Before you consider any form of SEO there are a few things you need to consider.

• Key phrase targeting
Searching in Google can be an arduous task, second guessing how people will search and find your product or service is a main part of the SEO task. There are tools to help, Caged Fish can too.
• Writing the right copy
The text of your website should be written with SEO in mind, targeting the identified keywords in mind.
• Being realistic
With all the will in the world and a fortune to throw at it, getting to the top of Google for a phrase like "DVD" is nigh on impossible. Be realistic with your aims and target narrower search terms such as "Carp Fishing DVD". This is called short tail and long tail keywords.

If you're having difficulty with your Google placings and feel you could do better, but don't know how, feel free to give us a call on 01858 469988 or send us a query via our contact form HERE. We could put a package together to help increase your listing, traffic and hopefully, sales.