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12 Tips to create a successful website

12 Tips to create a successful website

Due to the fierce competition online, only having a website is not enough. With these 12 tips, you’ll know how to make your website easy to find and use for prospective customers.

Make sure your website is mobile responsive, easy to navigate, and neatly organized with plenty of white space.
Maintain accurate and error-free content by focusing on customer-driven content.
Search engine optimization (SEO) and a custom domain will help prospective customers find your website.
Those who want to maximize the effectiveness of their websites in educating and selling to prospective buyers online will find this article useful.
Nowadays, even brick-and-mortar businesses that do not offer e-commerce must have an online presence.

Website creation tools are readily available, so setting one up online isn’t difficult

Take these design principles into consideration when choosing software.

1. Create a mobile-friendly site.

The effectiveness of a website depends on its mobile responsiveness. Over one-third of American adults shop online exclusively using a mobile device, and they spend over five hours each day on their smartphones. It goes without saying that the user experience on your business’s mobile website must be positive.

Customers who reach your website using a mobile device may leave in favour of a competitor if they have difficulty reading or navigating the site. Also, a poor mobile user experience affects your website’s rank in search engine results, which makes it harder for users to find through Google searches – which brings us to the next point.

2. Make it easy to find.

You should choose a domain name that either matches your business name or describes your business. In fact, you can have multiple domain names point to your website. Driving traffic to your website requires the integration of technical SEO best practices, keyword research, content marketing, and paid advertising campaigns.

Tip: Consider outsourcing your web development, branding, SEO, and content marketing to professionals who can offer advice and guidance in creating your website and landing pages.

3. Make sure your contact information is visible above the fold.

You should make your contact information easily accessible if your business relies on people being able to contact you or your sales team.

It’s important that visitors can easily find your contact information, preferably at the top of the homepage, so they won’t need to look it up if they want to contact the business,” said David Brown, CEO of Web.com.

Connect with customers through social media by placing links to your social media accounts in the website header or footer.

4. Provide a simple navigation system.

According to Weebly co-founder and chief product officer Dan Veltri, you should limit your top-level navigation menu to five tabs, with related pages grouped below. Regardless of where readers land, your homepage should always be easily accessible to them. After performing a Google search, your reader might arrive at another page on your website.

Are you aware? You should place your navigation menu at the top of your page since most people scan web pages from top to bottom. Make navigation easy and clean by using dropdown menus beneath each top-level category.

5. Maintain a clutter-free website.

At the Missouri School of Journalism, associate professor of strategic communication Paul Bolls noted that readers should be able to put information in context. When a site has too much information, the mind becomes overwhelmed, making it incapable of retaining the new information. It is important to balance text and graphics so as to present a clean page.

If you want to keep your website simple, you can take out social widgets on your site, such as a Twitter feed. Ask yourself if you are adding information your reader cares about, advised Michael LaVista, CEO of Caxy Interactive. If your widget content does not support the purpose of the page, remove it.

6. Check the accuracy of the information.

Consumers will be turned off by inaccurate, outdated or grammatical information, no matter how small. It is important to not only proofread every page before it goes live, but also to check every page on a regular basis, especially after making any changes anywhere else.

Be sure to update your social media accounts whenever you update your website’s core information,

Google My Business as well as other online directories.

7. Recognize the importance of speed.

Approximately 88.5% of websites that are too slow to load will be abandoned by web users, according to a study by Akamai. Over 70% of online shoppers base their purchase decisions on the time it takes to load a webpage.

Keep software up-to-date, optimize videos and images for faster downloads, and use a website host that can handle your bandwidth requirements if you want your website to run smoothly.

8. Have an actionable call to action.

On every page of your website, you should entice the reader to do something. This is essentially an invitation to act. These landing pages should encourage visitors to take a certain action, such as calling your company, signing up for a service, purchasing a product, downloading a whitepaper, or doing something else that benefits your business. Provide a clear call to action, such as a button, a link, or clear language. Make sure it’s above the fold if possible so that readers don’t have to scroll to find it

9. Maintain a simple design.

Avoid using distracting fonts, colours, and GIFs, which can take the eye away from the focus of the webpage. Bullet points and short paragraphs also make information more scannable and easier to read. Internet marketing expert Ian Lurie recommends keeping paragraphs under six lines in length.

In terms of mobile responsiveness, this is especially important, which plays a major role in how Google ranks websites. In search engine results pages (SERPs), higher ranking websites appear higher. If a competitor iYour website could be pushed down lower in search results if your competitors are mobile-friendly while yours isn’t.

10. Make it personal.

As brick-and-mortar companies invest heavily in their storefronts to represent their brand images, e-commerce businesses need to create high-quality online experiences according to Tom Lounibos, co-founder of SOASTA.

You should not make your About Us page look like a dry block of text about your company.

Emily Brackett, president of design and branding firm Visible Logic, recommends including a good photo of yourself or your team to personalize the experience for your customers

11. Write your website copy with your customers in mind.

Your website serves as a resource for your potential customers to gather the information that will benefit them. Depending on your blog, they may be interested in educational content or researching the products and services you sell.

Regardless of how you present your information, your goal should be to engage prospects, provide them with value and help them build trust in your expertise.

Try to think about the content on your website from the perspective of the customer when you are planning it.
What information would you find useful if you were a prospective customer? at the level of knowledge or expertise would you have already, and what would you need to explain more detailed explanations

Focusing on your content from the perspective of your customer can help you keep them on your site longer and build long-term relationships that lead to sales.

Don’t write? No problem; just outsource it to a professional copywriter.

12. Make use of SEO best practices.

Your website may be the best in your industry, but if nobody can find it, it won’t do you any good. In the long run, it is more cost-effective to bring free organic search traffic to your site than to buy ads to bring prospects to your website.

Google is the most popular search engine people use to find information online.

Most people find what they’re looking for on the first page of search results, so you want your business to appear on that page. Search engines, such as Google, have proprietary algorithms that they use to rank sites based on search terms, also called keywords.

Search engines determine where listings appear in three ways: crawling, indexing, and ranking. Crawling is how they discover your site through links on other sites. Thus, make sure as many other websites as possible link to your site.

The crawling bots discover your site, and then it is indexed, which means that it is analyzed for content such as keywords, freshness, relevance, and links. Make sure your website is regularly updated with new, relevant content that relates to the keywords you are targeting.

In addition, ranking refers to how search engines determine the best results for a particular search.
These results are determined by authority and relevance. Provide plenty of content pertaining to the topic, such as articles describing a variety of aspects.

The size and traffic of your site, as well as how many other highly respected sites link to yours, determine authority. A small business SEO tool can help you optimize your website for search engines…

12 Tips to create a successful website

12 Tips to create a successful web site

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