I get really frustrated when clients give me stupid lists of “keywords” for the optomisation of their sites, example.. if you were going shoe shopping, you would’t walk into a shoe store and ask for “shoes” you would at least say “shoes, brown, size nine” this needs to be taken into account when deciding upon your keyphrase stragety. If I could get you a first page Google listing for “shoes” I wouln’t be writing this Blog, I’d be sitting in the Bahamas.
Great quote from the Webpro news site
“Brian Ussery, an Atlanta SEOer and blogger, reported last week that Google searchers have broken the three-word search term barrier as of the fourth quarter of 2007. The average query is now four words.
That means a lot to SEOers targeting that long tail of search. It also means (maybe) that, collectively, searchers are becoming a bit more sophisticated in their searching, or at least more specific.”
