Email Marketing - Why?

1. Cost
First of all, consider this...
To flyer 10,000 people/businesses you would have to have designed and printed 10,000 flyers. If you can get this done for £250 you're doing well. Then you've got to get these to your prospective customer, if you were to send them 2nd class (25p), that would be £2,500. As you can see this is becoming reasonably expensive. You could have your flyer as an insert in some publication or other, but the chances of your target customer seeing it are greatly diminished. Compare these prices to e-marketing costs of around a penny per email and it becomes a no-brainer - £2,750 vs £100.

2. Response time
The next reason is quite compelling too. After sending out direct mails by post it will take at least several days before you get any response. With e-flyers, the recipient can immediately click a link, contact you or take other action. The response time and rate is so immediate that sometimes, depending on your call to action, you'll have to plan your timing so that you're able to react as soon as the E-newsletter is distributed.

3. No waste
If a recipient doesn't wish to receive your e-newsletters any more they can click a link and unsubscribe. How would your postal mailings say they didn't require them anymore?

4. Tracking & Statistics
The added beauty of marketing by e-flyers is that you can track who opened your email, when they opened it, what links were clicked and at what time. This is great for examining how effective your campaign was and who was interested in what.

Caged Fish look after a lot of clients e-newsletter campaigns and have a good knowledge of what works. If you have any questions about this marketing medium give us a call or drop us an email and we'll gladly answer any questions.

For all of your web related needs, why not give us a call to see if we can help? Our number is 01858 469988 or email us on steve@cagedfish.co.uk
www.cagedfish.co.uk