describe the content your page offers. While it doesn’t directly impact your search ranking, it will impact your clickthrough rate.

Hands-on tips for title optimization

• Keep the title short. Google truncates anything past 70 characters.

• Use keywords you want to rank for in the page title.

• Add page titles to any pages currently missing one.

Tips for optimizing the meta description:

• Limit your description to 175 characters. Otherwise, Google will cut off the rest.

• Try and integrate a call-to-action in your description that encourages users to click on your page.

• What added value does the user get from visiting your website? Make it clear in the description.

• Use important keywords.

Day 15 Optimize your title and meta description

Day 15 Optimize your title and meta description

Want to know more? Give us a call HERE

How to check a title TAG

Title tag checker tool

title and meta description

Day 14 Do your keyword research

How to Increase Your Traffic With SEO in 30 Days

Day 14

Do your keyword research

Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content.

When you use keyword research tools, it helps you identify what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research.

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information.

 

Below are some tools that can help with keyword research:

Google Keyword Planner: The Keyword Planner is part of the AdWords advertising program. You need a valid AdWords account to use this free tool.

You can start searching for keywords and suitable ideas as soon as you register.

You can also enter websites and view suitable keywords based on their content.

The tool also shows you information about the monthly search volume. To the Keyword Planner.

Google Trends: This free tool shows you how often frequent search terms are used. The tool also shows you a preview of possible peak demands. Google Trends is well-suited for seasonal and event-related keywords.

Google Search: When you begin to type your search query into the Google Search bar, Google provides suggestions as you type based on the most heavily searched keywords that your current search is matching. This includes long-tailed keyword suggestions based on your short-tailed entry. On a tight budget or pressed for time? Take advantage of this easy solution for quick keyword inspiration.

Do your keyword research

Day 14 Do your keyword research

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Day 13 Improve your sites accessibility

How to Increase Your Traffic With SEO in 30 Days

Day 13

Improve your sites accessibility

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time.

You can use a sitemap.xml file to inform search engines about all URLs on your website. This sitemap can be read by search engines and contains a list of all important URLs and metadata on the website. The Googlebot uses this list as a basis to analyze the website and review the corresponding

URLs. The sitemap.xml le always has the same structure:

Both the XML version and coding are special ed in the file. The URLs can be supplemented with additional metadata [e.g. the frequency with which the URL is changed (<changefreq>) or the last modification (<lastmod>).]

<?xml version=“1.0” encoding=“UTF-8”?> <urlset xmlns=“http://www.sitemaps.org/schemas/sitemap/0.9”>

<URL> <loc>http://www.mywebsite.com/ rstpage.html</loc>

<priority>1.0</priority> <changefreq>weekly</changefreq>

<lastmod>2016-12-24</lastmod>

</url>

</urlset>

The sitemap.xml can be created using different content management systems There are also special sitemap generators available for the creation of the file.

After creating the file, you should upload it to the Google Search Console.

Google then checks the sitemap-XML for accuracy. However, there is no guarantee that all web pages given in the sitemap will be crawled and

indexed. This is up to the search engine.

Tips for improving your site’s accessibility:

• Regularly update your sitemap. XML and adjust your sitemap.xml whenever you change URLs or edit content.

• Check the status codes of the pages using the sitemap and fix any accessibility errors.

Improve your sites accessibility.

Day 13 Improve your sites accessibility

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Day 12 Link your pages internally

How to Increase Your Traffic With SEO in 30 Days

Day 12 Link your pages internally

Your homepage is the most important and likely your strongest page. The link power (aka link juice) is distributed from the homepage to all other subpages.

Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus.

The uniform internal linking also enables you to control the search engine bot. A logical link structure makes it possible for the bot to systematically crawl and index your website. Controlling link power also tells the bot which pages are most important.

Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link.

Link your pages internally

Tips for internal linking:

• Remove links that point to faulty pages(status code 404) or pages that are no longer accessible (status code 500).

• Identify orphaned pages and link them to other thematically relevant subpages

 

Great tool for checking internal links

Link your pages internally

Day 12 Link your pages internally

Want to know more? Give us a call HERE

Day 11 Keep click paths short

How to Increase Your Traffic With SEO in 30 Days

DAY 11

Keep click paths short

Website users want to get to their desired page as fast as possible. That means you should keep your click paths as short as possible.

The click path is the route a user takes to reach their desired page. Think of an online shopping experience. The user might start on the homepage and end at the shopping cart. Their click path is the ease and number of pages the users have to go through to reach their desired product and buy it. The length of the click path plays a key role in the navigation on your website.

Search engines also benefit from short click paths when crawling. If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages.

Optimizing the click path pays off for both usability and search engine crawling.

Tips for keeping click paths short:

• As a rule of thumb, every sub-page should be accessible with no more than three clicks.

• Add breadcrumb navigation to enable your users to orient themselves within the click path.

• Use a smart filter and search function on your website to avoid long click paths.

Keep click paths short

Day 11 Keep click paths short

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Great article on click paths

 

A change from my SEO tips for a sunny Friday, QR Codes

Seven uses of QR codes for a measurable marketing campaign

First up, why not scan the code on the right

How to utilize QR codes for a better marketing strategy that reaches, engages and converts your audience
With more solid and quicker technology, people are now using their devices more than ever. It’s all about obtaining everything at ease and getting the message across from one person to another or from a business to a customer. One of the trending ways in the marketing industry is the QR code.

QR (Quick Response) Codes can be read and interpreted by mobile devices. Marketers have used this in advertisements, publications, web pages, and any other marketing material. QR codes can contribute more information about the goods or service without sweat, and the data quickly goes to the user’s device.
QR codes promote communication and engagement through mobile phones. This type of marketing approach enables businesses to transfer information to the user. Now, users are done with anything slow and time-consuming. It’s all about being instantaneous and fast, especially in the realm of marketing.

Here are some ways you can maximize QR codes to observe the performance of your marketing campaign accurately:

1: Direct buyers to a landing page/website

Scanning a QR code can lead to a signup page or any landing page/website. This eliminates the trouble of going through the means of accessing the website and navigating your way around the page.
Make sure that you use an individual URL matched with your QR code to measure it accurately.

A change from my SEO tips for a sunny Friday, QR Codes

Seven uses of QR codes for a measurable marketing campaign

Want to know more? Give us a call HERE

2: Dial your business number

In business conversations, you’ll indeed engage and communicate with a crowd. If you use QR codes for your counter or site, engaged business partners can scan the code and receive your company details, such as your company contact number. Sometimes, you can even adjust the QR code to dial the number on the receiver’s phone.

3: Send a message

This is interesting because the user will only receive the information once the QR code has been scanned. Sending information through QR codes helps SMS marketing the most. You can use it for sales, user support, on-request product upgrades, and opt-in SMS registration.

4: Send an email

Much like posting messages, QR codes for transmitting emails will help you read and watch data for newsletters, email marketing, and your email’s attainment rates (e.g. open and bounce rates).
The user can also continue browsing the email on his mobile phone by scanning the QR code. In this way, your email will be available on any platform.

5: Download apps

Once you’ve scanned the QR code, it will lead you to the app’s download page and begin the download. Companies have used their creativity to make their QR codes eye-catching. Successful apps such as Angry Birds have used QR codes for their marketing operations.
Moreover, apps themselves sometimes use QR codes to promote engagement inside their community. Social media apps like Snapchat have designed unique QR codes for their users to add people efficiently.
In order with that, Spotify has lately published QR codes for their songs. Users can now distribute or promote their music by simply scanning the QR code, and it’ll automatically arrive on the other person’s device.

6: View business area

If your website customer wants to drop by your building, they can access their phone and scan the QR code on your website. Rather than manually searching for the location on online maps, the QR code can give precise directions to your business location.
Direct customers to social media pages
For instance, if a user liked your goods or service, they can follow your social media pages to stay in touch. Sometimes, they can even obtain a discount or promo if they followed your social media through that identical QR code.

7: Shopping and E-commerce

Probably the most common way to use QR codes, companies usually use them for reductions and promos. The customer can also receive the receipt or menu through his phone by giving a unique QR code.
With all these in mind, you can accurately set up QR codes for your marketing strategy as long as you give a clear call-to-action (CTA). The user shouldn’t have to presume how to use your QR code.
You can run many tests on different devices and applications to check if the QR code gives accurate customer data. If the trial fails, then using QR codes will be for nothing.
There are also some limitations when using QR codes, such as internet connectivity. When utilizing QR codes, check whether such a situation allows QR codes to be useful.
QR codes benefit a lot of businesses. Aside from avoiding time and energy, it also enables you to accurately measure your marketing campaign, as QR codes present data that you want. They go through your operation and can be further explored through your analytics. Typically, you must set up precise metrics such as position, time, and recurrence to guarantee the success of your promotional operations.

 

Fantastic QR code generator 

Day 10 Use anchor texts

How to Increase Your Traffic With SEO in 30 Days

DAY 10

Use anchor texts

Anchor texts describe a link in detail and inform the user about what to expect from the link.

Ideally, the corresponding keyword of the landing page should always be used in the anchor text of internal links.

The more pages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will rank better for this and other similar keywords.

Tips for better anchor text:

• Try to use the same anchor text when you link to a landing page.

• Make sure the anchor text matches the content of the landing page.

• Avoid using non-descriptive anchor texts (e.g., “here”, “more”, etc.) in your internal links and focus more on keywords.

 

Some best practices for anchor text

Useranchor texts

Day 10 Use anchor texts

Want to know more? Give us a call HERE

Day 9 Shorten your URLs

How to Increase Your Traffic With SEO in 30 Days

DAY 9

Shorten your URLs

Google has no problem processing URLs that are up to 2,000 characters long. This means your URL length does not have a direct impact on your page’s ranking.

However, URL length does have an impact on user experience (which ultimately still affects your SEO). Shorter URLs are much easier to remember, easier to share on social media, and easier for advertising purposes.

Another positive effect: A short URL with no more than 74. characters can also be displayed completely in the Google SERP snippets.

Tips for shortening your URL length:

• Avoid redundant stop words (the, a, an, etc.) or conjunctions (and, or) in the URL.

• Keep your URLs as close as possible to the root domain.

 

There are URL shortening services out there, personally, I’d get into the habit of doing it correctly

Day 9 Shorten your URLs

Shorten your URLs

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Day 8 Standardize your URL structure

How to Increase Your Traffic With SEO in 30 Days

DAY 8

Standardize your URL structure

The URLs on your website are like signposts to the content your users want to access. The more uniform the website structure is, the faster users can get to their destination. Creating a positive user experience helps reduce bounce rates, and increases dwell time.

A uniform URL structure also helps search engines crawl your website faster. The faster bots can access all URLs, the more pages they can go through and index on its limited budget for crawling each website.

A uniform directory structure also means using descriptive URLs. These help users orient themselves within your website. Descriptive URLs are also suited for marketing actions or sharing content on social networks since the URLs already provide clues

Tips for standardizing

your URL structure:

• Check if you are using descriptive URLs.

• Check the click paths and reduce the URL structure to a maximum of four directory levels.

• Make sure that a directory logically points to all its parent folders, e.g., www.mywebsite.com/mainfolder/ subfolder/product.html

• Use 301 redirects to redirect old URLs to the new URLs whenever you make changes.

 

Nice article explaining more HERE

Standardize your URL structure

Standardize your URL structure

Want to know more? Give us a call HERE

Day 7 Review your redirects

How to Increase Your Traffic With SEO in 30 Days

DAY 7

Review your redirects

When users visit a URL that can’t be found on a server, their browser shows them error code 404 (file not found).

When this happens, it not only creates a negative user experience but also interrupts search engine crawling. If search engines find too many 404 errors on your website, they take it as a sign that your website is not properly maintained. But more often than not, 404 errors occur because of broken links.

In other words, you’ve inserted a link somewhere on your site that sends users to a page that no longer exists.

This often occurs when the destination URLs have been changed or written incorrectly. Make sure to periodically check for any broken links on your website (especially after a relaunch or small URL changes).

 Tips for fixing broken links:

• Check your website for 404 errors with a crawling solution

• Redirect the faulty URLs to the correct URLs using 301 redirects.

• Ask other webmasters to fix any incorrect links that point to your website.

• Check links in the navigation menu.

 

You can use this tool to analyse your links

https://ahrefs.com/broken-link-checker

Review your redirects

Review your redirects

Want to know more? Give us a call HERE

Day 6 Identify and rectify broken links

How to Increase Your Traffic With SEO in 30 Days

DAY 6

Identify and rectify broken links

When users visit a URL that can’t be found on a server, their browser shows them error code 404 (file not found).

When this happens, it not only creates a negative user experience but also interrupts search engine crawling. If search engines find too many 404 errors on your website, they take it as a sign that your website is not properly maintained. But more often than not, 404 errors occur because of broken links.

In other words, you’ve inserted a link somewhere on your site that sends users to a page that no longer exists.

This often occurs when the destination URLs have been changed or written incorrectly. Make sure to periodically check for any broken links on your website (especially after a relaunch or small URL changes).

 Tips for fixing broken links:

• Check your website for 404 errors with a crawling solution

• Redirect the faulty URLs to the correct URLs using 301 redirects.

• Ask other webmasters to fix any incorrect links that point to your website.

• Check links in the navigation menu.

 

You can use this tool to analyse your links

https://ahrefs.com/broken-link-checker

Identify and rectify broken links

Identify and rectify broken links

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